HQ Function

Serves as the central hub for corporate strategy, marketing, culinary innovation, technology development, and administrative functions for the Blue Apron brand.

Notable Features:

Located in 28 Liberty Street (formerly One Chase Manhattan Plaza), an iconic skyscraper known for its modernist architecture and significant presence in the Lower Manhattan skyline.

Work Culture:

Historically, Blue Apron's HQ fostered a dynamic, fast-paced environment focused on food innovation, sustainability, and customer experience. It encouraged collaboration and a passion for making home cooking accessible. Post-acquisition by Wonder Group, the culture is likely integrating with Wonder's broader operational ethos, emphasizing efficiency and a diverse food portfolio.

HQ Significance:

The NYC headquarters is pivotal for brand management, strategic decision-making, partnership development, and overseeing national operations, connecting culinary teams with marketing and technology.

Values Reflected in HQ: The choice of a prominent, modern HQ reflects values such as ambition, innovation, and a commitment to quality, while its operational focus emphasizes customer satisfaction and culinary excellence.

Location:

Blue Apron primarily operates and serves customers within the contiguous United States. While its customer-facing operations are US-based, its global presence is indirectly supported through global sourcing of unique ingredients and spices to provide diverse culinary experiences. Technology and some corporate support functions may involve globally distributed teams or partners, typical of modern digital businesses. However, its core meal kit delivery service is focused on the American market.

Street Address:

28 Liberty Street, Floor 28

City:

New York

State/Province:

NY

Country:

USA