Bihr SAS is a leading European B2B distributor specializing in spare parts, accessories, tires, and rider gear for motorcycles, quads/ATVs, and scooters. With a vast product portfolio of over 360 brands and 200,000 SKUs, and an extensive network of dealers across Europe, Bihr aims to provide comprehensive solutions and efficient logistics to the two-wheeler market. The company focuses on strong brand partnerships and customer service to support workshops and retailers, and is part of the US-based Arrowhead Engineered Products group.
Serves as the primary operational and administrative center for Bihr's European distribution network, encompassing central warehousing, logistics management, procurement, international sales coordination, marketing, and corporate functions.
The Hagenbach facility likely includes a large, highly automated warehouse designed for efficient storage, order picking, and dispatch of a diverse range of motorcycle parts and accessories. It probably features advanced logistics and inventory management systems to handle its extensive product catalog.
The work culture at Bihr's headquarters is expected to be dynamic, collaborative, and customer-focused, with a strong emphasis on efficiency, industry expertise, and innovation in distribution. Employees likely share a passion for the powersports industry.
The Hagenbach headquarters is strategically vital for Bihr's pan-European operations, acting as the logistical backbone and central command for its supply chain, ensuring timely delivery and comprehensive service to its B2B customer base across multiple countries.
Bihr SAS has a significant presence primarily across Europe, operating through a network of subsidiaries and distribution centers in countries including France, Spain, Portugal, the UK, Ireland, Benelux (Belgium, Netherlands, Luxembourg), Germany, Austria, Switzerland, Italy and the Nordic countries. Globally, its functions supported include international procurement from suppliers worldwide, comprehensive B2B distribution across its European network, localized sales and marketing strategies, and dedicated customer support for its thousands of dealers.
Parc d'Activités
Hagenbach
Grand Est
France
Address: Polígono Industrial El Pla, Carrer B, Parcela 11, 43810 El Pla de Santa Maria, Tarragona
To provide localized and efficient distribution of motorcycle parts, accessories, and rider gear to dealers across Spain and Portugal, ensuring tailored service and market penetration in the Iberian Peninsula.
Address: Bihr UK Ltd, Unit 3, Chancerygate Business Centre, Whiteleaf Road, Hemel Hempstead, HP3 9HD
To cater to the specific demands of the UK and Irish markets, offering a dedicated point of contact, localized stock, and efficient delivery of Bihr's extensive product range to regional dealers.
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As of April 2025, Bihr' leadership includes:
Bihr has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits have been specifically identified for Bihr SAS in the past 12 months (May 2023 - May 2024). The key leadership team, including CEO Christophe Piron (appointed Jan 2022) and CFO Alexander Baumann (appointed Feb 2022), appears to have remained stable following the company's acquisition by Arrowhead Engineered Products in 2022.
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Bihr SAS typically utilizes a standard professional email format. The most commonly observed format is 'firstname.lastname@bihr.eu'. This structure facilitates easy communication with company employees.
firstname.lastname@bihr.eu
Format
john.doe@bihr.eu
Example
85%
Success rate
Motorcycle Sports • November 20, 2023
Bihr SAS announced an enhanced off-road product lineup for 2024, incorporating new brand additions like Kenny Racing and Shot Race Gear, alongside expanded partnerships. This strategic move aims to offer a more comprehensive selection of gear, parts, and accessories to off-road motorcycle enthusiasts and dealers across Europe....more
AcidMoto.ch • May 2, 2023
Bihr SAS has broadened its collaboration with the motorcycle apparel brand RST, enhancing the distribution and availability of RST products throughout France. This development reinforces Bihr's commitment to offering a wide range of quality rider equipment to its French dealer network....more
British Dealer News • March 16, 2023
Bihr SAS expanded its brand portfolio by becoming the exclusive distributor for Bell Helmets in the United Kingdom and Ireland. This move strengthens its offering of premium rider gear and makes Bell products more accessible to dealers and consumers in these key markets....more
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