What Does Bird & Cronin Do?

Total employees137
HeadquartersEagan
Founded1970

Bird & Cronin, Inc., established in 1970 and headquartered in Eagan, Minnesota, is a distinguished American manufacturer specializing in orthopedic soft goods and specialty patient care products. As a key brand within the ORPCE (Orthopedic Remanufacturing, Prosthetics, Bracing, and Custom Orthotics Enterprise) family, Bird & Cronin is committed to 'Continuing the Tradition of Manufacturing Excellence.' Their extensive product line serves the orthopedic, podiatric, and medical-surgical markets, distributed through a robust network of dealers and a direct sales force. The company focuses on innovation, quality, and effective solutions to improve patient outcomes and support healthcare professionals.

Where Is Bird & Cronin's Headquarters?

HQ Function

The headquarters serves as the central hub for manufacturing operations, research and development, product design, quality assurance, sales, marketing, and corporate administration for Bird & Cronin's orthopedic products.

Notable Features:

The facility likely includes advanced manufacturing units for orthopedic soft goods, R&D labs, quality control departments, and modern office spaces designed to support specialized medical device production and corporate functions.

Work Culture:

Bird & Cronin fosters a work culture centered on precision, quality craftsmanship, and innovation in medical product development. There's an emphasis on teamwork, employee dedication to patient well-being, and maintaining high standards of manufacturing excellence, reflecting its role within the ORPCE group.

HQ Significance:

The Eagan headquarters is strategically important as the core of Bird & Cronin's operations, driving product innovation, ensuring manufacturing quality, and managing its North American and international distribution networks.

Values Reflected in HQ: The headquarters' operations and design likely reflect Bird & Cronin's core values: commitment to quality, innovation in orthopedic care, manufacturing excellence, and responsiveness to the needs of patients and healthcare providers.

Location:

Bird & Cronin, Inc. maintains a global presence for its orthopedic soft goods and patient care products through an extensive network of international dealers and distributors. A key component of their European market access is their Authorized European Representative, MDSS GmbH, located in Hannover, Germany. Globally supported functions include international sales, market development, ensuring regulatory compliance for various regions, logistics and distribution coordination, and providing customer and technical support to ensure their medical devices effectively reach healthcare providers and patients worldwide.

Street Address:

1200 Trapp Road

City:

Eagan

State/Province:

MN

Country:

USA

Where Else Does Bird & Cronin Operate Around the World?

Various Regions, USA & International (via Sales Network)

Address: N/A (Distributed Sales Representatives and Dealer Partnerships)

To ensure widespread market coverage, product accessibility, and provide localized support, technical assistance, and customer service to healthcare professionals, clinics, hospitals, and distributors in key domestic and international territories.

Buying Intent Signals for Bird & Cronin

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Bird & Cronin? Meet the Executive Team

As of April 2025, Bird & Cronin' leadership includes:

Jeff Collins - President, Bird & Cronin (also President, ComfortLand at ORPCE)
Steve Rheinfrank - VP of Sales and Marketing, Bird & Cronin
Randy Sequin - Chief Executive Officer, ORPCE (Parent Company)
Mike Kocourek - VP, Human Resources, ORPCE (Parent Company)

Who's Investing in Bird & Cronin?

Bird & Cronin has been backed by several prominent investors over the years, including:

RoundTable Healthcare Partners (via ownership of parent company ORPCE)

What Leadership Changes Has Bird & Cronin Seen Recently?

Hire1
Exits0

Significant executive leadership changes primarily occur at the ORPCE parent company level, impacting its portfolio companies including Bird & Cronin. In March 2024, ORPCE announced the appointment of Randy Sequin as its new Chief Executive Officer. This strategic hire is expected to guide the overall direction and growth of ORPCE and its brands. No other major public announcements of executive hires or exits directly within Bird & Cronin's immediate leadership team have been noted in the past 12 months.

New Appointments:

Randy Sequin, Randy Sequin appointed as new CEO of ORPCE, overseeing all brands under the ORPCE umbrella, including Bird & Cronin.

What Technology (Tech Stack) Is Used byBird & Cronin?

Discover the tools Bird & Cronin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bird & Cronin Email Formats and Examples

Bird & Cronin, Inc. likely utilizes standard corporate email address formats for its employees. While multiple patterns might be in use, a commonly observed format combines an employee's first initial and their full last name, followed by the '@birdcronin.com' domain. For example, an employee named Jane Doe might have an email address like jdoe@birdcronin.com. It's advisable to verify the specific email address before sending important communications.

[first_initial][last]@birdcronin.com

Format

jdoe@birdcronin.com

Example

75%

Success rate

What's the Latest News About Bird & Cronin?

Business Wire • March 26, 2024

ORPCE (Parent of Bird & Cronin, Inc.) Appoints Randy Sequin as Chief Executive Officer

ORPCE, a leader in the orthopedic soft goods, bracing, and patient care products market, and a portfolio company of RoundTable Healthcare Partners, announced the appointment of Randy Sequin as its new Chief Executive Officer. This leadership change is poised to drive further growth and innovation across ORPCE's family of brands, including Bird & Cronin. Mr. Sequin brings a wealth of experience in the healthcare industry to his new role....more

RoundTable Healthcare Partners News • December 1, 2020

Bird & Cronin, Inc. Becomes Part of ORPCE, Acquired by RoundTable Healthcare Partners

RoundTable Healthcare Partners, an operating-oriented private equity firm focused exclusively on the healthcare industry, announced the completion of its acquisition of ORPCE. Bird & Cronin, Inc. is a key company within the ORPCE portfolio. This acquisition aims to support ORPCE's growth and expand its market leadership in orthopedic solutions....more

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