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BetterPoints
What Does BetterPoints Do?
BetterPoints is a behavior change platform that uses rewards and gamification to motivate individuals to make positive changes in their lives and communities. They partner with organizations and local governments to encourage healthier lifestyles, sustainable transportation choices, and other beneficial behaviors. By incentivizing positive actions, BetterPoints helps create healthier, greener, and more engaged communities.
Where Is BetterPoints's Headquarters?
HQ Function
Headquarters houses core functions including product development, sales, marketing, and administrative operations.
Notable Features:
Reading Bridge House is a modern office building offering a collaborative and tech-focused environment. The HQ prioritizes sustainability, reflecting BetterPoints' core values.
Work Culture:
The work culture at BetterPoints' headquarters is described as collaborative, innovative, and purpose-driven. Employees are passionate about creating positive social and environmental impact.
HQ Significance:
The Reading headquarters is significant as it represents BetterPoints' commitment to innovation in behavior change technology and its dedication to creating a positive impact on communities.
Values Reflected in HQ: Sustainability, innovation, community engagement, and positive behavior change are all reflected in the design and function of their headquarters.
Location:
BetterPoints primarily operates within the United Kingdom, with potential for expansion into other regions. Functions supported globally include software development, data analytics, customer support, and ongoing platform enhancements to support partner programs worldwide.
Street Address:
5th Floor, Reading Bridge House
City:
Reading
State/Province:
Berkshire
Country:
United Kingdom
Where Else Does BetterPoints Operate Around the World?
Bristol, United Kingdom
Address: Specific address not publicly available
Serving as a regional hub to support local authorities and organizations in implementing and managing BetterPoints programs.
Buying Intent Signals for BetterPoints
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading BetterPoints? Meet the Executive Team
As of April 2025, BetterPoints' leadership includes:
Who's Investing in BetterPoints?
BetterPoints has been backed by several prominent investors over the years, including:
What Leadership Changes Has BetterPoints Seen Recently?
Based on publicly available information, there are no significant, readily available news reports concerning executive hires or exits at BetterPoints in the last 12 months. Further in-depth research may reveal more details.
What Technology (Tech Stack) Is Used byBetterPoints?
Discover the tools BetterPoints uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BetterPoints Email Formats and Examples
BetterPoints' email format typically follows a standard pattern, making it relatively easy to infer. The most common format appears to be based on first name initial and last name.
[first_initial][last]@betterpoints.co.uk
Format
jdoe@betterpoints.co.uk
Example
85%
Success rate
What's the Latest News About BetterPoints?
The Business Magazine • 2023-04-27
Reading-based tech firm wins prestigious tech award
BetterPoints, a Reading-based tech firm, has won a prestigious tech award for its innovative platform that rewards people for making sustainable choices....more
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