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Bihr's Overview

Total employees404
HeadquartersHagenbach
Founded

Bihr SAS is a leading European B2B distributor specializing in spare parts, accessories, tires, and rider gear for motorcycles, quads/ATVs, and scooters. With a vast product portfolio of over 360 brands and 200,000 SKUs, and an extensive network of dealers across Europe, Bihr aims to provide comprehensive solutions and efficient logistics to the two-wheeler market. The company focuses on strong brand partnerships and customer service to support workshops and retailers, and is part of the US-based Arrowhead Engineered Products group.

Where is Bihr's Headquarters?

HQ Function

Serves as the primary operational and administrative center for Bihr's European distribution network, encompassing central warehousing, logistics management, procurement, international sales coordination, marketing, and corporate functions.

Notable Features:

The Hagenbach facility likely includes a large, highly automated warehouse designed for efficient storage, order picking, and dispatch of a diverse range of motorcycle parts and accessories. It probably features advanced logistics and inventory management systems to handle its extensive product catalog.

Work Culture:

The work culture at Bihr's headquarters is expected to be dynamic, collaborative, and customer-focused, with a strong emphasis on efficiency, industry expertise, and innovation in distribution. Employees likely share a passion for the powersports industry.

HQ Significance:

The Hagenbach headquarters is strategically vital for Bihr's pan-European operations, acting as the logistical backbone and central command for its supply chain, ensuring timely delivery and comprehensive service to its B2B customer base across multiple countries.

Values Reflected in HQ: The headquarters reflects Bihr's commitment to operational excellence, efficiency, comprehensive product availability, technological adoption in logistics, and its central role in the European powersports market.

Location:

Bihr SAS has a significant presence primarily across Europe, operating through a network of subsidiaries and distribution centers in countries including France, Spain, Portugal, the UK, Ireland, Benelux (Belgium, Netherlands, Luxembourg), Germany, Austria, Switzerland, Italy and the Nordic countries. Globally, its functions supported include international procurement from suppliers worldwide, comprehensive B2B distribution across its European network, localized sales and marketing strategies, and dedicated customer support for its thousands of dealers.

Street Address:

Parc d'Activités

City:

Hagenbach

State/Province:

Grand Est

Country:

France

Bihr's Global Presence

El Pla de Santa Maria, Tarragona, Spain

Address: Polígono Industrial El Pla, Carrer B, Parcela 11, 43810 El Pla de Santa Maria, Tarragona

To provide localized and efficient distribution of motorcycle parts, accessories, and rider gear to dealers across Spain and Portugal, ensuring tailored service and market penetration in the Iberian Peninsula.

Hemel Hempstead, Hertfordshire, United Kingdom

Address: Bihr UK Ltd, Unit 3, Chancerygate Business Centre, Whiteleaf Road, Hemel Hempstead, HP3 9HD

To cater to the specific demands of the UK and Irish markets, offering a dedicated point of contact, localized stock, and efficient delivery of Bihr's extensive product range to regional dealers.

Buying Intent Signals for Bihr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bihr

As of April 2025, Bihr' leadership includes:

Christophe Piron - Chief Executive Officer
Alexander Baumann - Chief Financial Officer
Stefan Haller - General Manager DACH & Supply Chain Director Europe
Sylvain Baudu - Commercial Director France & Head of Export
Isabelle Copin - Marketing Director

Investors of Bihr

Bihr has been backed by several prominent investors over the years, including:

Arrowhead Engineered Products (A Genstar Capital portfolio company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits have been specifically identified for Bihr SAS in the past 12 months (May 2023 - May 2024). The key leadership team, including CEO Christophe Piron (appointed Jan 2022) and CFO Alexander Baumann (appointed Feb 2022), appears to have remained stable following the company's acquisition by Arrowhead Engineered Products in 2022.

Technology (Tech Stack) used by Bihr

Discover the tools Bihr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bihr Email Formats and Examples

Bihr SAS typically utilizes a standard professional email format. The most commonly observed format is 'firstname.lastname@bihr.eu'. This structure facilitates easy communication with company employees.

firstname.lastname@bihr.eu

Format

john.doe@bihr.eu

Example

85%

Success rate

News and media

Motorcycle SportsNovember 20, 2023

Bihr SAS strengthens its Off-Road catalogue with new brands and expanded partnerships for 2024

Bihr SAS announced an enhanced off-road product lineup for 2024, incorporating new brand additions like Kenny Racing and Shot Race Gear, alongside expanded partnerships. This strategic move aims to offer a more comprehensive selection of gear, parts, and accessories to off-road motorcycle enthusiasts and dealers across Europe....more

AcidMoto.chMay 2, 2023

Bihr SAS extends its partnership with RST in France

Bihr SAS has broadened its collaboration with the motorcycle apparel brand RST, enhancing the distribution and availability of RST products throughout France. This development reinforces Bihr's commitment to offering a wide range of quality rider equipment to its French dealer network....more

British Dealer NewsMarch 16, 2023

Bihr SAS appointed exclusive distributor of Bell Helmets in UK and Ireland

Bihr SAS expanded its brand portfolio by becoming the exclusive distributor for Bell Helmets in the United Kingdom and Ireland. This move strengthens its offering of premium rider gear and makes Bell products more accessible to dealers and consumers in these key markets....more

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