Better Collective
Better Collective's Overview
Better Collective is a leading global sports betting media group, focused on providing innovative platforms and content that educate and empower online bettors. With a mission to make sports entertainment more engaging and transparent, the company owns and operates a wide portfolio of digital brands and communities across the globe. Better Collective leverages proprietary technology and data-driven insights to connect users with sportsbooks and iGaming operators, fostering a responsible and informed betting environment. Headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO), the group has a significant global presence, driven by a passion for sports and a commitment to digital innovation.
Where is Better Collective's Headquarters?
HQ Function
The Copenhagen headquarters serves as the central hub for Better Collective's global operations, including strategic management, product development, technology innovation, marketing, finance, and corporate functions.
Notable Features:
Located in a historic and prestigious area of Copenhagen, the office likely combines modern workspace design with the charm of its surroundings. Features typically include open-plan areas, meeting rooms equipped with modern technology, and spaces designed for employee well-being, reflecting a commitment to a productive and engaging workplace.
Work Culture:
The work culture at Better Collective's HQ is described as dynamic, ambitious, and collaborative, with a strong emphasis on innovation, teamwork, and employee well-being. It's a multicultural environment that values diversity and professional growth within the fast-paced digital sports media industry.
HQ Significance:
The Copenhagen HQ is significant as it's the birthplace and nerve center of Better Collective, from where its global expansion and strategic vision are directed. It symbolizes the company's Danish roots and its position as a leading player in the international iGaming and sports media landscape.
Values Reflected in HQ: The headquarters likely reflects Better Collective's values of innovation, transparency, collaboration, and ambition. The choice of a central, reputable location in Copenhagen underscores its commitment to quality, its Danish heritage, and its global outlook.
Location:
Better Collective supports a wide range of functions globally, leveraging its international office network across Europe, North America, and South America. These include localized content creation for diverse markets, software development and technology innovation, digital marketing and SEO, business development and partnerships, data analytics, and corporate functions. This distributed model allows the company to cater to regional nuances and opportunities in the sports betting and iGaming industries worldwide, with a workforce of over 1,000 employees.
Street Address:
Sankt Annæ Plads 2
City:
Copenhagen K
State/Province:
Region Hovedstaden
Country:
Denmark
Better Collective's Global Presence
Nashville, TN, USA
Address: 1201 Demonbreun St, Suite 850, Nashville, TN 37203 (Key US Hub, supporting brands like Action Network)
To spearhead growth and cater to the specific needs of the US sports media and betting audience, leveraging local talent and market insights.
Niš, Serbia
Address: Bulevar Svetog Cara Konstantina 80-86, Niš, Serbia
Supports global operations with skilled tech and content teams, contributing to the development and maintenance of Better Collective's diverse portfolio of platforms.
London, UK
Address: WeWork, 70 Wilson Street, London, EC2A 2DB, UK
To maintain and grow Better Collective's presence in established European markets, leveraging London's status as an international business center.
Stockholm, Sweden
Address: Kungsgatan 48, 111 35 Stockholm, Sweden
To strengthen presence in the Nordic markets and maintain close ties with the financial community in Sweden.
Buying Intent Signals for Better Collective
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Executive Team of Better Collective
As of April 2025, Better Collective' leadership includes:
Investors of Better Collective
Better Collective has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, Better Collective has strategically strengthened its executive team with key appointments, particularly focusing on its North American operations and global content, M&A, and strategy. Notable changes include the elevation of Marc Frank Pedersen to lead the North American division and new SVPs appointed for Content & Brand Commercialization, and Group M&A and Strategy, reflecting the company's growth ambitions. No major executive departures were publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Better Collective
Discover the tools Better Collective uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Better Collective Email Formats and Examples
Better Collective primarily uses an email format based on employee initials. Other common corporate formats might also be in use for specific cases or legacy reasons. Understanding these patterns can be useful for professional communication.
The most common email format observed is `[first_initial][last_initial]@bettercollective.com`. Other potential formats include `[first_name].[last_name]@bettercollective.com` or `[first_initial][last_name]@bettercollective.com`.
Format
cd@bettercollective.com
Example
80%
Success rate
News and media
bettercollective.com (Press Release) • May 15, 2024
Better Collective Q1 2024: Record Quarter Driven by LATAM and Europe
Better Collective reported Q1 revenue of 100.6 mEUR (9% increase, 8% organic), with recurring revenue up 16% to 55.8 mEUR. EBITDA before special items was 35.2 mEUR (35% margin). Strong performance was noted in LATAM and European regions, with active preparations for EURO 2024....more
bettercollective.com (Press Release) • April 2, 2024
Better Collective Acquires AceOdds.com
Better Collective announced the acquisition of AceOdds.com, a leading UK-based sports betting media brand, for 42 million EUR. This move aims to strengthen Better Collective's UK market position and expand its media partnership business....more
bettercollective.com (Press Release) • February 27, 2024
Better Collective Appoints Adam Rosenberg as SVP, Content & Brand Commercialization
Adam Rosenberg was appointed to the newly created role of SVP of Content & Brand Commercialization. He will lead Better Collective's global content and brand strategies to foster further growth and innovation within the company's media products....more
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