Bison Coolers is an American company specializing in high-performance, durable coolers and outdoor drinkware. Founded in 2011 by brothers Jeremy and Brian Denson, they focus on manufacturing quality products in the USA, designed for outdoor enthusiasts, anglers, hunters, and everyday adventurers. Their product line includes hard coolers (Gen 2 Series), soft-sided coolers (SoftPak Series), and a variety of outdoor drinkware and accessories, all built to withstand rugged conditions and provide superior ice retention. Bison Coolers emphasizes durability, American craftsmanship, and customer satisfaction.
Serves as the central hub for company administration, strategic planning, product design and development, marketing, sales operations, and customer support. It also features their flagship retail store.
The headquarters includes a flagship retail store, allowing customers to directly engage with Bison products. Its location on North Main Street places it within a culturally significant and redeveloping part of Fort Worth.
The work culture at Bison Coolers is likely dynamic and passionate, reflecting its roots in the outdoor lifestyle. It probably emphasizes teamwork, innovation in product development, pride in American manufacturing, and a strong customer-first approach.
The Fort Worth headquarters is significant as it centralizes Bison Coolers' operations and brand identity in a key Texan market. It symbolizes their commitment to American manufacturing and provides a direct interface with their customer base through the on-site retail store.
Bison Coolers primarily focuses on the North American market, with a strong presence in the United States. Their products are available through their direct-to-consumer e-commerce website and a network of authorized dealers. While international shipping might be available for some products, their core global strategy is centered on serving U.S. customers with American-made goods. Expansion into further global markets could be supported by their online platform.
701 N. Main St.
Fort Worth
TX
USA
Address: Specific addresses not publicly listed as office locations
To leverage specialized American manufacturing capabilities, ensure quality control, and manage supply chains efficiently for the production of their durable outdoor products.
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As of April 2025, Bison Coolers' leadership includes:
Bison Coolers has been backed by several prominent investors over the years, including:
As a privately held, founder-led company, Bison Coolers does not frequently publicize executive team changes. No major executive hires or departures have been announced in the last 12 months, suggesting leadership stability.
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Bison Coolers commonly uses the email format [first]@bisoncoolers.com for its employees. This is a typical pattern for many companies, facilitating direct communication. For example, using this pattern for a contact named Jeremy would likely be jeremy@bisoncoolers.com.
[first]@bisoncoolers.com
Format
jeremy@bisoncoolers.com
Example
85%
Success rate
Bison Coolers Blog • November 10, 2023
Bison Coolers shared a spotlight on its status as a veteran-owned business, emphasizing its commitment to quality, American manufacturing, and the values instilled through military service. The company reiterated its dedication to the community and its customers....more
Outdoor Industry Association (originally PR Newswire) • July 14, 2021
Bison Coolers announced the launch of its new SoftMax series of soft-sided coolers, expanding its range of American-made cooling solutions. The new line aims to provide lightweight, durable, and high-performance options for various outdoor activities....more
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