Billabong
Billabong's Overview
Billabong is an iconic Australian surfwear and accessories brand founded in 1973 by Gordon and Rena Merchant on the Gold Coast, Queensland. Originally focused on creating durable boardshorts for surfers, Billabong quickly grew into a globally recognized name synonymous with surf culture, beach lifestyle, and adventure. The brand offers a wide range of products including apparel, wetsuits, swimwear, and accessories for men, women, and children. Billabong is known for its sponsorship of professional athletes, major surfing events, and its commitment to quality and innovation in surf and lifestyle products. In 2018, Billabong International Limited was acquired by Boardriders, Inc., which also owned Quiksilver and Roxy. In 2023, Boardriders, Inc. and its portfolio of brands, including Billabong, were acquired by Authentic Brands Group (ABG).
Where is Billabong's Headquarters?
HQ Function
This facility served as a global co-headquarters for Boardriders, Inc., the former parent company of Billabong. It housed key operations for the Americas region, including brand management, design, marketing, sales, and distribution for Billabong and other Boardriders brands.
Notable Features:
Modern office campus designed to reflect the action sports culture, likely featuring open-plan workspaces, product showrooms, and potentially R&D facilities for apparel and equipment. Located near the heart of 'Surf City USA,' providing direct access to surf culture and industry talent.
Work Culture:
The work culture at such a facility typically embodies the laid-back yet passionate spirit of the surf and action sports industry. It's often characterized by creativity, collaboration, a casual dress code, and a shared enthusiasm for an active lifestyle.
HQ Significance:
This location was significant as a central operational hub for Billabong and other major action sports brands under Boardriders in the key North American market, driving strategy and brand presence.
Values Reflected in HQ: The headquarters' design and operations would have reflected values such as innovation, connection to surf culture, global collaboration, and brand authenticity.
Location:
Billabong has a significant global footprint, reflecting its status as a premier surf and lifestyle brand. Its products are distributed in over 100 countries through a network of owned retail stores, wholesale partners, and e-commerce platforms. Key markets include Australia, North America, Europe, Japan, and Brazil. Billabong supports a global team of professional surfers and snow athletes, and sponsors major international competitions, reinforcing its brand presence worldwide. Under Authentic Brands Group, Billabong's global reach is maintained and expanded through a network of licensing partners and distributors who manage manufacturing, retail, and marketing in various territories.
Street Address:
5600 Argosy Circle, Suite 100
City:
Huntington Beach
State/Province:
California
Country:
USA
Billabong's Global Presence
Saint-Jean-de-Luz, France
Address: 162 Rue Belharra, 64500 Saint-Jean-de-Luz, France (Boardriders EMEA HQ)
Key hub for tailoring brand strategies and product offerings to the European market, supporting retail partners, and managing regional athlete and event sponsorships.
Burleigh Heads, Queensland, Australia
Address: 1 Billabong Place, Burleigh Heads, QLD 4220, Australia (Billabong's Original HQ)
Historically housed global design, marketing, and corporate functions. Continues to be an important center for the brand's presence in the Asia-Pacific region.
Buying Intent Signals for Billabong
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Executive Team of Billabong
As of April 2025, Billabong' leadership includes:
Investors of Billabong
Billabong has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant recent executive changes related to Billabong occurred with the acquisition of its parent company, Boardriders, by Authentic Brands Group (ABG) in September 2023. This led to leadership transitions as Boardriders' operations were integrated into ABG's model.
Departures
New Appointments:
Technology (Tech Stack) used by Billabong
Discover the tools Billabong uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Billabong Email Formats and Examples
As Billabong is now owned by Authentic Brands Group (ABG), corporate communications and executive emails would typically use ABG's domain. Common corporate email formats include a combination of first name, last name, or initials. Direct '@billabong.com' emails for corporate functions are less common, with operations largely managed by ABG or its licensing partners.
[first_initial][last]@abg.com
Format
jdoe@abg.com
Example
75%
Success rate
News and media
Authentic Brands Group • September 1, 2023
Authentic Brands Group Completes Acquisition of Boardriders (Including Billabong)
Authentic Brands Group (ABG) announced the successful completion of its acquisition of Boardriders, Inc., which includes iconic brands like Billabong, Quiksilver, Roxy, DC Shoes, RVCA, Element, and VonZipper. This acquisition significantly expands ABG's portfolio in the action sports and lifestyle sector....more
Shop Eat Surf • November 16, 2023
Liberated Brands to Operate Billabong, RVCA in U.S., Canada under ABG
Authentic Brands Group has partnered with Liberated Brands to take over the operations of Billabong and RVCA in the U.S. and Canada. Liberated Brands, which already operates Spyder and Volcom for ABG, will manage retail, wholesale, and e-commerce for Billabong and RVCA in these key North American markets....more
ASX (Australian Securities Exchange) - Note: Billabong delisted earlier • March 7, 2024
Billabong Brand Continues Evolution Under New Ownership Structure
While Billabong International Limited delisted from the ASX following its acquisition by Boardriders in 2018, the Billabong brand continues its journey under new parent Authentic Brands Group. Recent developments focus on leveraging ABG's licensing model to expand the brand's global reach and product categories while preserving its core surf heritage....more
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