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BIG W's Overview

Total employees5631
HeadquartersBella Vista
Founded1964

BIG W is a popular Australian discount department store chain, founded in 1964, and a key brand within the Woolworths Group. It offers a wide variety of general merchandise, including clothing for the whole family, homewares, electronics, toys, and baby products, with a strong focus on providing value and affordability to Australian families. Operating numerous stores across Australia and a significant online platform, BIG W aims to make everyday life easier for its customers by offering a convenient and budget-friendly shopping experience.

Where is BIG W's Headquarters?

HQ Function

The headquarters houses core corporate functions for BIG W, including strategic planning, merchandising, marketing, supply chain management, IT, finance, and human resources, supporting its extensive network of retail stores.

Notable Features:

The Woolworths Group campus is a modern facility designed with sustainability in mind, featuring open-plan workspaces to encourage collaboration, employee amenities such as cafes and a gym, and significant green spaces.

Work Culture:

As part of Woolworths Group, the work culture emphasizes customer-first principles, teamwork, innovation, and a commitment to community and ethical practices. There's a dynamic atmosphere focused on retail excellence and adapting to changing consumer needs.

HQ Significance:

This central office is pivotal for BIG W's operations, serving as the nerve center for decision-making, brand strategy, and operational oversight for one of Australia's leading discount department store chains.

Values Reflected in HQ: The headquarters' design and operations reflect values such as collaboration, efficiency, employee well-being, technological advancement, and a commitment to sustainable practices.

Location:

BIG W's retail operations are exclusively within Australia. However, it maintains a significant global presence through its international sourcing operations. The company procures a diverse range of products from numerous countries across Asia, Europe, and other parts of the world to ensure a wide selection and competitive pricing for its Australian customers. This global supply chain is crucial for its business model of providing value-driven general merchandise.

Street Address:

1 Woolworths Way

City:

Bella Vista

State/Province:

New South Wales

Country:

Australia

BIG W's Global Presence

Mulgrave, Victoria, Australia

Address: 220-248 Wellington Rd, Mulgrave VIC 3170, Australia

The Mulgrave NDC serves a national purpose, ensuring efficient inventory management and timely distribution of products to maintain stock availability in stores nationwide, supporting BIG W's commitment to offering everyday low prices.

Hoxton Park, New South Wales, Australia

Address: Kurrajong Road, Hoxton Park NSW 2171, Australia

The Hoxton Park RDC enhances logistical efficiency for BIG W in a major market, reducing lead times and transportation costs for supplying stores in NSW and the ACT, thereby supporting product availability and affordability.

Buying Intent Signals for BIG W

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BIG W

As of April 2025, BIG W' leadership includes:

Dan Hake - Managing Director, BIG W
Amanda Lunn - Commercial Director - GM Commercial, BIG W
Doug Frank - General Manager - Operations, BIG W
Carly Avener - Head of Marketing, BIG W

Investors of BIG W

BIG W has been backed by several prominent investors over the years, including:

Woolworths Group Limited (ASX: WOW)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

BIG W has focused on strengthening its specialist leadership roles, with a notable appointment in marketing over the last 12 months. The core senior leadership, including the Managing Director, has maintained stability, guiding the company's strategic initiatives.

New Appointments:

Carly Avener, Carly Avener was appointed as Head of Marketing for BIG W, tasked with overseeing brand strategy, campaigns, and customer insights to drive growth.

Technology (Tech Stack) used by BIG W

Discover the tools BIG W uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BIG W Email Formats and Examples

As BIG W is part of Woolworths Group, corporate employees typically use email addresses associated with the parent company, Woolworths Group. Common email formats at large corporations like Woolworths Group include variations of first name and last name.

Common formats include [first_initial][last_name]@woolworths.com.au (e.g., jsmith@woolworths.com.au) or [first_name].[last_name]@woolworths.com.au (e.g., jane.doe@woolworths.com.au).

Format

asmith@woolworths.com.au

Example

70%

Success rate

News and media

Woolworths Group HY24 ResultsFebruary 21, 2024

BIG W Achieves Modest Sales Growth in H1 FY24 Amidst Competitive Market

BIG W reported total sales of $2.74 billion for the first half of FY24, a slight increase of 0.7% year-on-year. While facing a challenging retail environment and investing in price, the brand demonstrated resilience, particularly in its toy and leisure categories, and continued its focus on providing value to customers....more

MumbrellaDecember 1, 2023

BIG W Appoints Carly Avener as New Head of Marketing

BIG W announced the appointment of Carly Avener as its new Head of Marketing. Avener, previously with Accent Group, is tasked with leading BIG W's brand strategy, marketing campaigns, and customer engagement initiatives to further strengthen its market position....more

Woolworths Group Investor DayOctober 26, 2023

BIG W Highlights Strategic Focus on Value, Digital Expansion, and Own Brands

During the Woolworths Group Investor Day, BIG W outlined its key strategic priorities. These include reinforcing its value proposition for customers, accelerating digital and e-commerce growth, and expanding its portfolio of own and exclusive brands to offer unique products and enhance differentiation....more

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