BIG W is a popular Australian discount department store chain, founded in 1964, and a key brand within the Woolworths Group. It offers a wide variety of general merchandise, including clothing for the whole family, homewares, electronics, toys, and baby products, with a strong focus on providing value and affordability to Australian families. Operating numerous stores across Australia and a significant online platform, BIG W aims to make everyday life easier for its customers by offering a convenient and budget-friendly shopping experience.
The headquarters houses core corporate functions for BIG W, including strategic planning, merchandising, marketing, supply chain management, IT, finance, and human resources, supporting its extensive network of retail stores.
The Woolworths Group campus is a modern facility designed with sustainability in mind, featuring open-plan workspaces to encourage collaboration, employee amenities such as cafes and a gym, and significant green spaces.
As part of Woolworths Group, the work culture emphasizes customer-first principles, teamwork, innovation, and a commitment to community and ethical practices. There's a dynamic atmosphere focused on retail excellence and adapting to changing consumer needs.
This central office is pivotal for BIG W's operations, serving as the nerve center for decision-making, brand strategy, and operational oversight for one of Australia's leading discount department store chains.
BIG W's retail operations are exclusively within Australia. However, it maintains a significant global presence through its international sourcing operations. The company procures a diverse range of products from numerous countries across Asia, Europe, and other parts of the world to ensure a wide selection and competitive pricing for its Australian customers. This global supply chain is crucial for its business model of providing value-driven general merchandise.
1 Woolworths Way
Bella Vista
New South Wales
Australia
Address: 220-248 Wellington Rd, Mulgrave VIC 3170, Australia
The Mulgrave NDC serves a national purpose, ensuring efficient inventory management and timely distribution of products to maintain stock availability in stores nationwide, supporting BIG W's commitment to offering everyday low prices.
Address: Kurrajong Road, Hoxton Park NSW 2171, Australia
The Hoxton Park RDC enhances logistical efficiency for BIG W in a major market, reducing lead times and transportation costs for supplying stores in NSW and the ACT, thereby supporting product availability and affordability.
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As of April 2025, BIG W' leadership includes:
BIG W has been backed by several prominent investors over the years, including:
BIG W has focused on strengthening its specialist leadership roles, with a notable appointment in marketing over the last 12 months. The core senior leadership, including the Managing Director, has maintained stability, guiding the company's strategic initiatives.
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As BIG W is part of Woolworths Group, corporate employees typically use email addresses associated with the parent company, Woolworths Group. Common email formats at large corporations like Woolworths Group include variations of first name and last name.
Common formats include [first_initial][last_name]@woolworths.com.au (e.g., jsmith@woolworths.com.au) or [first_name].[last_name]@woolworths.com.au (e.g., jane.doe@woolworths.com.au).
Format
asmith@woolworths.com.au
Example
70%
Success rate
Woolworths Group HY24 Results • February 21, 2024
BIG W reported total sales of $2.74 billion for the first half of FY24, a slight increase of 0.7% year-on-year. While facing a challenging retail environment and investing in price, the brand demonstrated resilience, particularly in its toy and leisure categories, and continued its focus on providing value to customers....more
Mumbrella • December 1, 2023
BIG W announced the appointment of Carly Avener as its new Head of Marketing. Avener, previously with Accent Group, is tasked with leading BIG W's brand strategy, marketing campaigns, and customer engagement initiatives to further strengthen its market position....more
Woolworths Group Investor Day • October 26, 2023
During the Woolworths Group Investor Day, BIG W outlined its key strategic priorities. These include reinforcing its value proposition for customers, accelerating digital and e-commerce growth, and expanding its portfolio of own and exclusive brands to offer unique products and enhance differentiation....more
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