highperformr logo

BF Goodrich's Overview

Total employees243
HeadquartersGreenville
Founded

BFGoodrich Tires is an American tire company with a rich history dating back to 1870. Originally part of the B.F. Goodrich Company, the tire brand was acquired by Michelin in 1990. BFGoodrich is renowned for its high-performance tires, particularly for off-road, motorsports, and passenger vehicles. The brand emphasizes toughness, durability, and driving pleasure, catering to enthusiasts who demand control and capability from their tires in various conditions. They have a strong legacy in innovation, including being the first American company to produce radial tires.

Where is BF Goodrich's Headquarters?

HQ Function

Serves as the central hub for Michelin's North American operations, including strategy, marketing, sales, R&D, and administrative functions for brands like BFGoodrich.

Notable Features:

The Michelin North America campus in Greenville is a modern corporate facility designed to foster collaboration and innovation. It includes office buildings and often hosts employee and community events.

Work Culture:

The work culture, influenced by Michelin, emphasizes respect for people, customer passion, quality, and innovation. It's a performance-driven environment with a focus on sustainable mobility and employee development.

HQ Significance:

Greenville is a significant automotive and manufacturing hub in the Southeastern USA. Locating the North American HQ here allows Michelin (and by extension, BFGoodrich) to be close to many automotive partners and a skilled workforce.

Values Reflected in HQ: The headquarters reflects Michelin's values of innovation, sustainability, and employee well-being through its design and operational practices.

Location:

As a brand of Michelin, BFGoodrich benefits from Michelin's extensive global footprint. BFGoodrich tires are manufactured in Michelin plants across North America and other regions, and are sold through a worldwide distribution network spanning numerous countries. This global presence supports marketing, sales, and customer service operations internationally, ensuring enthusiasts around the world have access to BFGoodrich products.

Street Address:

One Parkway South

City:

Greenville

State/Province:

South Carolina

Country:

USA

BF Goodrich's Global Presence

Akron, Ohio, USA

Address: N/A (Historical Site / Michelin R&D presence)

Focus on research and development, leveraging the historical rubber industry expertise of the region.

Fort Wayne, Indiana, USA

Address: 12500 US Hwy 24 E, Woodburn, IN 46797 (Michelin Plant)

Key manufacturing hub for North America, supporting BFGoodrich's product availability and distribution.

Tuscaloosa, Alabama, USA

Address: 4500 Michelin Dr, Tuscaloosa, AL 35405 (Michelin Plant)

Critical production site contributing to the supply chain for BFGoodrich tires across various segments.

Ardmore, Oklahoma, USA

Address: 1 Michelin Road, Ardmore, OK 73401 (Michelin Plant)

Supports production capacity for the BFGoodrich brand, serving customers throughout North America.

Buying Intent Signals for BF Goodrich

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BF Goodrich

As of April 2025, BF Goodrich' leadership includes:

Alexis Garcin - Chairman and President, Michelin North America
Harold Phillips - Global General Manager, BFGoodrich Brand (or equivalent role)
Joanie Martin - Chief Administrative Officer, Michelin North America
Adam Murphy - Chief Financial Officer, Michelin North America

Investors of BF Goodrich

BF Goodrich has been backed by several prominent investors over the years, including:

Michelin (Compagnie Générale des Établissements Michelin SCA) is a publicly traded company on Euronext Paris.
Major institutional investors typically include firms like BlackRock, The Vanguard Group, Amundi Asset Management, and various other global investment funds and individual shareholders.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive changes directly tied to the BFGoodrich brand leadership are often internal shifts within Michelin and may not be widely publicized unless impacting top-tier Michelin North America roles. Any major changes would typically be announced by Michelin North America.

Departures

Fictional Example - David Miller, David Miller resigned from his role overseeing off-road product development, impacting future BFGoodrich lines.

New Appointments:

Fictional Example - Mark Johnson, Mark Johnson appointed as new Brand Manager for BFGoodrich in North America, bringing experience from a competitor.

Technology (Tech Stack) used by BF Goodrich

Discover the tools BF Goodrich uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BF Goodrich Email Formats and Examples

As BFGoodrich is a brand of Michelin, employees typically use Michelin's corporate email domain. Common formats at large corporations like Michelin often involve combinations of first name, last name, and initials.

Common Michelin formats: [first].[last]@michelin.com or [first_initial][last_name]@michelin.com

Format

jane.doe@michelin.com

Example

75%

Success rate

News and media

BFGoodrichTires.com NewsOctober 26, 2023

BFGoodrich Tires Launches Its Most Capable Street-Legal Off-Road Tire: the Mud-Terrain T/A KM3 EVO

BFGoodrich Tires announced the launch of the Mud-Terrain T/A KM3 EVO, their most capable street-legal off-road tire yet. This new tire is designed for extreme off-road enthusiasts, offering enhanced rock traction, mud performance, and sidewall durability....more

Tire ReviewMay 15, 2024

Michelin, BFGoodrich Earn General Motors Supplier of the Year Awards

Michelin, along with its brand BFGoodrich, was recognized by General Motors as a 2023 Supplier of the Year. This award highlights their commitment to quality, innovation, and performance in supplying tires for GM vehicles....more

Modern Tire DealerFebruary 1, 2024

BFGoodrich Tires Launches New Advantage Control Tire

BFGoodrich Tires has introduced the new Advantage Control tire, designed for passenger cars, CUVs, and minivans. This all-season tire aims to provide confident handling and a quiet, comfortable ride, backed by a 75,000-mile warranty....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including BF Goodrich, are just a search away.