Blueair
Blueair's Overview
Blueair is a world-leading producer of air purification solutions for home and professional use, designed to improve the health and well-being of people everywhere. Founded in Sweden in 1996, Blueair combines award-winning Swedish design with cutting-edge technology to deliver high-performance, energy-efficient air purifiers and filters. Their products are sold in over 60 countries. Blueair's mission is to provide clean air for the next generation, emphasizing health, innovation, and sustainability. Since 2016, Blueair has been part of the Unilever family of brands.
Where is Blueair's Headquarters?
HQ Function
Serves as the central hub for global strategy, product innovation and design, brand management, and core administrative operations.
Notable Features:
The office embodies Scandinavian design principles: functional, minimalist, and focused on creating a healthy and inspiring indoor environment, likely featuring their own air purification systems extensively.
Work Culture:
Characterized by a collaborative, innovative spirit, with a strong emphasis on sustainability, employee well-being, and the Swedish work-life balance philosophy. As part of Unilever, it also incorporates global corporate practices.
HQ Significance:
Represents the heart of Blueair's heritage, driving its commitment to quality, design excellence, and pioneering air purification technology. It anchors the brand's Swedish roots even as a part of a multinational corporation.
Values Reflected in HQ: The headquarters reflects Blueair's core values: innovation, superior performance, quality, sustainability, and a deep care for health and well-being through clean air.
Location:
Blueair has a significant global presence, with its products available in over 60 countries across North America, Europe, Asia, the Middle East, and Africa. Key functions supported globally include research and development (centered in Sweden), manufacturing (often through strategic partnerships), international sales and marketing executed via regional hubs, and global customer support networks. Being part of Unilever further enhances its global distribution and operational reach.
Street Address:
Danderydsgatan 11
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Blueair's Global Presence
Chicago, Illinois/USA
Address: 100 N LaSalle St, Suite 1600, Chicago, IL 60602, USA
To drive growth and brand presence in the significant North American market, addressing consumer needs for healthier indoor environments and allergy/asthma relief.
Shanghai, China
Address: Unit 01-02, 35F, Tower 2, Jing'an Kerry Centre, 1539 Nanjing West Road, Jing'an District, Shanghai, China
To cater to the substantial demand for air purification in China and the broader APAC region, focusing on technological solutions for urban air pollution and health-conscious consumers.
New Delhi, India
Address: Level 15, Eros Corporate Tower, Nehru Place, New Delhi – 110019, India
To expand Blueair's footprint in India and surrounding countries, offering solutions tailored to local air quality challenges and consumer segments.
Buying Intent Signals for Blueair
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Blueair
As of April 2025, Blueair' leadership includes:
Investors of Blueair
Blueair has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific Blueair brand-level executive changes are often integrated within Unilever's broader Home Care division announcements. No major, publicly highlighted Blueair-specific top executive (e.g., global CEO distinct from Unilever) hires or exits have been prominently reported in the last 12 months. Leadership roles are typically filled by seasoned Unilever executives or internal promotions.
Technology (Tech Stack) used by Blueair
Discover the tools Blueair uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Blueair Email Formats and Examples
As part of Unilever, Blueair employees may use Unilever's corporate email system or a Blueair-specific domain. Common professional email formats are typically first.last or firstinitial.last.
first.last@blueair.com
Format
john.doe@blueair.com
Example
80%
Success rate
News and media
Business Wire • February 20, 2024
Blueair Launches Blue Max Line of Air Purifiers, Offering Maximum Clean Air Delivery in a Sleek Scandinavian Design
Blueair announced the launch of its new Blue Max line of air purifiers. This range features powerful performance, smart features, customizable aesthetics with washable pre-filters, and is designed to deliver more clean air with less noise and energy consumption....more
PR Newswire • September 12, 2023
Blueair HealthProtect™ Air Purifier Certified asthma & allergy friendly® for Cleaner, Healthier Air
Blueair announced that its HealthProtect™ 7400 series air purifiers have earned the asthma & allergy friendly® CERTIFICATION MARK from Allergy Standards Ltd (ASL) in collaboration with the Asthma and Allergy Foundation of America (AAFA). This certification validates the product's effectiveness in reducing airborne allergens and irritants....more
Twice • January 9, 2023
CES 2023: Blueair Launches New Blue Pure Max Series
At CES 2023, Blueair introduced its Blue Pure Max series of air purifiers, focusing on ease of use, smart features, and efficient air cleaning with its HEPASilent™ filtration technology. The new series aims to provide an optimal balance of performance and design for modern homes....more
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