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Beyond Yoga's Overview

Total employees263
HeadquartersLos Angeles (Culver City vicinity)
Founded2005

Beyond Yoga is a body-positive, size-inclusive, and luxuriously soft activewear and athleisure brand. Founded in 2005 and acquired by Levi Strauss & Co. in 2021, the company is known for its buttery-soft fabrics, comfortable designs, and commitment to quality. Beyond Yoga aims to empower people to feel good in their own skin, offering a range of apparel from leggings and sports bras to loungewear, designed for workouts and everyday life. The brand emphasizes inclusivity in its marketing and product sizing, catering to a diverse range of body types. While originally known for significant US-based manufacturing, they now operate under the global supply chain of Levi Strauss & Co., maintaining a focus on high-quality materials and ethical production standards.

Where is Beyond Yoga's Headquarters?

HQ Function

Serves as the central hub for Beyond Yoga's brand management, design, product development, marketing, and administrative operations.

Notable Features:

The office environment is designed to reflect the brand's ethos, likely featuring collaborative workspaces, natural light, and elements that promote wellness and creativity, typical of modern California lifestyle companies.

Work Culture:

The work culture at Beyond Yoga is reported to be inclusive, collaborative, and fast-paced, reflecting its roots as a founder-led company now integrated into a larger corporation. There's an emphasis on brand passion, customer focus, and body positivity.

HQ Significance:

The Southern California location is significant for its proximity to fashion and wellness trends, a strong talent pool, and the lifestyle that inspires the brand's aesthetic and ethos.

Values Reflected in HQ: The headquarters and its operations aim to reflect core values such as inclusivity, comfort, quality, and a mindful approach to business and apparel design.

Location:

Beyond Yoga's products are available to a global audience primarily through its e-commerce platform and select international retail partnerships. As part of Levi Strauss & Co., the brand leverages a global supply chain, distribution network, and logistics capabilities to reach customers worldwide, while its core brand and design operations remain centralized in California.

Street Address:

5440 W Centinela Ave (This is a commonly associated address; specific corporate office details post-acquisition might be integrated with Levi Strauss & Co. West Coast operations)

City:

Los Angeles (Culver City vicinity)

State/Province:

CA

Country:

USA

Beyond Yoga's Global Presence

Buying Intent Signals for Beyond Yoga

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Beyond Yoga

As of April 2025, Beyond Yoga' leadership includes:

Michelle Wahler - Co-Founder & CEO, Beyond Yoga / Head of Beyond Yoga at Levi Strauss & Co.
Jodi Guber Brufsky - Co-Founder & Chief Creative Officer

Investors of Beyond Yoga

Beyond Yoga has been backed by several prominent investors over the years, including:

Levi Strauss & Co. (Acquirer)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a brand within Levi Strauss & Co., executive changes specific to Beyond Yoga are not always publicly announced unless they involve top leadership. Currently, the co-founders continue to lead the brand. No major public announcements regarding Beyond Yoga-specific executive hires or exits have been identified in the past 12 months.

Technology (Tech Stack) used by Beyond Yoga

Discover the tools Beyond Yoga uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Beyond Yoga Email Formats and Examples

Beyond Yoga, as part of Levi Strauss & Co., may follow corporate email patterns or utilize formats common for standalone brands. Common professional email formats include first initial followed by last name, or first name separated from last name by a dot.

[first_initial][last]@beyondyoga.com (e.g., jdoe@beyondyoga.com) or [first].[last]@beyondyoga.com (e.g., jane.doe@beyondyoga.com)

Format

mwahler@beyondyoga.com

Example

75%

Success rate

News and media

Levi Strauss & Co. IRJanuary 25, 2024

Beyond Yoga Performance Mentioned in Levi Strauss & Co. Q4 and Full-Year 2023 Results

Levi Strauss & Co. reported its financial results, noting that Beyond Yoga delivered net revenue growth in Q4 and for the full year 2023, highlighting its continued expansion and positive contribution to the company's portfolio, particularly in the direct-to-consumer channel....more

ForbesDecember 7, 2023

Beyond Yoga’s CEO On Creating A Brand That Resonates

An interview with Michelle Wahler, CEO of Beyond Yoga, discussing the brand's journey, its commitment to inclusivity and body positivity, and how it has maintained its core values and customer connection after being acquired by Levi Strauss & Co. She elaborates on the strategies for growth and maintaining brand authenticity....more

Levi Strauss & Co. News ReleaseAugust 2021

Levi Strauss & Co. To Acquire Beyond Yoga

Levi Strauss & Co. announced its agreement to acquire Beyond Yoga, a fast-growing, premium athletic and lifestyle apparel brand. The acquisition was intended to enhance LS&Co.'s presence in the activewear category and diversify its portfolio. Beyond Yoga was expected to operate as a standalone division within LS&Co....more

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