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Blokker's Overview

Total employees1507
HeadquartersAmsterdam-Duivendrecht
Founded1896

Blokker is a well-known Dutch retail chain offering a diverse assortment of household goods, kitchenware, cleaning supplies, personal care items, toys, and seasonal products. Founded in 1896, Blokker has a long-standing presence in the Dutch retail landscape, traditionally known for its value and convenience. In recent years, the company has been undergoing a transformation to modernize its operations, enhance its online store (blokker.nl), and refine its product selection to meet contemporary consumer needs. It aims to provide customers with surprisingly advantageous deals and a pleasant shopping experience, whether in one of its many physical stores or online.

Where is Blokker's Headquarters?

HQ Function

Serves as the central hub for Blokker's management, strategic planning, merchandising, marketing, e-commerce operations, finance, HR, and IT. It's where key decisions are made for the brand's direction and nationwide store network.

Notable Features:

The headquarters is situated in a modern office complex designed to support the diverse needs of a multi-brand retail organization like Mirage Retail Group. It likely features open-plan workspaces, meeting rooms, and facilities geared towards collaboration and innovation.

Work Culture:

The work environment at Blokker's headquarters is dynamic, reflecting the fast-paced nature of the retail industry. There's a focus on adapting to market changes, driving e-commerce growth, and ensuring operational efficiency. Employees likely experience a culture geared towards teamwork, customer satisfaction, and achieving commercial targets.

HQ Significance:

This location is the nerve center for Blokker's operations across the Netherlands. It plays a crucial role in shaping the company's strategy, product offerings, marketing campaigns, and overall customer experience, ensuring a consistent brand presence.

Values Reflected in HQ: The headquarters likely reflects values such as operational efficiency, collaboration, adaptability to market trends, and a centralized strategic vision necessary for managing a prominent retail brand like Blokker.

Location:

Blokker's primary operational focus is within the Netherlands, where it has an extensive network of stores and a strong e-commerce presence. While it previously had stores in Belgium and Luxembourg, its international retail footprint has been significantly reduced. Globally, Blokker engages in sourcing products from various international markets, particularly from Asia and Europe, to stock its stores and online platform. Its e-commerce operations primarily serve the Dutch market, with potential limited shipping to neighboring countries.

Street Address:

Van der Madeweg 13

City:

Amsterdam-Duivendrecht

State/Province:

Noord-Holland

Country:

Netherlands

Blokker's Global Presence

Geldermalsen, Gelderland/Netherlands

Address: Traverse 2, 4191 NZ Geldermalsen

Serves as the main logistical backbone for Blokker's entire Dutch retail network and e-commerce fulfillment, ensuring products reach stores and customers in a timely manner.

Buying Intent Signals for Blokker

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Blokker

As of April 2025, Blokker' leadership includes:

Yvonne van Veldhoven-Raaymakers - CEO Blokker
Jeanine Holscher - CEO Mirage Retail Group (Parent Company)
Michiel Witteveen - Owner Mirage Retail Group (Parent Company)

Investors of Blokker

Blokker has been backed by several prominent investors over the years, including:

Mirage Retail Group (owned by the Witteveen family)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Blokker experienced a key leadership change with the appointment of a new CEO from within its ranks. Its parent company, Mirage Retail Group, also welcomed a new CEO, indicating a period of strategic leadership renewal for the group.

Departures

Adrie van Werd, Adrie van Werd departed from his role as CEO of Blokker.

New Appointments:

Yvonne van Veldhoven-Raaymakers, Yvonne van Veldhoven-Raaymakers was promoted from CCO to CEO of Blokker.
Jeanine Holscher, Jeanine Holscher was appointed CEO of Mirage Retail Group.

Technology (Tech Stack) used by Blokker

Discover the tools Blokker uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Blokker Email Formats and Examples

Blokker likely uses common corporate email formats for its employees. While specific internal structures can vary, a frequent pattern for Dutch companies involves the first initial followed by the last name, or first name followed by a dot and then the last name.

A common Blokker email format is likely [first_initial].[last_name]@blokker.nl

Format

y.vanveldhoven@blokker.nl

Example

75%

Success rate

News and media

Blokker.nl PersApril 22, 2024

Blokker celebrates 128th anniversary with historic discounts and new campaign

Blokker is celebrating its 128th anniversary with special promotions and a new marketing campaign, highlighting its long history and commitment to offering value to Dutch consumers....more

RetailDetail NLJanuary 29, 2024

Blokker news: Yvonne van Veldhoven new CEO of Blokker

Yvonne van Veldhoven-Raaymakers has been appointed as the new CEO of Blokker, succeeding Adrie van Werd. She was previously the Chief Commercial Officer at the company....more

DistrifoodFebruary 1, 2024

Blokker news: Blokker to pilot smaller city stores

Blokker is planning to test new, smaller store formats tailored for urban environments, aiming to adapt its physical presence to changing shopping habits and city landscapes....more

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