HQ Function

Serves as the central hub for executive leadership, product development, engineering, marketing, operations, design, and corporate functions.

Notable Features:

Modern office space designed for collaboration, likely featuring open floor plans, meeting rooms equipped with technology, common areas, and amenities typical of a contemporary tech company.

Work Culture:

Generally described as collaborative, fast-paced, and mission-driven, focusing on using technology to improve financial outcomes for customers. Emphasis on transparency and data-driven decisions.

HQ Significance:

Located in a major global financial and technology center, providing access to talent, partnerships, and industry events. The NYC location anchors its presence in the US financial services industry.

Values Reflected in HQ: The office design likely reflects values such as innovation (modern tech setup), collaboration (open spaces), and transparency (accessible leadership areas).

Location:

While Betterment's physical offices are located within the United States (primarily NYC, Denver, and Philadelphia), its services are primarily focused on US-based clients due to regulatory and operational complexities of international financial services. Its platform is accessible online, but account opening is generally restricted to US residents. Support functions like engineering and customer service operate from its US offices to serve its client base.

Street Address:

8 W 24th St

City:

New York

State/Province:

NY

Country:

USA