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BloomThis's Overview

Total employees53
HeadquartersShah Alam (Bordering Kuala Lumpur)
Founded2015

Bloomthis is a leading Malaysian online florist and gifting e-commerce platform, dedicated to creating moments of happiness through beautifully crafted flower arrangements and curated gifts. They focus on providing high-quality, fresh flowers, artisanal bouquets, and a wide range of gifts suitable for various occasions, delivered directly to customers' doorsteps. Bloomthis aims to make gifting thoughtful and convenient, leveraging technology to enhance customer experience and operational efficiency. They are known for their stylish designs, reliable delivery, and commitment to customer satisfaction.

Where is BloomThis's Headquarters?

HQ Function

Serves as the primary administrative, marketing, and strategic planning center. It likely also supports customer service and business development activities.

Notable Features:

Located within a modern business park, suggesting contemporary office facilities designed for collaboration and operational efficiency.

Work Culture:

Likely a dynamic, creative, and fast-paced environment, characteristic of e-commerce startups. Emphasis on teamwork, innovation in floral design and gifting, and a strong customer-first approach.

HQ Significance:

The Kuala Lumpur/Shah Alam hub is central to their operations in Malaysia's largest urban agglomeration, allowing them to effectively manage logistics, marketing, and partnerships within their key market.

Values Reflected in HQ: Professionalism, innovation, and customer-centricity, reflected by its location in a prime business area and focus on efficient operations.

Location:

Bloomthis primarily operates and serves customers within Malaysia, offering nationwide delivery. While their physical offices are in Malaysia, their e-commerce platform allows them to be accessed by customers globally who wish to send flowers and gifts to recipients in Malaysia. Their operational functions, including floral design, sourcing, logistics, and customer support, are centered in Malaysia.

Street Address:

Unit K03-10-12, UOA Business Park, No 1, Jalan Pengaturcara U1/51A, Seksyen U1

City:

Shah Alam (Bordering Kuala Lumpur)

State/Province:

Selangor

Country:

Malaysia

BloomThis's Global Presence

Johor Bahru, Johor/Malaysia

Address: No. 5, Jalan Ekoperniagaan 1/14, Taman Ekoperniagaan, 81100 Johor Bahru, Johor, Malaysia

To streamline operations and ensure timely delivery of fresh flowers and gifts to customers in Johor and surrounding areas. Its proximity to Singapore might also support cross-border gifting capabilities or sourcing.

Buying Intent Signals for BloomThis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BloomThis

As of April 2025, BloomThis' leadership includes:

Giden Lim - Co-founder & Chief Executive Officer
Penny Choo - Co-founder & Managing Director

Investors of BloomThis

BloomThis has been backed by several prominent investors over the years, including:

Gobi Partners
Captii Ventures
REAPRA

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive new hires or exits at Bloomthis have been identified in the past 12 months. The founding team continues to lead the company.

Technology (Tech Stack) used by BloomThis

Discover the tools BloomThis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BloomThis Email Formats and Examples

Bloomthis likely utilizes standard professional email formats for their corporate communications. Common formats include [first_name]@[companydomain] or [first_initial][last_name]@[companydomain]. For customer inquiries, they use general addresses like hello@bloomthis.co.

A common format is [first_name]@bloomthis.co, e.g., giden@bloomthis.co

Format

giden@bloomthis.co

Example

80%

Success rate

News and media

Endeavor MalaysiaDecember 7, 2023

Bloomthis Founders Giden Lim and Penny Choo Selected as Endeavor Entrepreneurs

Giden Lim and Penny Choo, co-founders of Bloomthis, were selected to join the Endeavor global network of high-impact entrepreneurs at the 90th International Selection Panel. This recognition highlights their leadership and the company's significant growth potential and impact in the e-commerce and gifting industry in Malaysia....more

Vulcan PostJune 8, 2022

From side hustle to M’sia’s top online florist: BloomThis’s story of growth & grit

Vulcan Post profiled Bloomthis, detailing its journey from a modest side hustle to becoming one of Malaysia's leading online florists. The article highlights the founders' perseverance, innovative business strategies, and how they navigated challenges to build a successful brand in the competitive gifting market....more

The Edge MalaysiaAugust 17, 2017

Cover Story: Funding happiness

Bloomthis secured US$600,000 (RM2.57 million) in a seed funding round led by Singapore-based venture capital firm REAPRA Pte Ltd. The funds were intended for team expansion, marketing efforts, and operational enhancements to scale their on-demand flower and gift delivery services....more

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