HQ Function

The Salt Lake City headquarters serves as the central hub for corporate operations, marketing, product development, customer service, and strategic planning.

Notable Features:

The facility includes corporate offices and often hosts company events. BRCC is also developing a large campus in Manchester, TN, which includes advanced roasting facilities and will house additional corporate functions.

Work Culture:

The work culture at BRCC is heavily influenced by its veteran roots, emphasizing discipline, mission-focus, patriotism, and a strong sense of community. It's often described as high-energy, passionate, and dedicated to the company's values.

HQ Significance:

The headquarters is vital for maintaining brand consistency, driving growth initiatives, managing national distribution, and fostering the company's unique culture.

Values Reflected in HQ: The headquarters and its operations reflect BRCC's commitment to quality, American manufacturing (coffee roasting), and supporting the veteran community, often incorporating patriotic and military-themed elements in its environment.

Location:

While primarily focused on the U.S. market, Black Rifle Coffee Company has a global reach through its online store, which ships to APO/FPO/DPO addresses, catering to U.S. military personnel stationed overseas. The company's brand resonates internationally, particularly within military and veteran communities. Expansion of physical retail ('Outposts') is currently concentrated within the United States.

Street Address:

1144 S. 500 W.

City:

Salt Lake City

State/Province:

Utah

Country:

USA