HQ Function

Serves as the central hub for technology development, product innovation, marketing, operations, and executive leadership, driving the company's mission to democratize financial advice.

Notable Features:

Modern office space within the Hudson Yards complex, featuring collaborative workspaces, advanced technology infrastructure, and employee amenities designed to foster innovation. Likely offers panoramic city views and an open-plan layout.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment. There's a strong emphasis on data-driven decision-making, customer-centricity, and a mission-driven approach to improving financial outcomes for users. The culture encourages learning and growth.

HQ Significance:

Strategically located in a major financial and tech center, the NYC headquarters allows Betterment to attract top talent and stay at the forefront of fintech innovation. It's the core of their U.S. operations.

Values Reflected in HQ: The choice of a modern, tech-enabled office in a dynamic location reflects Betterment's values of innovation, efficiency, and forward-thinking. Collaborative spaces underscore their emphasis on teamwork.

Location:

Betterment primarily serves clients residing in the United States. Its investment products, advisory services, and regulatory compliance are specifically structured for the U.S. market. While the platform is accessible online globally, account opening and servicing are generally restricted to U.S. residents. Its global functions are mainly supported through its technology platform's reach, with core operations, customer support, and financial advisory services centralized within the U.S.

Street Address:

10 Hudson Yards, 23rd Floor

City:

New York

State/Province:

NY

Country:

USA