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BITE Beauty's Overview

Total employees24
HeadquartersToronto (Original) / San Francisco (Kendo Brands)
Founded2011

Bite Beauty, founded in 2011 by Susanne Langmuir, rapidly gained acclaim in the beauty industry for its commitment to creating high-performance lip products with natural, food-grade ingredients. The brand's philosophy centered on the idea that what you put on your lips should be good enough to eat. Their product line was known for its bold pigments, creamy textures, and nourishing formulas, all while being cruelty-free. A unique and highly popular aspect of Bite Beauty was its Lip Lab experiences, allowing customers to create their own custom lipstick shades in a personalized setting. In May 2022, Bite Beauty announced it would be ceasing operations for its main product line by the end of that year, citing the challenges of the current market. However, the beloved Bite Beauty Lip Lab locations remained operational, continuing to offer bespoke lipstick creation services under the Kendo Brands umbrella.

Where is BITE Beauty's Headquarters?

HQ Function

Formerly, the headquarters in Toronto managed all aspects of brand creation, product development, manufacturing (for some items), marketing, and distribution for Bite Beauty's core line. Kendo's HQ now oversees the Lip Lab operations.

Notable Features:

The original Toronto facility was known for its in-house production capabilities, allowing for small-batch, artisanal creation of their lip products. This was unique for a brand of its scale.

Work Culture:

Bite Beauty fostered a creative, passionate, and ingredient-focused work culture. There was a strong emphasis on innovation in clean beauty and a hands-on approach to product development. Within Kendo, the culture is more aligned with a fast-paced beauty incubator environment.

HQ Significance:

The Toronto headquarters was significant as the birthplace of the brand and its 'clean beauty' ethos. It symbolized the brand's Canadian roots and its commitment to quality and natural ingredients.

Values Reflected in HQ: The original HQ reflected values of craftsmanship, natural ingredients, innovation, and a direct connection to product creation. Kendo's oversight of Lip Labs reflects innovation in retail experience and personalization.

Location:

Following the discontinuation of its main product line, Bite Beauty's global presence is now concentrated through its experiential Lip Lab locations. These are situated in key cities in the United States and Canada, offering personalized, custom lipstick creation services. The brand was formerly distributed internationally through retailers like Sephora.

Street Address:

N/A (Operations ceased for main brand; Lip Labs managed by Kendo Brands, 425 Market Street, 19th Floor for Kendo)

City:

Toronto (Original) / San Francisco (Kendo Brands)

State/Province:

Ontario (Original) / California (Kendo Brands)

Country:

Canada (Original) / USA (Kendo Brands)

BITE Beauty's Global Presence

New York, NY/USA

Address: 174 Prince St, New York, NY 10012, USA

Serves the major metropolitan area of New York City, catering to both locals and tourists seeking unique beauty experiences.

Las Vegas, NV/USA

Address: Grand Canal Shoppes, The Venetian Resort, 3377 S Las Vegas Blvd, Las Vegas, NV 89109, USA

Targets the large volume of tourists and visitors in Las Vegas looking for unique shopping and personalized product experiences.

Toronto, ON/Canada

Address: 340 Queen St W, Toronto, ON M5V 2A2, Canada

Caters to the Canadian market, maintaining a brand presence in its origin city and offering personalized beauty.

Irvine, CA/USA

Address: Los Olivos Marketplace, 8505 Irvine Center Dr, Irvine, CA 92618, USA

Serves the Orange County community, providing a local option for personalized beauty experiences outside of a major downtown core.

Buying Intent Signals for BITE Beauty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BITE Beauty

As of April 2025, BITE Beauty' leadership includes:

Kristin Walcott - Chief Executive Officer, Kendo Brands
Heather Fisher - Chief Financial Officer, Kendo Brands
Elizabeth Hayes - Chief Marketing Officer, Kendo Brands

Investors of BITE Beauty

BITE Beauty has been backed by several prominent investors over the years, including:

Kendo Brands (LVMH Moët Hennessy Louis Vuitton)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive changes for Bite Beauty are not applicable as the main brand ceased operations. Any relevant high-level changes would occur within its parent company, Kendo Brands, which manages the remaining Lip Lab business. No major public announcements specific to Bite Beauty leadership in the past 12 months.

Technology (Tech Stack) used by BITE Beauty

Discover the tools BITE Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BITE Beauty Email Formats and Examples

Email communication for Bite Beauty Lip Labs would likely be managed through Kendo Brands. Common email formats for Kendo Brands typically use the first initial and last name, or first name dot last name.

[first_initial][last]@kendobrands.com or [first].[last]@kendobrands.com

Format

jdoe@kendobrands.com or jane.doe@kendobrands.com

Example

80%

Success rate

News and media

AllureMay 26, 2022

Bite Beauty Is Shutting Down, But Its Lip Labs Will Remain Open

Bite Beauty announced via Instagram that it will be closing down by the end of 2022. The beloved brand, known for its clean, vegan, and cruelty-free formulas, will be phasing out its products. However, its popular Lip Lab experiences, where customers can create custom lipsticks, will continue to operate....more

GlossyJune 1, 2022

Bite Beauty is shutting down

LVMH-owned Kendo brand Bite Beauty announced it is ceasing operations. The clean beauty brand, founded in 2011 and acquired by Kendo in 2014, confirmed the news after speculation arose from influencer posts about product discontinuation. Bite Beauty's Lip Lab stores will remain open....more

Beauty IndependentOctober 13, 2023

A Year After Bite Beauty’s Closure, Its Lip Labs Are Thriving And Expanding

Despite the main Bite Beauty brand closing in 2022, its experiential retail concept, Lip Lab, continues to expand. With locations in cities like New York, Las Vegas, and Toronto, Lip Lab allows customers to create custom lipsticks, proving the resilience of personalized beauty experiences. New locations have opened, indicating Kendo's commitment to this arm of the former brand....more

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