HQ Function

Serves as the central hub for Betterment's operations, including technology development, product management, marketing, client support, compliance, and executive leadership for all its services, including the Betterment Institutional platform.

Notable Features:

Modern office space located in a prominent Manhattan financial district building, designed to foster collaboration and innovation, reflecting its status as a leading fintech company.

Work Culture:

Betterment fosters a mission-driven, collaborative, and innovative work environment. The culture emphasizes customer-centricity, transparency, continuous learning, and data-driven decision-making. It also supports diversity, inclusion, and work-life integration.

HQ Significance:

The New York City headquarters strategically positions Betterment Institutional at the intersection of finance and technology, providing access to top talent, industry partnerships, and critical market insights.

Values Reflected in HQ: The headquarters' location and environment likely reflect Betterment's core values of innovation, customer focus, transparency, and building for the long-term.

Location:

Betterment Institutional, as an integral part of Betterment, primarily focuses its services and operations within the United States. The platform is designed for U.S.-based financial advisors and their clients, adhering to U.S. financial regulations. While its physical office locations are in the U.S., Betterment utilizes a distributed workforce model with many remote employees across the country, supporting various functions including engineering, product, and operations that benefit Betterment Institutional. There is no indication of distinct international offices for client-facing institutional services.

Street Address:

One Liberty Plaza, Floor 51

City:

New York

State/Province:

NY

Country:

USA