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Bloomscape's Overview

Total employees27
HeadquartersDetroit
Founded2017

Bloomscape is a direct-to-consumer e-commerce company that delivers healthy, ready-to-go potted plants directly from their greenhouses to customers' homes. They aim to make plant ownership easy and accessible for everyone by providing quality plants, stylish pots, and comprehensive care information. Bloomscape focuses on a positive customer experience, from unboxing to ongoing plant care support through their expert resources.

Where is Bloomscape's Headquarters?

HQ Function

Serves as the central hub for strategic planning, marketing, technology development, customer experience management, and administrative operations.

Notable Features:

While specific architectural details are not widely publicized, it's expected to be a modern office space reflecting the brand's connection to nature, likely featuring abundant plant life, natural light, and collaborative work areas.

Work Culture:

Bloomscape fosters a dynamic, mission-driven work culture. Employees are typically passionate about plants, sustainability, and customer satisfaction. The environment is collaborative, encouraging innovation and growth in the fast-paced e-commerce sector.

HQ Significance:

The Detroit headquarters is significant as it anchors Bloomscape in a city with a growing tech and startup ecosystem. It symbolizes the company's commitment to American innovation and its role in modernizing the horticulture industry through a direct-to-consumer model.

Values Reflected in HQ: The headquarters likely reflects values such as customer-centricity, innovation, growth, sustainability (through its core product), and a connection to community by being part of Detroit's business landscape.

Location:

Bloomscape currently focuses its direct-to-consumer sales and shipping operations within the 48 contiguous United States. Its logistical network, including greenhouses and fulfillment centers, is optimized to serve this national market, ensuring timely and healthy plant delivery. While their sales market is domestic, they may engage in global sourcing for specific plant varieties or horticultural supplies.

Street Address:

19 Clifford St

City:

Detroit

State/Province:

MI

Country:

USA

Bloomscape's Global Presence

Almont, Michigan, USA

Address: [Specific greenhouse address not publicly detailed, located in Almont horticultural area]

Strategically located in the Midwest, this facility enables efficient sourcing and distribution of healthy plants, ensuring they arrive in excellent condition to customers nationwide.

Grand Rapids, Michigan, USA

Address: [Specific facility address not publicly detailed]

Supports Bloomscape's overall operational footprint in Michigan, contributing to plant supply chain management and potentially research and development in plant varieties and care.

Buying Intent Signals for Bloomscape

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bloomscape

As of April 2025, Bloomscape' leadership includes:

Justin Mast - Founder & CEO
Bridget Russo - Chief Marketing Officer
Kelley Lee Ford - VP of Operations

Investors of Bloomscape

Bloomscape has been backed by several prominent investors over the years, including:

General Catalyst
Revolution Ventures
Ludlow Ventures
Detroit Venture Partners
Bob Mylod (Annox Capital)
Founders of Warby Parker (Jeff Raider, Dave Gilboa, Neil Blumenthal)
Joey Zwillinger (Co-founder of Allbirds)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive hires or exits have been publicly announced or widely reported for Bloomscape in the past 12 months. The company appears to have maintained stability in its core leadership team during this period.

Technology (Tech Stack) used by Bloomscape

Discover the tools Bloomscape uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bloomscape Email Formats and Examples

Bloomscape commonly uses a first name-based email format for its employees (e.g., john@bloomscape.com). This structure is prevalent in modern tech and direct-to-consumer companies, aiming for approachability and ease of communication.

[first]@bloomscape.com

Format

example@bloomscape.com

Example

90%

Success rate

News and media

HortiDailyOctober 26, 2023

Bloomscape News: Q&A with Bloomscape CEO Justin Mast

CEO Justin Mast discusses Bloomscape's journey, challenges in the D2C plant market, and future outlook for the company, emphasizing sustainability and customer experience....more

Furniture Lighting & DecorMay 10, 2023

Bloomscape Reimagines Outdoor Living with New Collections

Bloomscape expands its offerings with new collections aimed at enhancing outdoor living spaces, including a variety of plants, pots, and accessories designed for patios, balconies, and gardens....more

Modern RetailFebruary 7, 2023

Bloomscape's CEO on growing a community beyond transactions

Justin Mast, CEO of Bloomscape, shares insights into the company's strategy for building a strong community around plant ownership, focusing on education, support, and engagement to foster long-term customer relationships beyond simple transactions....more

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