MentalUP is an award-winning educational technology company that develops scientific and fun brain games and cognitive skill-building exercises for children aged 4-13. Trusted by millions of children, families, and schools in over 150 countries, MentalUP aims to support children's mental development in key areas such as attention, memory, logic, problem-solving, visual and verbal intelligence through its gamified, adaptive learning platform. Their content is certified by Education Alliance Finland for pedagogical quality and is accessible across various devices, including web, iOS, and Android.
The Istanbul headquarters serves as the central hub for all core operations, including research and development, product design, software engineering, content creation, marketing, sales, and administrative functions.
Situated in İTÜ ARI Teknokent, offering a state-of-the-art infrastructure, proximity to academic research, a large talent pool, and a collaborative ecosystem of innovative tech companies.
MentalUP likely fosters a dynamic, creative, and mission-driven work culture. As an EdTech company focused on child development, there's an emphasis on innovation, continuous learning, collaboration, and making a positive global impact. The environment is expected to be agile and fast-paced, characteristic of a growing technology scale-up.
Its location in one of Turkey's leading technoparks underscores its commitment to innovation and technological excellence, providing strategic advantages for talent recruitment, R&D, and industry partnerships in the burgeoning EdTech sector.
MentalUP has a significant global footprint, with its educational games and platform used by over 10 million children and families, and thousands of schools in more than 150 countries. The application is available in multiple languages, including English, Spanish, Portuguese, German, and Turkish, enabling wide accessibility. While core operations are centralized in Istanbul, its digital product delivery, localized content strategy, and international partnerships support its worldwide user base and expansion efforts.
İTÜ ARI Teknokent, ARI 3 Binası, Reşitpaşa Mahallesi, Katar Caddesi No:4B, İç Kapı No:1101
Istanbul
Istanbul
Turkey
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
To support MentalUP's growth in the European EdTech market, manage regional business development activities, engage with partners and institutional users, and ensure a local presence in the UK and broader European market.
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As of April 2025, MentalUP' leadership includes:
MentalUP has been backed by several prominent investors over the years, including:
As a privately held scale-up, MentalUP does not frequently publicize internal executive team changes unless they are of major strategic significance. Based on publicly available information, there have been no major C-suite executive hires or departures announced in the last 12 months. The founding leadership team appears to remain stable and actively involved in the company's operations and growth.
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The common email formats for MentalUP are likely based on standard patterns such as [first_name]@[company_domain] or [first_initial][last_name]@[company_domain]. The exact, officially confirmed format is not publicly disclosed, but these are typical for technology companies.
[first].[last]@mentalup.co or [first]@mentalup.co
Format
bircan.mutlu@mentalup.co
Example
80%
Success rate
PR Newswire • May 24, 2021
MentalUP, a leading digital education platform with over 10 million users globally, announced today it has secured new investment from Capria Ventures and Esor Investments. The funding will be used to enhance product development and accelerate its international expansion, particularly in the US and UK markets....more
Egitim Ajansi (citing MentalUP) • February 17, 2021
MentalUP, the scientific and entertaining educational application, has received a certificate of pedagogical quality from Education Alliance Finland (EAF), one of the world's leading independent educational quality certification organizations. This certification highlights MentalUP's commitment to high educational standards and effective learning outcomes....more
AWS Startups Blog • July 15, 2020
MentalUP, an EdTech startup, leverages AWS to scale its platform that offers gamified learning experiences for children. The platform focuses on improving cognitive skills like memory, attention, and problem-solving through scientifically-designed games....more
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