BforBank
BforBank's Overview
BforBank is a French online bank, launched in 2009 and a subsidiary of the Crédit Agricole group. It initially focused on savings products, online brokerage, and financial advice. Over the years, BforBank expanded its offerings to include current accounts, payment cards, consumer loans, and mortgage brokerage. In September 2023, BforBank underwent a significant relaunch with a new brand identity, a revamped mobile application, and a simplified, more accessible banking offer aimed at empowering users to manage their finances autonomously with competitive rates.
Where is BforBank's Headquarters?
HQ Function
Serves as the central operational hub for all BforBank activities, including IT development, customer service management, marketing, finance, and strategic planning for the online bank.
Notable Features:
Located within the Tour Franklin, a prominent skyscraper in La Défense. The area is known for its modern architecture and concentration of major corporations.
Work Culture:
As an online bank and a fintech player within a large banking group, BforBank likely fosters a dynamic, innovative, and tech-driven work culture. It would emphasize customer-centricity, agility, and collaboration, blending a digital-first mindset with the stability of its parent company.
HQ Significance:
The La Défense location places BforBank at the heart of France's financial and business activity, facilitating access to talent and partnerships. It centralizes all core functions, enabling efficient operations for its digital banking services.
Values Reflected in HQ: The headquarters' location and setup reflect professionalism, modernity, technological advancement, and a strategic position within the financial industry.
Location:
BforBank primarily operates and serves customers within France. As an online bank, its services are accessible digitally throughout the country. Its physical presence is centralized at its headquarters in La Défense, Paris. It does not have international branches for retail customers.
Street Address:
Tour Franklin, 100-101 Terrasse Boieldieu
City:
Puteaux (La Défense)
State/Province:
Île-de-France
Country:
France
BforBank's Global Presence
Buying Intent Signals for BforBank
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BforBank
As of April 2025, BforBank' leadership includes:
Investors of BforBank
BforBank has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
BforBank experienced a key leadership change in the past year with the appointment of Pascal Luigi as CEO, succeeding Muriel Klinkert. This transition aligns with BforBank's strategic relaunch and new market positioning.
Departures
New Appointments:
Technology (Tech Stack) used by BforBank
Discover the tools BforBank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BforBank Email Formats and Examples
BforBank likely uses common corporate email formats. The most probable patterns are [first_initial][last_name]@bforbank.com or [first_name].[last_name]@bforbank.com. These formats are standard in many French companies.
[first_initial][last_name]@bforbank.com or [first_name].[last_name]@bforbank.com
Format
pluigi@bforbank.com
Example
80%
Success rate
News and media
Les Echos • September 18, 2023
BforBank news title: BforBank, Crédit Agricole's online bank, gets a makeover
BforBank announced a complete overhaul of its offering, with a new brand, a new app, and a simplified, competitively priced range of services. The aim is to attract one million customers by 2026 and achieve profitability....more
L'Agefi • May 25, 2023
BforBank news title: Pascal Luigi to take over as CEO of BforBank
Pascal Luigi was appointed CEO of BforBank, effective May 2023. He succeeded Muriel Klinkert and is tasked with leading the online bank's new strategic plan focused on growth and innovation....more
Mind Fintech • October 5, 2023
BforBank news title: How BforBank aims to win over young, autonomous working individuals with its new offer
Following its relaunch, BforBank details its strategy to target a younger demographic of active professionals who prefer managing their finances independently, offering them a user-friendly mobile experience and transparent pricing....more
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