Bidstack
What Does Bidstack Do?
Bidstack Group PLC is an award-winning in-game advertising and video game monetisation platform. Its technology enables game developers to monetize their titles with native, brand-safe, and immersive advertising experiences, while offering brands unique access to the highly engaged global gaming audience. Bidstack's solutions are designed to be non-intrusive, respecting gameplay and enhancing realism. The company has historically focused on connecting brands with AAA game publishers and independent developers alike. In early 2024, Bidstack was acquired by Azerion Group N.V., integrating its technology and market access into Azerion's broader digital entertainment and media platform.
Where Is Bidstack's Headquarters?
HQ Function
Serves as the central hub for global operations, strategic planning, technology development leadership, and corporate functions. Post-acquisition by Azerion, its role may evolve within the larger group structure.
Notable Features:
Located in Shoreditch, a vibrant tech and creative hub in London. The office space is typically modern and designed to foster collaboration.
Work Culture:
Historically, Bidstack fostered an innovative, fast-paced, and collaborative work environment, typical of a tech scale-up in the gaming and advertising industry. Emphasis on passion for gaming and cutting-edge ad-tech.
HQ Significance:
The London HQ was pivotal for Bidstack's growth, establishing its presence in a key global financial and technology center, and facilitating access to European markets and talent.
Values Reflected in HQ: Innovation, ambition, and a focus on the future of digital advertising and gaming experiences.
Location:
Prior to its acquisition by Azerion, Bidstack established a global presence with its headquarters in London and key offices/teams in North America (New York) and Europe (Riga, Latvia) to support sales, publisher relations, technology development, and operations. This network allowed them to serve brands and game developers worldwide. As part of Azerion, its global reach is now integrated within Azerion's extensive international network.
Street Address:
80-82 Leonard Street
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Bidstack Operate Around the World?
New York, NY, USA
Address: Specific street address not publicly listed for all regional offices; often co-working or sales-focused hubs.
To expand Bidstack's footprint and drive revenue growth in the Americas, engaging with brands and game publishers in the region.
Riga, Latvia
Address: Specific street address not publicly listed; likely a technology or operational hub.
Contributes to the global development and maintenance of Bidstack's ad tech platform, ensuring scalability and innovation.
Buying Intent Signals for Bidstack
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Bidstack? Meet the Executive Team
As of April 2025, Bidstack' leadership includes:
Who's Investing in Bidstack?
Bidstack has been backed by several prominent investors over the years, including:
What Leadership Changes Has Bidstack Seen Recently?
Bidstack experienced significant leadership changes over the past year, including the founder CEO stepping down, an interim CEO appointment, and adjustments leading up to its acquisition by Azerion. The current executive structure is now integrated within Azerion.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byBidstack?
Discover the tools Bidstack uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bidstack Email Formats and Examples
Bidstack likely utilizes standard professional email formats. The most common formats are typically [first].[last]@bidstack.com or [first_initial][last]@bidstack.com. Post-acquisition by Azerion, communication might also involve Azerion.com email addresses for integrated personnel.
[first].[last]@bidstack.com or [f][last]@bidstack.com
Format
john.doe@bidstack.com or jdoe@bidstack.com
Example
75%
Success rate
What's the Latest News About Bidstack?
Azerion • February 28, 2024
Azerion completes acquisition of Bidstack
Azerion Group N.V. announced the completion of its acquisition of Bidstack Group PLC. This strategic move is set to enhance Azerion's in-game advertising capabilities and expand its offering to game developers and advertisers....more
GamesIndustry.biz • October 26, 2023
Bidstack CEO James Draper steps down
James Draper resigned as CEO of Bidstack, with CFO Lisa Hau appointed as interim CEO. Draper would continue to support the company as a non-executive director during its strategic review process....more
Reuters • November 27, 2023
Azerion Group to make takeover offer for UK's Bidstack
Dutch digital entertainment and media platform Azerion Group announced its intention to make a cash offer to acquire Bidstack Group PLC, valuing the in-game advertising firm at approximately £6.5 million....more
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