BH Live
BH Live's Overview
BHLive is recognized as a significant brand and platform operating under the umbrella of Better Collective, a leading global sports betting media group. BHLive typically focuses on providing sports betting content, odds comparison, data, and community engagement for users in specific markets. It leverages Better Collective's extensive network, technology, and expertise in the iGaming and sports media industry to deliver valuable insights and experiences to sports fans and bettors. The platform aims to empower users to make more informed betting decisions through comprehensive information and tools.
Where is BH Live's Headquarters?
HQ Function
Serves as the global headquarters for Better Collective, overseeing strategy, product development, marketing, finance, and operations for all its brands, including BHLive. It's the central hub for innovation and international expansion.
Notable Features:
Located in a historic and central part of Copenhagen, the office likely features modern, open-plan designs conducive to collaboration and innovation, reflecting the dynamic nature of the digital media industry.
Work Culture:
Better Collective fosters a performance-driven, entrepreneurial, and international work culture. Emphasis is placed on teamwork, innovation, and employee growth, with a passion for sports and digital media.
HQ Significance:
The Copenhagen HQ is pivotal for coordinating Better Collective's global network of brands and media platforms, driving its M&A strategy, and maintaining its leadership position in the sports betting media landscape.
Values Reflected in HQ: The headquarters' environment likely reflects Better Collective's core values such as transparency, collaboration, innovation, and a drive for results, supporting its mission to empower sports bettors.
Location:
Through its parent company Better Collective, BHLive benefits from a significant global presence. Better Collective operates a portfolio of sports media brands across Europe, North America, South America, and other regions. This global footprint is supported by offices in key markets and a diverse international workforce. Functions supported globally include localized content creation, digital marketing, SEO, product development, data analytics, and commercial partnerships, enabling brands like BHLive to reach and engage sports enthusiasts worldwide.
Street Address:
Toldbodgade 12, 1st floor
City:
Copenhagen K
State/Province:
Country:
Denmark
BH Live's Global Presence
Niš, Serbia
Address: Trg Kralja Aleksandra Ujedinitelja 1, Niš, Serbia
Serves as a key development and operational center for Eastern Europe, leveraging local tech talent to support global product offerings.
London, United Kingdom
Address: Soho Works, 2nd Floor, 18-20 Broadwick St, London, W1F 8HS, UK
Manages and expands Better Collective's presence in the highly competitive UK and European sports betting markets.
New York, NY, USA
Address: 12 East 49th Street, New York, NY 10017, USA
Drives Better Collective's strategy and growth across the United States and Canada, tailoring products for the North American audience.
Stockholm, Sweden
Address: Norrlandsgatan 10, 111 43 Stockholm, Sweden
Supports operations in Nordic markets and serves as a touchpoint for the financial community in Sweden.
Buying Intent Signals for BH Live
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BH Live
As of April 2025, BH Live' leadership includes:
Investors of BH Live
BH Live has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Better Collective has seen strategic additions to its leadership team over the past year to support its growth ambitions, particularly in key markets like North America and in specialized areas such as content and marketing.
New Appointments:
Technology (Tech Stack) used by BH Live
Discover the tools BH Live uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BH Live Email Formats and Examples
Better Collective commonly utilizes standard corporate email formats. The most prevalent patterns are typically [firstinitial][lastname]@bettercollective.com or [firstname].[lastname]@bettercollective.com.
[firstinitial][lastname]@bettercollective.com
Format
jsmith@bettercollective.com
Example
90%
Success rate
News and media
Better Collective • May 15, 2024
Better Collective (parent of BHLive) reports 27% revenue growth in Q1 and upgrades full-year financial targets
Better Collective reported a strong Q1 2024 with revenue reaching 103 mEUR, marking a 27% year-on-year growth. Recurring revenue stood at 55 mEUR, up 39%. EBITDA before special items was 39 mEUR, with a margin of 38%. The company upgraded its 2024 financial targets, now expecting revenue of 400-430 mEUR and EBITDA of 130-145 mEUR....more
Better Collective • April 24, 2024
Better Collective (parent of BHLive) acquires AceOdds.com to further strengthen its position in the UK
Better Collective acquired AceOdds.com, a leading UK sports betting media brand, for 42 mEUR. This strategic acquisition aims to enhance Better Collective's footprint in the significant UK market, leveraging AceOdds' strong brand and loyal user base. The deal includes an upfront cash payment and is expected to be earnings accretive from day one....more
Better Collective • February 21, 2024
Better Collective (parent of BHLive) reports record-breaking Q4 and full-year results for 2023
Better Collective announced record financial performance for Q4 and the full year 2023. Q4 revenue grew 21% to 94 mEUR, while full-year revenue reached 327 mEUR, up 21%. The company highlighted strong performance in North America and successful M&A activities as key drivers....more
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