HQ Function

The headquarters serves as the central administrative and operational hub for the conference. It manages athletic scheduling, championships, television and media rights, NCAA compliance, officiating programs, marketing, communications, and strategic planning for its member universities.

Notable Features:

Modern office facilities within a prominent office park, designed to support comprehensive conference operations, including advanced meeting spaces and technology for media and administrative functions.

Work Culture:

A professional, dynamic, and collaborative environment focused on supporting member institutions, student-athletes, and advancing the interests of the conference in the competitive landscape of collegiate sports. The culture emphasizes innovation and strategic growth.

HQ Significance:

The headquarters is pivotal for the cohesive functioning and strategic direction of the Big 12 Conference, enabling it to manage complex operations, negotiate major contracts, and represent its members on a national stage.

Values Reflected in HQ: The professional and strategically located headquarters reflects the Big 12's commitment to integrity, academic and athletic excellence, inclusivity, sportsmanship, and robust governance and operational efficiency in serving its member institutions.

Location:

As a US-based collegiate athletic conference, the Big 12 Conference's primary presence is national. However, its events are broadcast internationally, and its member institutions attract students and faculty from around the world, giving the conference a global reach through its alumni and brand recognition. Key functions supported nationally include organizing intercollegiate athletic competitions, hosting championship events, managing extensive media rights agreements, and fostering academic collaboration and compliance among its diverse member universities across the United States.

Street Address:

400 East John Carpenter Freeway

City:

Irving

State/Province:

Texas

Country:

USA