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BetterUp's Overview

Total employees2781
HeadquartersSan Francisco
Founded2013

BetterUp is a global leader in mobile-based professional coaching, counseling, and mentorship. The company's human transformation platform combines behavioral science, AI technology, and human interaction to foster personal and professional growth, helping individuals and organizations thrive. BetterUp aims to unlock greater potential, purpose, and passion in individuals, leading to improved performance, well-being, and leadership capabilities within enterprises worldwide.

Where is BetterUp's Headquarters?

HQ Function

Serves as the primary center for global operations, strategic leadership, product development, engineering, and corporate functions.

Notable Features:

Modern office design with collaborative workspaces, focus areas, and amenities promoting employee well-being, reflecting the company's mission. Features advanced technology infrastructure to support its global platform.

Work Culture:

Innovative, mission-driven, and supportive, with a strong emphasis on personal and professional growth, learning, and mental fitness, mirroring the services it provides. Encourages collaboration and a 'whole person' approach.

HQ Significance:

Strategically located in a major tech hub, enabling access to top talent, fostering innovation, and positioning BetterUp at the forefront of the coaching and HR technology industries. It's the nerve center for the company's global vision.

Values Reflected in HQ: The headquarters' environment is designed to reflect BetterUp's core values such as 'Be Better,' 'Embrace Challenge,' and 'Act with Empathy,' fostering an atmosphere of continuous improvement, resilience, and human connection.

Location:

BetterUp supports a global clientele with coaching, mental health, and professional development services available in numerous countries and languages. Its operations span North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific), with dedicated teams and a vast network of certified coaches worldwide. This global infrastructure ensures localized support, culturally relevant content, and scalable solutions for multinational organizations.

Street Address:

1200 Folsom Street

City:

San Francisco

State/Province:

California

Country:

USA

BetterUp's Global Presence

Austin, Texas, USA

Address: 11501 Domain Dr, Austin, TX 78758, USA

Supports company growth, talent acquisition in a key US tech market, and serves as a central point for clients across North America.

London, United Kingdom

Address: Central London (Specific street address varies/not publicly pinpointed for general inquiries)

Drives expansion and service delivery across the EMEA region, catering to a diverse international client base and localizing BetterUp's offerings.

Munich, Germany

Address: Central Munich (Specific street address varies/not publicly pinpointed for general inquiries)

Strengthens BetterUp's presence in key European economies, providing dedicated support and expertise for regional clients.

Amsterdam, Netherlands

Address: Central Amsterdam (Specific street address varies/not publicly pinpointed for general inquiries)

Facilitates BetterUp's growth in continental Europe, leveraging Amsterdam's international business environment and talent pool.

Sydney, Australia

Address: Central Sydney (Specific street address varies/not publicly pinpointed for general inquiries)

Extends BetterUp's reach and impact in the APAC market, providing localized support and coaching services to clients in this fast-growing region.

Buying Intent Signals for BetterUp

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BetterUp

As of April 2025, BetterUp' leadership includes:

Alexi Robichaux - Co-Founder & CEO
Eduardo Medina - Co-Founder
Prince Harry, The Duke of Sussex - Chief Impact Officer
Eddie Vivas - Chief Product Officer
Omar G. Qudrat - Chief Legal and Administrative Officer
Derik Lin - SVP, Global Head of Sales

Investors of BetterUp

BetterUp has been backed by several prominent investors over the years, including:

ICONIQ Growth
Lightspeed Venture Partners
Threshold Ventures
Salesforce Ventures
Mubadala Capital
Wellington Management
Plus Capital
SV Angel
Sapphire Ventures

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

In the past year (mid-2023 to mid-2024), BetterUp has actively evolved its leadership team, notably strengthening its C-suite with key appointments in Product and Legal, while also navigating transitions for its former CFO and another senior product leadership role. This indicates a dynamic phase of leadership refinement and strategic C-suite building.

Departures

Lindsey Caplan, Lindsey Caplan departed from her role as CFO. BetterUp initiated a search for a new CFO.
Gabriella Rosen Kellerman, Gabriella Rosen Kellerman transitioned from her role as Chief Product Officer & Chief Innovation Officer.

New Appointments:

Eddie Vivas, Eddie Vivas appointed as new Chief Product Officer to lead product strategy and innovation.
Omar G. Qudrat, Omar G. Qudrat joined BetterUp as Chief Legal and Administrative Officer.

Technology (Tech Stack) used by BetterUp

Discover the tools BetterUp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BetterUp Email Formats and Examples

BetterUp commonly uses a few standard email formats for its employees. The most prevalent format is [first_initial][last]@betterup.com. Understanding these patterns can be helpful for professional communication.

[first_initial][last]@betterup.com

Format

jdoe@betterup.com

Example

85%

Success rate

News and media

BetterUp PressMarch 26, 2024

BetterUp's new research finds GenAI helps workers reclaim nearly one full day of productivity per week

BetterUp released new research indicating that Generative AI tools can significantly boost employee productivity, potentially saving workers nearly a full day per week, while also highlighting the importance of mindful AI integration for well-being....more

Fast Company / BetterUp PressMarch 19, 2024

BetterUp Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2024

BetterUp was recognized by Fast Company on its prestigious list of the World's Most Innovative Companies for 2024, lauded for its pioneering work in scaling personalized coaching and leadership development through its AI-powered human transformation platform....more

BetterUp PressOctober 24, 2023

BetterUp Launches BetterUp for Communities to Bring Coaching to 100,000 People in Underserved Communities

BetterUp announced the launch of 'BetterUp for Communities,' a significant initiative aiming to provide coaching and mental fitness resources to 100,000 individuals in underserved communities, expanding access to its transformative services....more

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