HQ Function

The headquarters served as the central hub for all company operations, including merchandising, buying, marketing, technology development, customer service, and logistics management for its North American e-commerce activities.

Notable Features:

The facility likely included extensive office space for its diverse teams and potentially a warehouse component for inventory management and order fulfillment, typical for an e-commerce retailer of its scale at the time. It was located in an industrial park suitable for such operations.

Work Culture:

As a fast-growing e-commerce startup, the work culture at Beyond the Rack was likely dynamic, fast-paced, and entrepreneurial, with a strong focus on innovation, customer acquisition, and managing rapid sales cycles.

HQ Significance:

Being located in Montreal allowed Beyond the Rack to tap into a bilingual talent pool, benefit from Quebec's support for technology and creative industries, and establish a strong Canadian brand identity before expanding its reach.

Values Reflected in HQ: The headquarters would have aimed to reflect values such as agility, customer-focus, efficiency in operations, and a passion for fashion and deals, core to its business model.

Location:

While headquartered in Canada, Beyond the Rack primarily served customers in Canada and the United States. Its global presence was mainly through its e-commerce platform accessible to these markets and its sourcing of international designer brands. It did not operate a widespread network of physical international offices beyond its core North American operations.

Street Address:

90 Rue Morgan (Morgan Boulevard)

City:

Baie-D'Urfé (Montreal area)

State/Province:

Quebec

Country:

Canada