HQ Function

The headquarters serves as the central command for Biba's operations, including design and product development, merchandising, marketing strategy, supply chain management, finance, and overall corporate governance for its nationwide and international activities.

Notable Features:

The facility is likely a modern office space equipped to support a dynamic fashion business, fostering creativity and collaboration among its various departments. It may feature design studios and showrooms for Biba's latest collections.

Work Culture:

Biba's HQ work culture is typically characterized as fast-paced, creative, and collaborative, reflecting the nature of the fashion industry. There's a strong emphasis on innovation, customer centricity, and upholding the brand's Indian heritage through its products.

HQ Significance:

The Gurugram headquarters is pivotal for Biba's strategic planning, brand management, and operational excellence, enabling it to maintain its leadership position in the Indian ethnic wear market and drive expansion.

Values Reflected in HQ: The headquarters likely reflects Biba's core values such as quality, customer satisfaction, innovation in design, and a deep appreciation for Indian culture and aesthetics, translated into a functional and inspiring workspace.

Location:

While Biba's primary market is India, the brand has been expanding its international footprint, particularly in countries with a significant Indian diaspora. This includes standalone stores and presence in multi-brand outlets in regions like the Middle East (e.g., UAE) and potentially Southeast Asia. Global functions primarily support international retail operations, localized marketing, and e-commerce fulfillment for overseas customers, aiming to bring contemporary Indian fashion to a global audience.

Street Address:

Plot No. 51, Udyog Vihar, Phase-IV

City:

Gurugram

State/Province:

Haryana

Country:

India