HQ Function

Serves as the central hub for corporate operations, franchise support and development, marketing strategy, product innovation, training programs, and strategic planning for the Biggby Coffee brand.

Notable Features:

The headquarters is a modern office space designed to foster collaboration and reflect the company's energetic and community-focused brand. While not a public-facing landmark, it's the core of their franchise operations.

Work Culture:

The work culture at Biggby Coffee's headquarters is reported to be dynamic, inclusive, and collaborative, aligned with its 'B Happy' philosophy. It emphasizes employee well-being, personal growth, community involvement, and a shared passion for the brand's mission.

HQ Significance:

The East Lansing headquarters is significant as it's the birthplace of the Biggby Coffee brand. It remains central to its identity, operational control, and culture, guiding its national and international expansion efforts and ensuring consistency across the franchise system.

Values Reflected in HQ: The headquarters aims to reflect Biggby Coffee's core values such as approachability, community, innovation, support for franchisees and employees, and a positive, energetic environment.

Location:

Biggby Coffee is predominantly based in the United States, with a strong and expanding presence across many states. The company is actively pursuing international expansion through master franchise agreements, notably with recent agreements for markets like Indonesia. Global functions supported include international franchise development, brand adaptation for new markets, supply chain coordination, and training support for international partners, typically spearheaded from their US headquarters.

Street Address:

2501 Coolidge Rd, Suite 302

City:

East Lansing

State/Province:

Michigan

Country:

USA