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Binny's Beverage Depot's Overview

Total employees614
HeadquartersNiles
Founded

Binny's Beverage Depot is a family-owned, leading retailer of wine, spirits, beer, and cigars, primarily operating in the state of Illinois. Known for its extensive selection, competitive pricing, and knowledgeable staff, Binny's has grown from a single store in 1948 to become the Midwest's largest beverage alcohol superstore. They offer a vast array of products, from popular brands to rare and allocated items, catering to both casual consumers and connoisseurs. Binny's also provides services like party planning, delivery, and educational tasting events.

Where is Binny's Beverage Depot's Headquarters?

HQ Function

The headquarters in Niles manages corporate strategy, purchasing and procurement, marketing, finance, human resources, and overall operational oversight for the entire chain of Binny's retail stores.

Notable Features:

The Niles facility likely combines modern office spaces with significant warehousing capabilities to support their large-scale retail distribution network. It's designed for operational efficiency.

Work Culture:

The work culture at Binny's headquarters is likely dynamic and fast-paced, reflecting the retail industry. There's a strong emphasis on product knowledge, customer service excellence across the chain, and efficient logistics. Collaboration between departments like buying, marketing, and operations is key.

HQ Significance:

As the nerve center for the largest beverage alcohol retailer in Illinois, the Niles headquarters is crucial for maintaining market leadership, managing complex inventory, and driving the company's growth and expansion strategies.

Values Reflected in HQ: The headquarters likely reflects Binny's core values of comprehensive selection (through its purchasing and warehousing functions), customer service (by supporting store operations), and operational efficiency.

Location:

Binny's Beverage Depot primarily operates within the United States, with a strong concentration of its retail stores and operations in the state of Illinois, particularly in the Chicagoland area. While they source products globally for their inventory, their direct retail and corporate presence is U.S.-based and regionally focused.

Street Address:

7330 N Lehigh Ave

City:

Niles

State/Province:

IL

Country:

USA

Binny's Beverage Depot's Global Presence

Chicago (Lincoln Park), IL/USA

Address: 1720 N Marcey St, Chicago, IL 60614

Serves as a key retail destination in a high-traffic urban area, showcasing the breadth of Binny's offerings and potentially serving as a training or model store.

Chicago (South Loop), IL/USA

Address: 1132 S Jefferson St, Chicago, IL 60607

Caters to a dense urban population with a focus on convenience, selection, and expert advice for city dwellers.

Highland Park, IL/USA

Address: 153 Skokie Valley Rd, Highland Park, IL 60035

Acts as a major retail anchor in a key suburban market, providing comprehensive beverage solutions for a large residential area.

Downers Grove, IL/USA

Address: 2010 Butterfield Rd, Downers Grove, IL 60515

Serves as a key destination for beverage shopping in the DuPage County area, catering to a large suburban customer base.

Buying Intent Signals for Binny's Beverage Depot

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Binny's Beverage Depot

As of April 2025, Binny's Beverage Depot' leadership includes:

Michael Binstein - Owner & Chief Executive Officer
Greg Versch - Chief Operating Officer
Adam Surlin - Chief Financial Officer (Gold Standard Enterprises / Binny's Beverage Depot)
Barbara Hermann - Vice President of Wine

Investors of Binny's Beverage Depot

Binny's Beverage Depot has been backed by several prominent investors over the years, including:

Privately Held by the Binstein Family (Gold Standard Enterprises, Inc.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Binny's Beverage Depot is a privately held company, and executive changes are not always publicly announced unless they are of major significance. No major executive hires or departures have been widely reported in the mainstream business press in the last 12 months. Key leadership appears stable.

Technology (Tech Stack) used by Binny's Beverage Depot

Discover the tools Binny's Beverage Depot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Binny's Beverage Depot Email Formats and Examples

Common email formats for companies like Binny's Beverage Depot often use a combination of the employee's first name, last name, or initial. Based on common patterns, the most likely format is first initial followed by last name.

[first_initial][last]@binnys.com

Format

jdoe@binnys.com

Example

75%

Success rate

News and media

Daily HeraldMarch 27, 2024

Binny's Beverage Depot brings its huge selection to Gurnee

Binny's Beverage Depot announced the opening of its new store in Gurnee, Illinois. The Gurnee location, situated at 6270 Grand Ave., marks another expansion for the popular beverage retailer, offering local consumers access to its wide range of wines, spirits, beers, and cigars....more

Chicago Business Journal (via The Real Deal)September 12, 2023

Binny’s Beverage Depot to open new store in Norridge

Binny's Beverage Depot signed a lease for a new 20,000-square-foot store in Norridge, at the Norridge Commons shopping center. This move continues their expansion in the Chicago suburban market....more

PJStar (Journal Star)May 2, 2023

Binny's Beverage Depot planning to open its first Peoria location this summer

Binny's Beverage Depot announced plans to open its first store in Peoria, Illinois, located at the Westlake Shopping Center. This expansion marks the retailer's entry into the Peoria market, bringing its extensive selection to Central Illinois....more

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