Blauw is a prominent market research and consultancy agency headquartered in the Netherlands, with additional offices in Germany and the UK. They specialize in helping organizations achieve customer-centric growth by providing actionable insights derived from quantitative and qualitative research, data analytics, and strategic advice. Blauw focuses on understanding customers, markets, and brands to empower businesses to make informed decisions. Their expertise spans customer experience (CX), employee experience (EX), brand strategy, and innovation research. The company is recognized for its strong work culture, having received multiple 'Great Place To Work' certifications.
Serves as the global headquarters, housing key leadership, research and development teams, client services, and administrative functions. It's the central hub for strategic planning and operational management for Blauw's activities in the Netherlands and internationally.
Strategically positioned on Coolsingel, a major thoroughfare in Rotterdam's city center, offering modern office amenities and excellent transport links. The location reflects Rotterdam's dynamic architectural landscape and business environment.
Blauw fosters a collaborative, innovative, and employee-centric work culture. They emphasize customer-centricity, continuous learning, and a supportive atmosphere, as evidenced by multiple 'Great Place To Work' certifications. The environment encourages teamwork and professional development in the field of market research.
The Rotterdam headquarters symbolizes Blauw's strong presence in the Dutch market research industry and its commitment to being at the heart of business activity. It serves as the foundation for their national operations and expanding international footprint.
Blauw operates internationally with key offices in the Netherlands (Rotterdam), Germany (Cologne), and the United Kingdom (London). Globally, Blauw supports functions such as comprehensive market research (both quantitative and qualitative), advanced data analytics, customer experience (CX) strategy, employee experience (EX) insights, brand development, and innovation research, serving a diverse client base with both local and multinational research needs.
Coolsingel 55, Unit 3.1
Rotterdam
South Holland
Netherlands
Address: Gereonstraße 16, 50670 Köln, Germany
To expand Blauw's presence and service capabilities within Germany and the broader DACH region, offering localized expertise and strengthening client relationships in one of Europe's key economies.
Address: Suite 406, 25 Wilton Road, London, SW1V 1LW, United Kingdom
To cater to the significant and diverse UK market, leveraging London's status as a global business hub to connect with a wide range of industries and multinational clients.
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As of April 2025, Blauw Research - Market Research Agency' leadership includes:
Blauw Research - Market Research Agency has been backed by several prominent investors over the years, including:
No major executive hires or departures at Blauw's top leadership level have been publicly announced in the last 12 months. The company's focus has included strategic team expansions, such as the integration of GfK's Dutch Customized Intelligence team in mid-2023, which broadened its overall capabilities.
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Blauw typically uses a standard professional email format for its employees, generally combining the employee's first and last name with the company domain, blauw.com.
[first_name].[last_name]@blauw.com
Format
jane.doe@blauw.com
Example
75%
Success rate
Blauw Website • 2024-04-17
Blauw announced its sponsorship of the MOA Awards 2024, reinforcing its commitment to supporting excellence and innovation within the market research, insights, and analytics industry in the Netherlands....more
Blauw Website • 2023-10-02
Blauw proudly announced that it has been recognized as a Great Place To Work Certified™ organization for the fifth consecutive time, highlighting its ongoing dedication to fostering a positive, supportive, and engaging work environment for its employees....more
Blauw Website • 2023-07-03
Blauw confirmed the strategic integration of GfK's Dutch Customized Intelligence team into its operations. This move significantly enhances Blauw's expertise and capacity in delivering tailored and complex research solutions to its clients....more
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