HQ Function

Serves as the central operational and strategic hub for Birchbox under Retention Brands, overseeing brand management, marketing, e-commerce operations, customer experience, and financial planning.

Notable Features:

Modern office facilities designed to support a dynamic team focused on e-commerce and brand management. Likely features collaborative workspaces and technology infrastructure for digital operations.

Work Culture:

The work culture is expected to align with Retention Brands' ethos, emphasizing data-driven decision-making, agility, customer-centricity, and a focus on sustainable growth for direct-to-consumer brands. A collaborative and results-oriented environment is anticipated.

HQ Significance:

This location signifies a new chapter for Birchbox, leveraging Retention Brands' expertise in scaling and revitalizing e-commerce businesses. It's central to the strategy of strengthening Birchbox's market position and customer loyalty.

Values Reflected in HQ: Efficiency, strategic brand stewardship, customer focus, innovation in e-commerce, and sustainable growth are values likely reflected in the operational environment.

Location:

Birchbox initially expanded its operations to several international markets, including the UK, Ireland, France, Spain, and Belgium. However, its European arm was sold in 2022 and subsequently rebranded. Currently, under the ownership of Retention Brands, Birchbox primarily focuses on the U.S. market. Global functions would largely involve sourcing products from international brands for its subscription boxes and e-commerce platform, and managing any international shipping capabilities offered to customers outside the primary service region.

Street Address:

1 E. Carmel Drive, Suite 160

City:

Carmel

State/Province:

IN

Country:

USA