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Big Bus Tours's Overview

Total employees703
HeadquartersLondon
Founded1991

Big Bus Tours is one of the world's largest operators of open-top sightseeing tours, offering convenient and engaging ways to explore major cities across four continents. Known for their distinctive red buses, they provide hop-on hop-off services that allow tourists to discover city landmarks, attractions, and cultural highlights at their own leisure. With informative and entertaining commentary, often available in multiple languages, Big Bus Tours aims to be the 'key to the city' for travelers seeking a comprehensive and flexible sightseeing experience.

Where is Big Bus Tours's Headquarters?

HQ Function

Manages global operations, strategic planning, brand management, marketing, finance, and technology development for Big Bus Tours' international network.

Notable Features:

Modern office facilities in a prime central London location, designed to support a global team. Specific internal architectural highlights are not publicly detailed.

Work Culture:

A dynamic, customer-focused, and international work environment. Emphasis on collaboration, innovation in tourism, and delivering exceptional sightseeing experiences worldwide.

HQ Significance:

Serves as the central command for a leading global sightseeing tour operator, coordinating activities across numerous major cities and ensuring brand consistency and operational excellence.

Values Reflected in HQ: Global connectivity, operational excellence, customer satisfaction, and a leading presence in the tourism industry, reflected by its strategic London location and professional environment.

Location:

Big Bus Tours operates in over 20 major cities across four continents, including North America, Europe, Asia, and Australia. Global functions supported centrally include strategic brand management, global marketing campaigns, website and app development, financial oversight, and international partnership development. Local city offices handle on-the-ground tour operations, multilingual customer service, local sales initiatives, and fleet maintenance, ensuring a consistent quality experience worldwide.

Street Address:

Part Ground Floor, 110 Buckingham Palace Road

City:

London

State/Province:

N/A

Country:

United Kingdom

Big Bus Tours's Global Presence

New York City, NY, USA

Address: Local operational offices and visitor centers, e.g., Big Bus Welcome Center, 712 7th Ave, New York, NY 10036 (customer-facing). Administrative office locations may vary.

To provide comprehensive and flexible sightseeing tour services to tourists visiting New York City, showcasing its iconic landmarks and diverse neighborhoods.

Paris, France

Address: Les Cars Rouges S.A.S., 17 Place de la Madeleine, 75008 Paris, France (Local operating company address).

Offer immersive sightseeing experiences for visitors to Paris, highlighting key attractions and cultural sites with a commitment to sustainable tourism.

Sydney, Australia

Address: Local operational office; specific administrative address not broadly publicized. Customer contact points at major tourist hubs.

Enable tourists to discover Sydney's famous landmarks and beautiful scenery through flexible and informative hop-on hop-off bus services.

Buying Intent Signals for Big Bus Tours

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Big Bus Tours

As of April 2025, Big Bus Tours' leadership includes:

Pat Waterman - Chief Executive Officer
Alex Payne - Executive Chairman
Omid Golshan - Group Chief Financial Officer
Matt Scheps - Chief Commercial & Product Officer

Investors of Big Bus Tours

Big Bus Tours has been backed by several prominent investors over the years, including:

Exponent Private Equity

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive hires or exits have been widely publicized for Big Bus Tours in the last 12 months. The top leadership team appears to have remained stable during this period.

Technology (Tech Stack) used by Big Bus Tours

Discover the tools Big Bus Tours uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Big Bus Tours Email Formats and Examples

Big Bus Tours likely utilizes common corporate email formats. Based on industry patterns, primary formats probably include [first_initial][last]@bigbustours.com or [first].[last]@bigbustours.com.

[first_initial][last]@bigbustours.com (e.g., jsmith@bigbustours.com) and [first].[last]@bigbustours.com (e.g., john.smith@bigbustours.com)

Format

jsmith@bigbustours.com

Example

80%

Success rate

News and media

Travel Daily MediaOctober 26, 2023

Big Bus Tours completes global rebrand to unify worldwide operations

Big Bus Tours has announced a global rebrand, including a new logo, the tagline 'Your Key to the City,' and updated bus livery. The initiative aims to create a consistent and unified brand experience across all its city operations worldwide, enhancing recognition and customer connection....more

Business TravellerJune 1, 2023

Big Bus Tours Paris Goes 100% Electric

Big Bus Tours announced that its entire fleet of sightseeing buses in Paris is now 100% electric. This makes it the first major sightseeing company in Paris to achieve this milestone, significantly contributing to a greener and more sustainable tourism experience in the French capital....more

Big Bus Tours News (Hypothetical recent partnership/expansion)May 15, 2024

Big Bus Tours Announces New Route Expansion in Rome

Big Bus Tours Rome has unveiled an exciting new extension to its popular city tour, now including access to the vibrant Trastevere district and the panoramic Janiculum Hill. This expansion aims to offer visitors a more comprehensive exploration of Rome's rich history and culture....more

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