BFGoodrich Tires is an American tire company with a rich history dating back to 1870. Originally part of the B.F. Goodrich Company, the tire brand was acquired by Michelin in 1990. BFGoodrich is renowned for its high-performance tires, particularly for off-road, motorsports, and passenger vehicles. The brand emphasizes toughness, durability, and driving pleasure, catering to enthusiasts who demand control and capability from their tires in various conditions. They have a strong legacy in innovation, including being the first American company to produce radial tires.
Serves as the central hub for Michelin's North American operations, including strategy, marketing, sales, R&D, and administrative functions for brands like BFGoodrich.
The Michelin North America campus in Greenville is a modern corporate facility designed to foster collaboration and innovation. It includes office buildings and often hosts employee and community events.
The work culture, influenced by Michelin, emphasizes respect for people, customer passion, quality, and innovation. It's a performance-driven environment with a focus on sustainable mobility and employee development.
Greenville is a significant automotive and manufacturing hub in the Southeastern USA. Locating the North American HQ here allows Michelin (and by extension, BFGoodrich) to be close to many automotive partners and a skilled workforce.
As a brand of Michelin, BFGoodrich benefits from Michelin's extensive global footprint. BFGoodrich tires are manufactured in Michelin plants across North America and other regions, and are sold through a worldwide distribution network spanning numerous countries. This global presence supports marketing, sales, and customer service operations internationally, ensuring enthusiasts around the world have access to BFGoodrich products.
One Parkway South
Greenville
South Carolina
USA
Address: N/A (Historical Site / Michelin R&D presence)
Focus on research and development, leveraging the historical rubber industry expertise of the region.
Address: 12500 US Hwy 24 E, Woodburn, IN 46797 (Michelin Plant)
Key manufacturing hub for North America, supporting BFGoodrich's product availability and distribution.
Address: 4500 Michelin Dr, Tuscaloosa, AL 35405 (Michelin Plant)
Critical production site contributing to the supply chain for BFGoodrich tires across various segments.
Address: 1 Michelin Road, Ardmore, OK 73401 (Michelin Plant)
Supports production capacity for the BFGoodrich brand, serving customers throughout North America.
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As of April 2025, BF Goodrich' leadership includes:
BF Goodrich has been backed by several prominent investors over the years, including:
Specific executive changes directly tied to the BFGoodrich brand leadership are often internal shifts within Michelin and may not be widely publicized unless impacting top-tier Michelin North America roles. Any major changes would typically be announced by Michelin North America.
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As BFGoodrich is a brand of Michelin, employees typically use Michelin's corporate email domain. Common formats at large corporations like Michelin often involve combinations of first name, last name, and initials.
Common Michelin formats: [first].[last]@michelin.com or [first_initial][last_name]@michelin.com
Format
jane.doe@michelin.com
Example
75%
Success rate
BFGoodrichTires.com News • October 26, 2023
BFGoodrich Tires announced the launch of the Mud-Terrain T/A KM3 EVO, their most capable street-legal off-road tire yet. This new tire is designed for extreme off-road enthusiasts, offering enhanced rock traction, mud performance, and sidewall durability....more
Tire Review • May 15, 2024
Michelin, along with its brand BFGoodrich, was recognized by General Motors as a 2023 Supplier of the Year. This award highlights their commitment to quality, innovation, and performance in supplying tires for GM vehicles....more
Modern Tire Dealer • February 1, 2024
BFGoodrich Tires has introduced the new Advantage Control tire, designed for passenger cars, CUVs, and minivans. This all-season tire aims to provide confident handling and a quiet, comfortable ride, backed by a 75,000-mile warranty....more
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