Biedronka
Biedronka's Overview
Biedronka is Poland's largest and most popular discount supermarket chain, owned by the Portuguese company Jerónimo Martins. With over 3,500 stores strategically located across Poland, Biedronka offers a wide assortment of food products, including many Polish specialties, fresh produce, household items, and seasonal goods, all at competitive 'everyday low prices'. The brand is renowned for its strong private-label portfolio, continuous promotions, and its significant impact on the Polish retail landscape. Biedronka focuses on providing value and convenience to millions of Polish consumers daily, adapting its offerings to meet local tastes and preferences.
Where is Biedronka's Headquarters?
HQ Function
Manages all strategic and operational aspects of Biedronka in Poland, including procurement, logistics and supply chain, marketing and commercial strategy, finance, human resources, quality assurance, and store operations management.
Notable Features:
A modern, expansive office complex designed to support a large-scale retail operation. Likely includes advanced IT infrastructure, extensive meeting and training facilities, and possibly areas for product quality control or mock store setups.
Work Culture:
A dynamic, fast-paced, and cost-conscious environment, characteristic of a leading discount retailer. Strong emphasis on efficiency, achieving sales targets, collaboration, and adapting to the highly competitive Polish grocery market. Offers opportunities for professional development within a large national organization.
HQ Significance:
As the central command for Poland's largest retail network, the Kostrzyn headquarters is pivotal to Biedronka's market leadership and operational excellence. Decisions made here directly impact millions of daily shoppers, over 80,000 employees, and a vast network of local and international suppliers. It's a key institution in the Polish food retail sector and national economy.
Values Reflected in HQ: The headquarters' operations and design likely reflect Biedronka's core values: efficiency, customer focus (by ensuring product availability and quality), value for money, national reach, and continuous improvement.
Location:
Biedronka's operations are exclusively concentrated in Poland, where it stands as the undisputed leader in the food retail market. While Biedronka as a brand does not operate stores internationally, its parent company, Jerónimo Martins, is a multinational group with significant retail operations in Portugal (Pingo Doce supermarkets, Recheio cash & carry) and Colombia (Ara food retail), in addition to Poland (Biedronka and Hebe health & beauty stores). Biedronka benefits from the global expertise, sourcing capabilities, financial strength, and strategic oversight of the Jerónimo Martins Group.
Street Address:
ul. Żniwna 5
City:
Kostrzyn
State/Province:
Wielkopolskie (Greater Poland Voivodeship)
Country:
Poland
Biedronka's Global Presence
Wojnicz, Lesser Poland Voivodeship/Poland
Address: ul. Warszawska 125, 32-830 Wojnicz (Example of a Distribution Center)
Ensures efficient and timely product flow to Biedronka outlets in Southern Poland, supporting daily operations, maintaining optimal stock levels, and guaranteeing product freshness for customers in the Lesser Poland region.
Gdańsk (Straszyn), Pomeranian Voivodeship/Poland
Address: ul. Logistyczna 4, 83-010 Straszyn (Example of a Distribution Center)
To serve as a primary logistical node for the Pomeranian region and surrounding areas, ensuring consistent product availability, supporting promotional campaigns, and optimizing the supply chain for Biedronka stores in the north.
Nationwide, Poland
Address: Multiple locations (over 17 distribution centers across Poland)
Each distribution center serves a specific geographic region, ensuring that all ~3,500+ Biedronka stores nationwide are consistently stocked with fresh products and other goods, optimizing logistics and product availability for customers in all voivodeships.
Buying Intent Signals for Biedronka
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Executive Team of Biedronka
As of April 2025, Biedronka' leadership includes:
Investors of Biedronka
Biedronka has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Major executive changes at the top leadership level of Biedronka (Jeronimo Martins Polska S.A.) are typically announced by the parent company, Jerónimo Martins. Based on publicly available information from the last 12 months, the core management board of Jeronimo Martins Polska S.A. overseeing Biedronka has maintained stability, with no widely publicized new hires or departures at the Managing Director or main Board Member level. Internal promotions or changes at director levels below the main board are not always publicly disclosed.
Technology (Tech Stack) used by Biedronka
Discover the tools Biedronka uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Biedronka Email Formats and Examples
Biedronka is operated by Jeronimo Martins Polska S.A. Corporate email addresses likely follow standard patterns used by large organizations, often combining the employee's name with the company domain. The primary domain for Biedronka-related corporate communications would likely be associated with Jeronimo Martins Polska or Biedronka itself.
Common formats include [first_name].[last_name]@jeronimomartins.pl or [first_name].[last_name]@biedronka.pl. Variations like [finitial][lastname]@... might also exist.
Format
anna.kowalska@jeronimomartins.pl (example)
Example
70%
Success rate
News and media
dlahandlu.pl • February 29, 2024
Biedronka reports record results; Jeronimo Martins Polska outlines plans for 2024
Biedronka achieved record sales of 21.5 billion euros in 2023, a 18.2% increase year-on-year in euro terms (24.5% in zloty). Owner Jeronimo Martins Polska announced plans for further investments in store modernization, expansion with 130-150 new stores, and strengthening its private label offerings and loyalty programs....more
wiadomoscihandlowe.pl • May 15, 2024
Biedronka expands cooperation with Polish suppliers, focusing on local products
Biedronka highlighted its commitment to Polish suppliers, stating that over 90% of products in its fixed assortment are sourced from Poland. The company emphasized its long-term partnerships with local producers and farmers, contributing to the Polish economy and ensuring a wide range of domestic products for its customers....more
portspozywczy.pl • April 25, 2024
Biedronka introduces new mobile solutions and enhances its app for customers
Biedronka is updating its mobile application, 'Moja Biedronka,' with new functionalities aimed at improving the shopping experience. These include personalized offers through 'Shakeomat', improved shopping list features, and easier access to promotional leaflets, reinforcing its digital engagement with customers....more
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