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BetterMe's Overview

Total employees511
HeadquartersNicosia
Founded2017

BetterMe is a health and wellness company that develops mobile applications aimed at improving physical and mental well-being. Their suite of apps, including BetterMe: Health Coaching and BetterMe: Mental Health, offers personalized workout programs, nutrition plans, calorie tracking, meditation guides, and cognitive behavioral therapy (CBT) based content. The company focuses on a holistic approach to health, empowering users worldwide to achieve their fitness goals, manage weight, reduce stress, and build sustainable healthy habits through accessible technology.

Where is BetterMe's Headquarters?

HQ Function

Registered corporate headquarters, overseeing global administrative, legal, and financial operations. Core product development and operational teams are largely distributed, with significant presence in other locations.

Notable Features:

The Nicosia office likely serves as a strategic administrative hub in a modern business facility. Specific architectural details are not widely publicized.

Work Culture:

BetterMe fosters a culture of innovation, user-centricity, and rapid growth, typical of technology companies. There's an emphasis on employee well-being, collaboration, and achieving impactful results in the health tech space.

HQ Significance:

The Cyprus headquarters provides a crucial legal and financial base for BetterMe's international operations, facilitating its global app distribution and service delivery.

Values Reflected in HQ: The choice of Cyprus, an international business hub, reflects BetterMe's global ambitions and operational efficiency. The company's focus on well-being is likely mirrored in its approach to workspace environments, promoting productivity and health.

Location:

BetterMe operates on a global scale, with its health and fitness applications available to users in numerous countries and multiple languages. While its main physical offices are in Cyprus, Ukraine, and Poland, its user base is distributed worldwide. The company supports its international operations through a combination of centralized and distributed teams, cloud-based infrastructure, and localized content strategies. Key functions like product development, marketing, customer engagement, and data analytics are managed to cater to a diverse global audience, ensuring the apps remain relevant and accessible across different regions.

Street Address:

Themistokli Dervi 3, Julia House

City:

Nicosia

State/Province:

Nicosia District

Country:

Cyprus

BetterMe's Global Presence

Kyiv, Ukraine

Address: Specific street address not publicly listed; often situated in a modern tech park or business center.

Leverages Ukraine's robust tech talent pool to develop cutting-edge health and wellness applications and support a global user base. Acts as a key operational and R&D center.

Warsaw, Poland

Address: Specific street address not publicly listed; typically located in a business district.

Strengthens BetterMe's presence in Central and Eastern Europe, providing access to regional talent and supporting market expansion efforts within the EU.

Buying Intent Signals for BetterMe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BetterMe

As of April 2025, BetterMe' leadership includes:

Victoria Repa - Founder & CEO
Ksenia Pro Fomina - Chief Product Officer
Assel Kalykova - Chief Marketing Officer
Vlad Baiev - Chief Financial Officer

Investors of BetterMe

BetterMe has been backed by several prominent investors over the years, including:

Genesis Investments
Flyer One Ventures (formerly part of Genesis)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major, publicly announced C-level executive hires or departures at BetterMe in the past 12 months. The company's core leadership team appears to have maintained stability. Any changes in senior management roles below the C-suite are not typically disclosed in widespread public announcements.

Technology (Tech Stack) used by BetterMe

Discover the tools BetterMe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BetterMe Email Formats and Examples

BetterMe likely utilizes standard corporate email address formats. Based on common practices in the technology sector and patterns observed for similar companies, email addresses at BetterMe are probably structured using combinations of first name, last name, or initials.

Common formats include [first].[last]@betterme.world and [first]@betterme.world. For example, j.doe@betterme.world or jane@betterme.world.

Format

victoria.repa@betterme.world

Example

75%

Success rate

News and media

Viva Technology News / BetterMe LinkedInJune 14, 2023

BetterMe Recognized in Top 100 Next Unicorns by Viva Technology

BetterMe was featured in Viva Technology's 'Top 100 Next Unicorns' list, highlighting Europe's most promising scale-ups with significant potential for growth and achieving billion-dollar valuations....more

ForbesMay 30, 2023

BetterMe's Victoria Repa on Building a Global Business from Ukraine, Navigating War, and Scaling Internationally

Victoria Repa, CEO of BetterMe, shared insights into the challenges and strategies of expanding the health and fitness app company globally, especially while navigating the war in Ukraine, emphasizing resilience and dedication to user well-being....more

AIN.CapitalMay 17, 2023

Ukrainian health app BetterMe hits 150 million installs

BetterMe, a prominent Ukrainian-founded health and fitness application, announced it had surpassed 150 million installs globally, marking a significant milestone in its growth and user adoption worldwide....more

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