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Big R Stores's Overview

Total employees378
HeadquartersWatseka
Founded

Big R Stores was a well-known chain of farm and ranch supply retail stores, primarily serving communities in the American Midwest. Founded in 1964, the company offered a wide range of products including agricultural supplies, pet and animal feed, hardware, tools, sporting goods, and apparel. Over the years, the stores also operated under the name Stock+Field. In 2021, following bankruptcy proceedings for Stock+Field, a significant number of its store assets were acquired by R.P. Lumber Co., Inc. and have since been rebranded as R.P. Home & Harvest, continuing to serve similar customer needs in those communities.

Where is Big R Stores's Headquarters?

HQ Function

Historically served as the central administrative, merchandising, operational, and strategic hub for the Big R Stores/Stock+Field retail chain.

Notable Features:

The headquarters was likely a functional office building designed to support retail chain operations, rather than an architectural landmark. Its primary feature would have been its role in coordinating a multi-state retail network.

Work Culture:

The work culture at the historical Big R Stores/Stock+Field headquarters likely emphasized customer service, community engagement, and a practical, down-to-earth approach, reflecting its agricultural and rural customer base. It would have fostered collaboration to support its network of retail stores.

HQ Significance:

This location was significant as the nerve center for a beloved regional retailer that provided essential goods to farm, ranch, and home customers for decades, contributing to local economies and rural lifestyles.

Values Reflected in HQ: The historical headquarters would have reflected values such as commitment to community, agricultural support, customer-centricity, and providing practical value – tenets central to the Big R brand.

Location:

Big R Stores, and its successor Stock+Field, operated exclusively within the United States. Its presence was concentrated in the Midwest, serving local and regional communities. All corporate, retail, and supply chain functions were domestically focused to support its US-based store network. There was no international operational presence.

Street Address:

100 W. Walnut St.

City:

Watseka

State/Province:

IL

Country:

USA

Big R Stores's Global Presence

Various locations across IL, IN, OH, MI, WI, USA

Address: Multiple former retail store locations (e.g., a historical store in Lafayette, IN)

Each store served its specific geographic region, tailoring its product mix and services to the local agricultural, suburban, or rural community's needs. Many of these locations now operate as R.P. Home & Harvest stores.

Buying Intent Signals for Big R Stores

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Big R Stores

As of April 2025, Big R Stores' leadership includes:

Bill Crabtree - Co-Founder (Historical)
Pat Crabtree - Co-Founder (Historical)
Matthew F. Whebbe - Former CEO, Stock+Field (Historical)
Robert L. Plummer - President & CEO, R.P. Lumber Co. (Parent company of R.P. Home & Harvest, successor to many Big R Stores)

Investors of Big R Stores

Big R Stores has been backed by several prominent investors over the years, including:

Historically, Big R Stores operated as a privately-held, family-owned business for many years.
In its later phase as Stock+Field, it remained privately owned before undergoing bankruptcy.
In 2021, key assets of Stock+Field were acquired by R.P. Lumber Co., Inc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As 'Big R Stores' and 'Stock+Field' no longer operate as standalone entities, there have been no executive hires or exits directly attributed to them in the last 12 months. Leadership changes occurred during the 2021 acquisition by R.P. Lumber Co., with management now integrated into R.P. Home & Harvest and its parent company.

Technology (Tech Stack) used by Big R Stores

Discover the tools Big R Stores uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Big R Stores Email Formats and Examples

Historical email formats for Big R Stores or Stock+Field are not publicly documented. For the successor company, R.P. Home & Harvest (part of R.P. Lumber), common corporate email formats likely follow standard business patterns.

[first_initial][last]@rphomeandharvest.com or [first].[last]@rplumber.com (speculative for successor company)

Format

jdoe@rphomeandharvest.com (example for successor)

Example

70%

Success rate

News and media

The PantagraphFebruary 9, 2023

R.P. Home & Harvest opens Bloomington store in former Stock + Field location

R.P. Home & Harvest opened its Bloomington, IL store, one of several former Stock+Field (previously Big R) locations that were acquired and rebranded by R.P. Lumber Co. This continues the transition of the former Big R footprint....more

Farm Equipment MagazineApril 15, 2021

R.P. Lumber Acquires Stock+Field Assets

R.P. Lumber Co., Inc. announced its acquisition of the assets of the bankrupt farm supply retailer Stock+Field, which operated 22 stores across five states, formerly known as Big R Stores. The stores were to be rebranded as R.P. Home & Harvest....more

একাধিক নিউজ আউটলেটJanuary 11, 2021

Stock+Field (Formerly Big R) Files for Bankruptcy, Closing All Stores

Stock+Field, the retail chain formerly known as Big R Stores, filed for Chapter 11 bankruptcy protection and announced plans to liquidate assets and close all its stores. This marked a significant turning point for the long-standing retailer before its assets were partially acquired....more

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