HQ Function

Served as a flagship location embodying the Birch brand, housing hotel operations, co-working spaces, member facilities, event spaces, and likely core administrative functions prior to administration.

Notable Features:

A restored 18th-century Georgian manor, extensive grounds featuring a lido, pottery studio, screening room, multiple restaurants and bars, a working farm, and an interactive bakery.

Work Culture:

The work culture at Birch locations emphasized creativity, collaboration, a strong guest-centric service approach, and a connection to nature and well-being. It was designed to be dynamic, focusing on delivering unique and memorable experiences.

HQ Significance:

Birch (Cheshunt) was the inaugural site that launched the Birch brand, establishing its unique concept and serving as a blueprint for its innovative approach to hospitality and community building in the UK.

Values Reflected in HQ: The Cheshunt location was designed to reflect Birch's core values of community, creativity, sustainability (e.g., on-site farm, focus on local sourcing), playfulness, and providing an escape from the everyday.

Location:

Birch Community's physical presence was concentrated in the United Kingdom with its two key locations in Cheshunt (Hertfordshire) and Selsdon (South London). While not globally dispersed with physical offices, its innovative hospitality concept attracted an international clientele and its digital presence allowed engagement with a broader community interested in its philosophy. The future scope of its presence is subject to the outcome of the administration process.

Street Address:

Lieutenant Ellis Way, Theobalds Park

City:

Cheshunt

State/Province:

Hertfordshire

Country:

United Kingdom