Bloomthis is a leading Malaysian online florist and gifting e-commerce platform, dedicated to creating moments of happiness through beautifully crafted flower arrangements and curated gifts. They focus on providing high-quality, fresh flowers, artisanal bouquets, and a wide range of gifts suitable for various occasions, delivered directly to customers' doorsteps. Bloomthis aims to make gifting thoughtful and convenient, leveraging technology to enhance customer experience and operational efficiency. They are known for their stylish designs, reliable delivery, and commitment to customer satisfaction.
Serves as the primary administrative, marketing, and strategic planning center. It likely also supports customer service and business development activities.
Located within a modern business park, suggesting contemporary office facilities designed for collaboration and operational efficiency.
Likely a dynamic, creative, and fast-paced environment, characteristic of e-commerce startups. Emphasis on teamwork, innovation in floral design and gifting, and a strong customer-first approach.
The Kuala Lumpur/Shah Alam hub is central to their operations in Malaysia's largest urban agglomeration, allowing them to effectively manage logistics, marketing, and partnerships within their key market.
Bloomthis primarily operates and serves customers within Malaysia, offering nationwide delivery. While their physical offices are in Malaysia, their e-commerce platform allows them to be accessed by customers globally who wish to send flowers and gifts to recipients in Malaysia. Their operational functions, including floral design, sourcing, logistics, and customer support, are centered in Malaysia.
Unit K03-10-12, UOA Business Park, No 1, Jalan Pengaturcara U1/51A, Seksyen U1
Shah Alam (Bordering Kuala Lumpur)
Selangor
Malaysia
Address: No. 5, Jalan Ekoperniagaan 1/14, Taman Ekoperniagaan, 81100 Johor Bahru, Johor, Malaysia
To streamline operations and ensure timely delivery of fresh flowers and gifts to customers in Johor and surrounding areas. Its proximity to Singapore might also support cross-border gifting capabilities or sourcing.
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As of April 2025, BloomThis' leadership includes:
BloomThis has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at Bloomthis have been identified in the past 12 months. The founding team continues to lead the company.
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Bloomthis likely utilizes standard professional email formats for their corporate communications. Common formats include [first_name]@[companydomain] or [first_initial][last_name]@[companydomain]. For customer inquiries, they use general addresses like hello@bloomthis.co.
A common format is [first_name]@bloomthis.co, e.g., giden@bloomthis.co
Format
giden@bloomthis.co
Example
80%
Success rate
Endeavor Malaysia • December 7, 2023
Giden Lim and Penny Choo, co-founders of Bloomthis, were selected to join the Endeavor global network of high-impact entrepreneurs at the 90th International Selection Panel. This recognition highlights their leadership and the company's significant growth potential and impact in the e-commerce and gifting industry in Malaysia....more
Vulcan Post • June 8, 2022
Vulcan Post profiled Bloomthis, detailing its journey from a modest side hustle to becoming one of Malaysia's leading online florists. The article highlights the founders' perseverance, innovative business strategies, and how they navigated challenges to build a successful brand in the competitive gifting market....more
The Edge Malaysia • August 17, 2017
Bloomthis secured US$600,000 (RM2.57 million) in a seed funding round led by Singapore-based venture capital firm REAPRA Pte Ltd. The funds were intended for team expansion, marketing efforts, and operational enhancements to scale their on-demand flower and gift delivery services....more
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