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Billa Bulgaria Ltd.'s Overview

Total employees669
HeadquartersSofia
Founded2000

Billa Bulgaria LTD is a prominent supermarket chain operating in Bulgaria, and is part of the German REWE Group, one of Europe's leading retail and tourism companies. Since entering the Bulgarian market in 2000, Billa has established a significant presence with a wide network of stores across the country. It offers a diverse range of products, including fresh groceries, packaged foods, beverages, household items, and private label brands like 'Clever' and 'Billa Brand'. Billa Bulgaria focuses on providing quality products at competitive prices, emphasizing customer convenience, fresh offerings, and a modern shopping experience. The company is also involved in various corporate social responsibility initiatives, focusing on local communities and sustainable practices.

Where is Billa Bulgaria Ltd.'s Headquarters?

HQ Function

The headquarters serves as the central hub for all administrative, strategic, operational, procurement, marketing, and financial functions for Billa's activities in Bulgaria.

Notable Features:

The headquarters is likely a modern office building equipped to support a large retail network, possibly featuring contemporary office spaces and meeting facilities.

Work Culture:

The work culture at Billa Bulgaria's HQ is expected to be dynamic and results-oriented, typical of a major retail organization. It likely fosters collaboration, efficiency, and a focus on customer satisfaction and market competitiveness.

HQ Significance:

The Sofia headquarters is crucial for coordinating the extensive network of Billa supermarkets across Bulgaria, implementing national strategies, managing supply chains, and ensuring brand consistency.

Values Reflected in HQ: The headquarters' operations reflect Billa's commitment to efficiency, quality, customer service, and growth within the Bulgarian market.

Location:

Billa Bulgaria LTD operates exclusively within Bulgaria. However, it is a subsidiary of the REWE Group, a major international retail and tourism group headquartered in Cologne, Germany. REWE Group has operations in over 20 European countries, providing Billa Bulgaria with access to global sourcing networks, international best practices, technological advancements, and robust financial backing. This international connection supports Billa Bulgaria's local market strategies and operational excellence.

Street Address:

bul. Bulgaria No. 55

City:

Sofia

State/Province:

Sofia City Province

Country:

Bulgaria

Billa Bulgaria Ltd.'s Global Presence

Yagodovo, Plovdiv Province, Bulgaria

Address: Logistic Park Plovdiv, Yagodovo village, Rodopi Municipality

To ensure efficient and timely delivery of a wide range of products, including fresh produce and ambient goods, to retail outlets, maintaining stock levels and product quality for customers in the region.

Elin Pelin, Sofia Province, Bulgaria

Address: Industrial Zone Verila, Elin Pelin

Supports the operational efficiency of Billa stores by managing inventory, optimizing delivery routes, and ensuring consistent product availability for customers in its designated service area.

Buying Intent Signals for Billa Bulgaria Ltd.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Billa Bulgaria Ltd.

As of April 2025, Billa Bulgaria Ltd.' leadership includes:

Vigintas Šapokas - Executive Director (CEO)
Albena Petrova - Chief Operating Officer (COO)
Daniela Popova - Head of Finance / CFO
Borislav Krumov - Head of Sales
Irina Hristova - Head of Human Resources

Investors of Billa Bulgaria Ltd.

Billa Bulgaria Ltd. has been backed by several prominent investors over the years, including:

REWE Group

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information suggests general stability in the top executive team of Billa Bulgaria LTD over the past 12 months, with no widely reported major C-suite hires or departures. Key leadership roles appear consistently filled.

Technology (Tech Stack) used by Billa Bulgaria Ltd.

Discover the tools Billa Bulgaria Ltd. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Billa Bulgaria Ltd. Email Formats and Examples

Billa Bulgaria LTD, as part of REWE Group, likely utilizes standardized corporate email formats. The most common patterns generally involve a combination of the employee's first name and last name, or initials, followed by the @billa.bg domain.

Common formats: f.last@billa.bg (e.g., j.doe@billa.bg) or first.last@billa.bg (e.g. jane.doe@billa.bg).

Format

v.shapokas@billa.bg

Example

80%

Success rate

News and media

billa.bg (Official Press Release)April 25, 2024

Billa Bulgaria news title: BILLA opens its first store in Velingrad

BILLA Bulgaria continues its expansion by opening its first store in Velingrad, a popular spa and mountain resort town. The new store offers residents and tourists a wide range of quality products and a modern shopping experience, creating new jobs in the region....more

seenews.comOctober 26, 2023

Billa Bulgaria news title: Billa Bulgaria marks 23rd anniversary with new investments, 157 stores

Billa Bulgaria celebrated its 23rd year in the Bulgarian market, announcing further investments in store network expansion and modernization. At the time, the company operated 157 stores in 47 cities across Bulgaria, employing over 4,800 people....more

billa.bg (Official Press Release)February 13, 2024

Billa Bulgaria news title: BILLA with a record number of stores with the highest international standard for energy efficiency

BILLA Bulgaria announced that 80 of its stores have received ISO 50001 certification for energy management systems, highlighting its commitment to sustainability and reducing its environmental footprint. This makes BILLA the retailer with the most energy-efficient stores in Bulgaria according to this standard....more

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