Blast Radius
Blast Radius's Overview
Blast Radius was a prominent global interactive marketing and digital agency founded in 1997. Renowned for its innovative digital campaigns, sophisticated website development, and strategic online services for major international brands, the company established a significant presence in North America and Europe. Blast Radius was celebrated for its creative and technological expertise in the burgeoning digital advertising landscape. In 2007, it was acquired by Wunderman, a WPP company, and was subsequently integrated into what is now Wunderman Thompson. Its legacy is marked by its early contributions to digital marketing and its impact on how brands engage with consumers online.
Where is Blast Radius's Headquarters?
HQ Function
The Toronto headquarters housed key leadership, strategic planning, creative teams, client services, and administrative functions, driving its North American and global initiatives.
Notable Features:
As a leading digital agency, its offices were likely designed with open, collaborative spaces to foster creativity and innovation, equipped with then-modern technology infrastructure.
Work Culture:
The work culture at Blast Radius was known for being dynamic, innovative, and fast-paced, with a strong emphasis on digital creativity, technological excellence, and collaborative problem-solving for client projects.
HQ Significance:
The Toronto headquarters was pivotal in establishing Blast Radius's reputation as a leader in the digital marketing space, serving as the nerve center for its expansion and high-profile client engagements.
Values Reflected in HQ: The headquarters' environment likely reflected values of innovation, collaboration, cutting-edge technology, and a client-focused approach.
Location:
Prior to its acquisition, Blast Radius had a significant global presence with key offices in North America (e.g., Toronto, New York, Vancouver, Chicago) and Europe (e.g., London, Amsterdam, Paris). These offices collectively supported multinational clients by providing a suite of digital services including strategy, creative design, user experience, web and application development, online advertising, and analytics. Their global footprint allowed them to deliver localized digital solutions while maintaining a cohesive global brand strategy for their clients.
Street Address:
20 Bay Street, Suite 1100 (historical, pre-acquisition)
City:
Toronto
State/Province:
Ontario
Country:
Canada
Blast Radius's Global Presence
New York, NY, USA
Address: Specific street address not readily available (historical office)
Key for U.S. market penetration, providing direct access to major brand headquarters and a large pool of digital talent.
London, UK
Address: Specific street address not readily available (historical office)
Spearheaded European operations, catered to multinational clients with European HQs, and tapped into the UK's strong advertising industry.
Amsterdam, Netherlands
Address: Specific street address not readily available (historical office)
Enhanced Blast Radius's reach within mainland Europe and supported multilingual digital production and innovation efforts.
Buying Intent Signals for Blast Radius
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Executive Team of Blast Radius
As of April 2025, Blast Radius' leadership includes:
Investors of Blast Radius
Blast Radius has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Blast Radius was acquired by Wunderman in 2007 and has since been fully integrated into Wunderman Thompson. Therefore, there are no executive hires or exits attributable to 'Blast Radius' as an independent operational entity in the last 12 months. Any such changes occur within Wunderman Thompson's leadership structure.
Technology (Tech Stack) used by Blast Radius
Discover the tools Blast Radius uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Blast Radius Email Formats and Examples
As Blast Radius was acquired and integrated, its original email domain (@blastradius.com) is no longer in active use for company operations. Historically, like many companies of its era, it likely used common email patterns.
Likely formats included [first].[last]@blastradius.com or [f][last]@blastradius.com (e.g., j.doe@blastradius.com or jdoe@blastradius.com)
Format
example.person@blastradius.com (historical example)
Example
0 (domain is no longer actively used for corporate email by an independent Blast Radius)%
Success rate
News and media
Adweek • October 2, 2007
Blast Radius News: Wunderman Buys Blast Radius
WPP's Wunderman announced its acquisition of Blast Radius, a global interactive marketing agency with headquarters in Toronto and offices across North America and Europe. The acquisition was aimed at significantly bolstering Wunderman's digital capabilities and expanding its global network....more
Marketing Dive (citing historical news) • March 1, 2006
Blast Radius News: Blast Radius Launched Mobile Marketing Practice
Blast Radius, an interactive agency, launched a mobile marketing practice to help brands connect with consumers through mobile devices. This indicated their early adoption of emerging digital channels....more
Campaign US • August 14, 2007
Blast Radius News: Nike selects Blast Radius as digital agency of record
Nike appointed Blast Radius as its digital agency of record, handling online advertising and digital marketing initiatives. This was a significant client win highlighting the agency's prominence....more
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