HQ Function

Historically the main operational hub for Birch Benders, driving product innovation, brand development, and initial market expansion. Denver remains symbolically significant as the brand's origin, with current brand management integrated into Sovos Brands and Campbell Soup Company structures.

Notable Features:

The historic Denver operations were likely housed in a facility reflecting the brand's energetic and innovative culture, possibly in a redeveloped area like the RiNo Art District, known for startups and creative businesses. Current operations are integrated within parent company facilities.

Work Culture:

Birch Benders pioneered a culture of passion for food innovation, quality ingredients, and customer satisfaction. This startup ethos, focused on making better food accessible, is now integrated with the broader corporate cultures of Sovos Brands and Campbell Soup Company, emphasizing continued innovation and consumer focus.

HQ Significance:

Denver is the birthplace of Birch Benders, where its mission to reinvent pancake and waffle mixes began. This origin is key to its brand story, authenticity, and connection with a health-conscious, active lifestyle community.

Values Reflected in HQ: The brand's Denver roots reflect values of innovation in food, commitment to natural and high-quality ingredients, accessibility of wholesome options, and a connection to an active and health-aware lifestyle, often associated with Colorado.

Location:

Birch Benders products are primarily distributed and sold across North America, including the United States and Canada, through major retail chains, specialty stores, and online platforms. As part of Campbell Soup Company, which has a significant global footprint, Birch Benders benefits from a broader distribution network and support infrastructure, potentially enabling future international market expansion.

Street Address:

2550 Blake St

City:

Denver

State/Province:

CO

Country:

USA