BetterLife
BetterLife's Overview
BetterLifeInsco, known as BetterLife (betterlife.com), is a digital life insurance agency focused on making term life insurance accessible, affordable, and easy to obtain. They leverage technology to offer online quotes in minutes, often without requiring medical exams. Their mission is to provide peace of mind to families by simplifying the traditionally complex process of securing life insurance coverage. BetterLife acts as an agency, with policies typically underwritten by established insurance carriers.
Where is BetterLife's Headquarters?
HQ Function
Serves as the main operational and administrative center for BetterLife's digital life insurance agency services, encompassing customer support, marketing strategy, partnership management, and technology development oversight.
Notable Features:
The headquarters is situated in a modern commercial office building in a prime Manhattan location, likely featuring contemporary office design tailored to a tech-focused company, emphasizing collaboration and agile workflows.
Work Culture:
The work culture is anticipated to be dynamic, innovative, and customer-centric, characteristic of an insurtech company. There's likely a strong emphasis on leveraging data, technology, and providing a seamless user experience.
HQ Significance:
Its New York City headquarters strategically positions BetterLifeInsco within a major financial and technological ecosystem, facilitating access to talent, industry partnerships, and staying at the forefront of insurtech advancements.
Values Reflected in HQ: The choice of a central, technologically advanced urban location reflects BetterLifeInsco's values of innovation, accessibility, efficiency, and a forward-thinking approach to the insurance industry.
Location:
BetterLifeInsco currently focuses its life insurance services primarily on residents within the United States, operating in states where it is licensed. As a digital-first company, its platform is accessible online nationwide, but its core insurance product offerings are U.S.-centric. There is no public information regarding immediate plans for international expansion of its agency services.
Street Address:
12 E 49th Street, 11th Floor
City:
New York
State/Province:
NY
Country:
USA
BetterLife's Global Presence
Remote / Distributed, USA
Address: N/A (Distributed Workforce)
To enhance talent acquisition nationwide, foster operational flexibility, and support a modern, digital-first company culture.
Buying Intent Signals for BetterLife
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BetterLife
As of April 2025, BetterLife' leadership includes:
Investors of BetterLife
BetterLife has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major public announcements regarding executive hires or departures at BetterLifeInsco in the past 12 months. As a relatively new and agile company, leadership changes may not always be widely publicized unless they are of significant strategic importance.
Technology (Tech Stack) used by BetterLife
Discover the tools BetterLife uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BetterLife Email Formats and Examples
While specific internal email format structures for BetterLifeInsco (BetterLife) are not publicly confirmed, companies of its nature commonly use standardized formats. The most likely patterns for betterlife.com would involve combinations of first name, last name, or initials.
Commonly, `[first_initial][last_name]@betterlife.com` (e.g., jdoe@betterlife.com) or `[first_name]@betterlife.com` (e.g., john@betterlife.com).
Format
johndoe@betterlife.com (example based on common pattern)
Example
70%
Success rate
News and media
PR Newswire • January 25, 2022
BetterLifeInsco (as BetterLife) Launches, Offering Consumers a Faster, Simpler Way to Buy Life Insurance
BetterLife officially launched its digital life insurance platform, aiming to revolutionize the consumer experience. The company focuses on providing quick online term life insurance quotes and a streamlined application process, often without medical exams, to make coverage more accessible and convenient for families....more
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