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BloomNation's Overview

Total employees8
HeadquartersSanta Monica
Founded2011

BloomNation is an online marketplace that connects consumers with local florists across the United States. The platform enables customers to discover and order unique, handcrafted floral arrangements directly from artisans in their community, offering an alternative to traditional large-scale flower delivery services. BloomNation provides florists with e-commerce websites, point-of-sale systems, and marketing tools to help them grow their businesses and reach more customers. The company emphasizes transparency, allowing customers to see the florists they are ordering from and ensuring that the full order value (minus a small service fee) goes to the local business.

Where is BloomNation's Headquarters?

HQ Function

Serves as the central hub for technology development, operations, marketing, partnerships with florists, and overall business strategy.

Notable Features:

Likely a modern, collaborative office space designed to foster innovation and teamwork, characteristic of technology companies in the Santa Monica area. Specific architectural details are not widely publicized.

Work Culture:

BloomNation's work culture is often described as innovative, fast-paced, and collaborative. There's a strong emphasis on supporting small businesses (local florists) and leveraging technology to disrupt the traditional floral industry. Employees are typically passionate about empowering local artisans and providing excellent customer experiences.

HQ Significance:

The Santa Monica headquarters is strategically located within a vibrant tech ecosystem, providing access to talent, investment, and networking opportunities. It's central to managing their nationwide network of local florists.

Values Reflected in HQ: The headquarters' environment likely reflects BloomNation's core values of innovation, community support (for florists), customer-centricity, and technological advancement.

Location:

BloomNation's primary operational focus and florist network are concentrated within the United States. While they serve a global customer base placing orders for delivery within the U.S., they do not maintain physical international offices. Their 'global presence' is through their e-commerce platform accessible worldwide for U.S. deliveries, supporting thousands of local American florists.

Street Address:

Information about a specific public street address for operational headquarters is not consistently available; corporate registrations may differ from primary operational sites. The company is based in Santa Monica.

City:

Santa Monica

State/Province:

CA

Country:

USA

BloomNation's Global Presence

Buying Intent Signals for BloomNation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BloomNation

As of April 2025, BloomNation' leadership includes:

Farbod Shoraka - Co-Founder & CEO
Gregg Weisstein - Co-Founder & COO
David Daneshgar - Co-Founder

Investors of BloomNation

BloomNation has been backed by several prominent investors over the years, including:

Andreessen Horowitz (a16z)
Spark Capital
Chicago Ventures
Mucker Capital
CrunchFund
Ronny Conway

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive hires or departures have been widely publicized for BloomNation in the last 12 months. The founding team continues to lead the company's key operations.

Technology (Tech Stack) used by BloomNation

Discover the tools BloomNation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BloomNation Email Formats and Examples

BloomNation commonly uses an email format consisting of the employee's first name followed by '@bloomnation.com'. While other formats might exist within the organization, this is the most frequently observed pattern.

first@bloomnation.com

Format

example@bloomnation.com

Example

85%

Success rate

News and media

TechCrunchMay 11, 2017

BloomNation raises $7.2 million Series B to help local florists blossom online

BloomNation, a company dedicated to empowering local florists with online tools and a marketplace, announced it has raised $7.2 million in Series B funding. The investment round was led by existing investor Spark Capital, with participation from other previous investors. This funding was aimed at accelerating BloomNation's growth, expanding its network of florists, and further developing its platform features....more

BloomNation BlogFebruary 7, 2024

BloomNation Offers Valentine's Day Flower Delivery Tips

BloomNation shared advice for customers planning Valentine's Day flower deliveries, emphasizing ordering early from local florists to ensure availability and timely arrival. The company highlighted the benefits of supporting local businesses and choosing unique, handcrafted arrangements through its platform....more

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