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Bison Coolers's Overview

Total employees12
HeadquartersFort Worth
Founded2011

Bison Coolers is an American company specializing in high-performance, durable coolers and outdoor drinkware. Founded in 2011 by brothers Jeremy and Brian Denson, they focus on manufacturing quality products in the USA, designed for outdoor enthusiasts, anglers, hunters, and everyday adventurers. Their product line includes hard coolers (Gen 2 Series), soft-sided coolers (SoftPak Series), and a variety of outdoor drinkware and accessories, all built to withstand rugged conditions and provide superior ice retention. Bison Coolers emphasizes durability, American craftsmanship, and customer satisfaction.

Where is Bison Coolers's Headquarters?

HQ Function

Serves as the central hub for company administration, strategic planning, product design and development, marketing, sales operations, and customer support. It also features their flagship retail store.

Notable Features:

The headquarters includes a flagship retail store, allowing customers to directly engage with Bison products. Its location on North Main Street places it within a culturally significant and redeveloping part of Fort Worth.

Work Culture:

The work culture at Bison Coolers is likely dynamic and passionate, reflecting its roots in the outdoor lifestyle. It probably emphasizes teamwork, innovation in product development, pride in American manufacturing, and a strong customer-first approach.

HQ Significance:

The Fort Worth headquarters is significant as it centralizes Bison Coolers' operations and brand identity in a key Texan market. It symbolizes their commitment to American manufacturing and provides a direct interface with their customer base through the on-site retail store.

Values Reflected in HQ: The headquarters, particularly with its integrated retail space, reflects Bison Coolers' values of quality, American craftsmanship, customer accessibility, and community presence within Fort Worth.

Location:

Bison Coolers primarily focuses on the North American market, with a strong presence in the United States. Their products are available through their direct-to-consumer e-commerce website and a network of authorized dealers. While international shipping might be available for some products, their core global strategy is centered on serving U.S. customers with American-made goods. Expansion into further global markets could be supported by their online platform.

Street Address:

701 N. Main St.

City:

Fort Worth

State/Province:

TX

Country:

USA

Bison Coolers's Global Presence

Various, USA (Manufacturing Sites)

Address: Specific addresses not publicly listed as office locations

To leverage specialized American manufacturing capabilities, ensure quality control, and manage supply chains efficiently for the production of their durable outdoor products.

Buying Intent Signals for Bison Coolers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bison Coolers

As of April 2025, Bison Coolers' leadership includes:

Jeremy Denson - Co-Founder & CEO
Brian Denson - Co-Founder

Investors of Bison Coolers

Bison Coolers has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held, founder-led company, Bison Coolers does not frequently publicize executive team changes. No major executive hires or departures have been announced in the last 12 months, suggesting leadership stability.

Technology (Tech Stack) used by Bison Coolers

Discover the tools Bison Coolers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bison Coolers Email Formats and Examples

Bison Coolers commonly uses the email format [first]@bisoncoolers.com for its employees. This is a typical pattern for many companies, facilitating direct communication. For example, using this pattern for a contact named Jeremy would likely be jeremy@bisoncoolers.com.

[first]@bisoncoolers.com

Format

jeremy@bisoncoolers.com

Example

85%

Success rate

News and media

Bison Coolers BlogNovember 10, 2023

Bison Coolers Highlights Veteran-Owned Roots and Commitment

Bison Coolers shared a spotlight on its status as a veteran-owned business, emphasizing its commitment to quality, American manufacturing, and the values instilled through military service. The company reiterated its dedication to the community and its customers....more

Outdoor Industry Association (originally PR Newswire)July 14, 2021

Bison Coolers Expands Product Line with New SoftMax Soft Coolers

Bison Coolers announced the launch of its new SoftMax series of soft-sided coolers, expanding its range of American-made cooling solutions. The new line aims to provide lightweight, durable, and high-performance options for various outdoor activities....more

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