Bite Beauty, founded in 2011 by Susanne Langmuir, rapidly gained acclaim in the beauty industry for its commitment to creating high-performance lip products with natural, food-grade ingredients. The brand's philosophy centered on the idea that what you put on your lips should be good enough to eat. Their product line was known for its bold pigments, creamy textures, and nourishing formulas, all while being cruelty-free. A unique and highly popular aspect of Bite Beauty was its Lip Lab experiences, allowing customers to create their own custom lipstick shades in a personalized setting. In May 2022, Bite Beauty announced it would be ceasing operations for its main product line by the end of that year, citing the challenges of the current market. However, the beloved Bite Beauty Lip Lab locations remained operational, continuing to offer bespoke lipstick creation services under the Kendo Brands umbrella.
Formerly, the headquarters in Toronto managed all aspects of brand creation, product development, manufacturing (for some items), marketing, and distribution for Bite Beauty's core line. Kendo's HQ now oversees the Lip Lab operations.
The original Toronto facility was known for its in-house production capabilities, allowing for small-batch, artisanal creation of their lip products. This was unique for a brand of its scale.
Bite Beauty fostered a creative, passionate, and ingredient-focused work culture. There was a strong emphasis on innovation in clean beauty and a hands-on approach to product development. Within Kendo, the culture is more aligned with a fast-paced beauty incubator environment.
The Toronto headquarters was significant as the birthplace of the brand and its 'clean beauty' ethos. It symbolized the brand's Canadian roots and its commitment to quality and natural ingredients.
Following the discontinuation of its main product line, Bite Beauty's global presence is now concentrated through its experiential Lip Lab locations. These are situated in key cities in the United States and Canada, offering personalized, custom lipstick creation services. The brand was formerly distributed internationally through retailers like Sephora.
N/A (Operations ceased for main brand; Lip Labs managed by Kendo Brands, 425 Market Street, 19th Floor for Kendo)
Toronto (Original) / San Francisco (Kendo Brands)
Ontario (Original) / California (Kendo Brands)
Canada (Original) / USA (Kendo Brands)
Address: 174 Prince St, New York, NY 10012, USA
Serves the major metropolitan area of New York City, catering to both locals and tourists seeking unique beauty experiences.
Address: Grand Canal Shoppes, The Venetian Resort, 3377 S Las Vegas Blvd, Las Vegas, NV 89109, USA
Targets the large volume of tourists and visitors in Las Vegas looking for unique shopping and personalized product experiences.
Address: 340 Queen St W, Toronto, ON M5V 2A2, Canada
Caters to the Canadian market, maintaining a brand presence in its origin city and offering personalized beauty.
Address: Los Olivos Marketplace, 8505 Irvine Center Dr, Irvine, CA 92618, USA
Serves the Orange County community, providing a local option for personalized beauty experiences outside of a major downtown core.
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As of April 2025, BITE Beauty' leadership includes:
BITE Beauty has been backed by several prominent investors over the years, including:
Specific executive changes for Bite Beauty are not applicable as the main brand ceased operations. Any relevant high-level changes would occur within its parent company, Kendo Brands, which manages the remaining Lip Lab business. No major public announcements specific to Bite Beauty leadership in the past 12 months.
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Email communication for Bite Beauty Lip Labs would likely be managed through Kendo Brands. Common email formats for Kendo Brands typically use the first initial and last name, or first name dot last name.
[first_initial][last]@kendobrands.com or [first].[last]@kendobrands.com
Format
jdoe@kendobrands.com or jane.doe@kendobrands.com
Example
80%
Success rate
Allure • May 26, 2022
Bite Beauty announced via Instagram that it will be closing down by the end of 2022. The beloved brand, known for its clean, vegan, and cruelty-free formulas, will be phasing out its products. However, its popular Lip Lab experiences, where customers can create custom lipsticks, will continue to operate....more
Glossy • June 1, 2022
LVMH-owned Kendo brand Bite Beauty announced it is ceasing operations. The clean beauty brand, founded in 2011 and acquired by Kendo in 2014, confirmed the news after speculation arose from influencer posts about product discontinuation. Bite Beauty's Lip Lab stores will remain open....more
Beauty Independent • October 13, 2023
Despite the main Bite Beauty brand closing in 2022, its experiential retail concept, Lip Lab, continues to expand. With locations in cities like New York, Las Vegas, and Toronto, Lip Lab allows customers to create custom lipsticks, proving the resilience of personalized beauty experiences. New locations have opened, indicating Kendo's commitment to this arm of the former brand....more
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