Birdie
Birdie's Overview
Birdiecare is a UK-based health-tech company dedicated to revolutionizing the delivery of home care for older adults. Their comprehensive SaaS platform equips care agencies with advanced digital tools for efficient care management, client onboarding, rostering, finance, auditing, medication management, and family communication. Birdie's core mission is to empower care providers to deliver higher quality, more personalised, and preventative care, enabling older adults to live healthier, happier, and more independent lives in their own homes for longer. They focus on improving operational efficiencies for care businesses and enhancing care outcomes for individuals.
Where is Birdie's Headquarters?
HQ Function
The London headquarters serves as the primary center for Birdiecare's core functions, including executive leadership, product strategy, software engineering, sales and marketing operations, customer success, and business development.
Notable Features:
Situated within Second Home Spitalfields, known for its innovative architectural design, focus on wellbeing (biophilic elements), and fostering a community of creative and tech-driven companies. This environment offers modern amenities and collaborative workspaces.
Work Culture:
Birdiecare cultivates a mission-driven, agile, and collaborative work culture. There's a strong emphasis on innovation, impact, and leveraging technology for social good in the elderly care sector. The environment encourages learning, teamwork, and a proactive approach to problem-solving.
HQ Significance:
The London HQ is strategically important, providing access to a rich talent pool, proximity to partners and investors, and positioning Birdiecare within Europe's leading tech ecosystem. It's the nerve center for their UK operations and international expansion efforts.
Values Reflected in HQ: The choice of a vibrant, community-oriented, and sustainability-conscious workspace like Second Home reflects Birdiecare's values of innovation, collaboration, social impact, and a forward-thinking approach to business and employee well-being.
Location:
While its primary operations are rooted in the UK, Birdiecare is actively expanding its international reach, particularly within Europe. Key functions supported globally include localized sales and marketing efforts, customer onboarding and support, and product adaptation to meet regional regulations and care practices. The company has a significant presence in Germany and is developing its market share in Spain and Ireland, with its technology platform designed for scalability and multilingual support.
Street Address:
Second Home Spitalfields, 68-80 Hanbury Street
City:
London
State/Province:
England
Country:
United Kingdom
Birdie's Global Presence
Berlin, Germany
Address: [Specific address not publicly listed, likely a flexible workspace or integrated office post-acquisition]
To spearhead Birdiecare's growth in the German-speaking markets, offering localized solutions and support to care providers in the region.
Madrid, Spain
Address: [Specific address not publicly listed, likely a regional sales office or flexible co-working space]
To establish and grow Birdiecare's footprint in Spain, providing innovative home healthcare technology tailored to the needs of the Spanish social care sector.
Buying Intent Signals for Birdie
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Birdie
As of April 2025, Birdie' leadership includes:
Investors of Birdie
Birdie has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Birdiecare has strategically strengthened its leadership team over the past 12-18 months with key appointments in finance, operations, and revenue to support its rapid growth and international expansion. No major high-profile executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Birdie
Discover the tools Birdie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Birdie Email Formats and Examples
Birdiecare typically uses the 'first.last' email format for its employees. For example, an employee named Jane Doe would likely have the email address jane.doe@birdie.care. This is a common and professional email structure within the technology sector.
first.last@birdie.care
Format
jane.doe@birdie.care
Example
90%
Success rate
News and media
Health Tech World • November 9, 2023
Birdiecare named a ‘top UK scale-up to watch’
Birdiecare has been recognized as one of the UK's leading scale-ups, underscoring its significant growth trajectory and impact in the health tech industry, particularly in innovating home healthcare solutions for the elderly....more
Maddyness UK • July 19, 2023
Birdiecare: Revolutionising elderly care with technology
This article provides an in-depth profile of Birdiecare, detailing its mission to transform domiciliary care through its comprehensive software platform and its positive impact on care agencies, caregivers, and the lives of older adults....more
Home Care Insight • February 15, 2023
Birdiecare acquires PolyCare to accelerate German expansion
Birdiecare, a UK-based home care software provider, announced its acquisition of Berlin-based PolyCare. This strategic move is aimed at fast-tracking Birdiecare's entry and expansion into the German market, combining its platform with PolyCare's local expertise....more
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