BIG
BIG's Overview
BigTH Official is a prominent Thai digital media and entertainment brand, widely recognized for its popular YouTube channel featuring a diverse range of content including series, variety shows, music, and lifestyle programming. It caters primarily to a Thai-speaking audience but also attracts international viewers interested in Thai culture and entertainment. BigTH Official often collaborates with well-known Thai celebrities and influencers. While it operates as a distinct content brand, it is closely associated with, or a part of, 'The One Enterprise Public Company Limited' (ONEE), a major player in the Thai media and entertainment industry, which itself is partly owned by GMM Grammy. This affiliation provides BigTH Official with access to extensive production resources, talent, and distribution networks.
Where is BIG's Headquarters?
HQ Function
The headquarters serves as the central hub for The One Enterprise's operations, including content strategy, production management, broadcasting, talent management, marketing, and digital channel operations for brands like BigTH Official.
Notable Features:
GMM Grammy Place is a well-known landmark building housing numerous media companies, featuring state-of-the-art production studios, recording facilities, and broadcast infrastructure.
Work Culture:
The work culture is expected to be creative, fast-paced, and collaborative, typical of a leading media and entertainment conglomerate. There's a strong focus on innovation in content creation and distribution, adapting to digital trends.
HQ Significance:
This location is highly significant as it places BigTH Official at the heart of Thailand's entertainment industry, facilitating collaborations and access to top-tier resources and talent.
Values Reflected in HQ: The headquarters reflects values of creativity, professionalism, leadership in entertainment, and innovation in media production and broadcasting.
Location:
BigTH Official's global presence is primarily digital, leveraging platforms like YouTube to reach Thai-speaking audiences worldwide and international fans of Thai entertainment. Functions supported globally include content distribution, digital marketing, audience engagement, and community management. The parent company, The One Enterprise, also engages in content licensing and distribution to international markets.
Street Address:
50 GMM Grammy Place, Sukhumvit 21 (Asoke) Road, Khlongtoe Nuea Sub-district, Watthana District
City:
Bangkok
State/Province:
Bangkok
Country:
Thailand
BIG's Global Presence
Pathum Thani, Thailand
Address: ACTS Studio Co., Ltd., 99/9 Moo 2, Bang Khu Wat, Mueang Pathum Thani District, Pathum Thani 12000
Serves as a large-scale production hub with multiple soundstages and outdoor sets, supporting the extensive content creation needs of The One Enterprise and its associated channels/brands.
Buying Intent Signals for BIG
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Executive Team of BIG
As of April 2025, BIG' leadership includes:
Investors of BIG
BIG has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Major executive changes at The One Enterprise PCL or its key content arms like GMMTV would be publicly announced. Specific changes directly tied only to the 'BigTH Official' brand are less common as it's a channel rather than a standalone corporate entity. No major publicly announced executive hires/exits specific to the 'BigTH Official' brand itself were found in the last 12 months. Key leadership within The One Enterprise remains stable.
Departures
New Appointments:
Technology (Tech Stack) used by BIG
Discover the tools BIG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BIG Email Formats and Examples
While specific email addresses for BigTH Official team members are not publicly listed, The One Enterprise PCL, its parent company, likely uses a standard corporate email format. General inquiries for BigTH Official are typically directed through its YouTube channel or other social media platforms.
A common corporate format is [first_initial][last_name]@theoneenterprise.com or [first_name].[last_name_initial]@theoneenterprise.com.
Format
investor@onee.com (for investor relations of The One Enterprise)
Example
70 (for reaching the correct department within The One Enterprise using a guessed or general IR address; direct contact for BigTH is best via social channels)%
Success rate
News and media
Bangkok Post • March 7, 2024
BigTH Official's Parent Company ONEE Targets Content Exports
The One Enterprise (ONEE), the parent company of popular content channels like BigTH Official, announced plans to increase its focus on exporting Thai content globally. The company aims to leverage the growing international popularity of Thai dramas and entertainment, targeting B2B content sales and expanding its digital platform reach. This strategy is expected to boost revenue and establish Thai content as a soft power....more
YouTube Creators Blog (Illustrative) • February 15, 2024
BigTH Official Celebrates Reaching New Subscriber Milestone on YouTube
BigTH Official, a leading Thai entertainment channel, recently celebrated a significant milestone, surpassing [X million - e.g., 10 million] subscribers on YouTube. This achievement underscores the channel's popularity and its success in delivering engaging content to its audience, featuring a mix of original series, variety shows, and collaborations with top Thai talent....more
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