BidShake
BidShake's Overview
Bidshake is a technology company specializing in AI-powered solutions for mobile user acquisition (UA) and ad monetization. Their platform automates and optimizes advertising campaigns for mobile app developers and marketers, enabling them to manage budgets, bids, and creatives across multiple ad networks efficiently. Bidshake aims to maximize return on ad spend (ROAS) and streamline complex marketing workflows through predictive analytics and automation. The company was acquired by ironSource in 2021, which subsequently merged with Unity Technologies in 2022, integrating Bidshake's capabilities into Unity's broader suite of tools for game and app creators.
Where is BidShake's Headquarters?
HQ Function
Serves as the core hub for research and development, product innovation, strategic decision-making, and central operations for the Bidshake platform.
Notable Features:
Located within a modern business district, the office likely features contemporary design, open collaboration spaces, and advanced technological infrastructure conducive to a high-tech software development company.
Work Culture:
Characterized by a fast-paced, innovative, and data-driven environment. Emphasis is placed on collaboration, problem-solving, and delivering cutting-edge solutions for the mobile advertising industry. As part of Unity, it shares a broader culture of empowering creators.
HQ Significance:
The Tel Aviv location provides access to a rich talent pool in engineering, data science, and product management, vital for Bidshake's technological advancements in the competitive ad-tech landscape.
Values Reflected in HQ: The headquarters' setup likely reflects values such as innovation, efficiency, technological excellence, and collaboration.
Location:
Bidshake serves a global client base of mobile application developers and publishers. While its core team is based in Tel Aviv, its platform and services are utilized by companies worldwide. Post-acquisition by ironSource and subsequently Unity, its global operational footprint, client support, and market penetration are significantly enhanced through Unity's established international presence and resources, covering North America, Europe, Asia-Pacific, and other key regions.
Street Address:
Aluf Kalman Magen St 3
City:
Tel Aviv-Yafo
State/Province:
Tel Aviv District
Country:
Israel
BidShake's Global Presence
Global (Leveraging Unity's Network)
Address: N/A (Supported via Unity's global offices)
To provide localized support, sales, and partnership opportunities to mobile developers and marketers across key global markets, utilizing the infrastructure of the parent company, Unity.
Buying Intent Signals for BidShake
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BidShake
As of April 2025, BidShake' leadership includes:
Investors of BidShake
BidShake has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition by ironSource and the subsequent merger of ironSource with Unity Technologies, leadership from Bidshake has been integrated into the larger Unity organization. Specific executive movements for the Bidshake unit as a standalone entity are not typically publicized; changes occur within the broader Unity structure. No major distinct Bidshake-specific executive hires or exits have been publicly announced in the last 12 months outside of this integration.
Technology (Tech Stack) used by BidShake
Discover the tools BidShake uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BidShake Email Formats and Examples
Common email formats for Bidshake employees, prior to full integration with Unity, likely followed standard corporate patterns. For current contacts, Unity's email format would apply. A prevalent format for tech companies like Bidshake is [first].[last]@bidshake.com or [first_initial][last]@bidshake.com.
[first].[last]@bidshake.com
Format
john.doe@bidshake.com
Example
70%
Success rate
News and media
Unity Blog • November 7, 2022
Unity Completes Merger with ironSource
Unity announced the completion of its merger with ironSource. This strategic combination brings together Unity's game engine and development tools with ironSource's ad mediation and publishing platform, which includes Bidshake's technology, to create a comprehensive end-to-end platform for game developers and app creators....more
TechCrunch • January 5, 2021
ironSource acquires mobile marketing automation startup Bidshake
ironSource, a leading business platform for app developers, announced its acquisition of Tel Aviv-based Bidshake. Bidshake's platform provides marketing automation for managing and optimizing mobile advertising campaigns, enhancing ironSource’s offering to game and app marketers....more
PocketGamer.biz • June 2, 2020
Bidshake launches new platform to automate user acquisition marketing campaigns
Bidshake officially launched its AI-powered platform designed to help mobile marketers automate and optimize their user acquisition campaigns. The platform aims to simplify cross-channel campaign management and improve ROAS....more
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