Better Baseball
Better Baseball's Overview
Founded in 1999, Better Baseball has established itself as a premier retailer of baseball and softball equipment, apparel, and accessories in the United States. Originating from a single store in Marietta, Georgia, the company has significantly expanded its footprint, now operating multiple retail superstores across Georgia, Alabama, Louisiana, and Tennessee. Better Baseball caters to a diverse clientele, including individual players of all ages, local teams, high schools, and college programs nationwide, through both its physical stores and a comprehensive e-commerce platform. The company is recognized for its extensive product selection, knowledgeable staff, and strong commitment to fostering and supporting the baseball and softball communities.
Where is Better Baseball's Headquarters?
HQ Function
The Marietta headquarters serves as the central administrative and operational hub, overseeing retail management, national sales initiatives, e-commerce operations, purchasing, and corporate strategy.
Notable Features:
While specific architectural details are not widely publicized, the Marietta location likely combines a flagship retail store experience with corporate office spaces, reflecting its dual role as a customer-facing store and an administrative center.
Work Culture:
The work culture at Better Baseball is likely characterized by a strong passion for baseball and softball, a customer-first approach, emphasis on product knowledge, and a collaborative, team-oriented environment. Employees are probably sports enthusiasts themselves.
HQ Significance:
The Marietta headquarters is historically significant as it represents the birthplace of Better Baseball. Its continued operation there underscores the company's journey from a local sporting goods shop to a recognized multi-state retailer and a key player in the national baseball and softball equipment market.
Values Reflected in HQ: The headquarters likely embodies Better Baseball's core values, such as commitment to quality products, expert customer service, community engagement within the sports world, and a deep-rooted passion for baseball and softball.
Location:
Better Baseball's operations are primarily concentrated within the United States. They operate physical retail superstores in Georgia, Alabama, Louisiana, and Tennessee. Their national reach is significantly extended through a robust e-commerce platform (betterbaseball.com) and a dedicated national sales team that collaborates with high school and college programs across the country. Currently, their shipping capabilities are focused on the Continental US, Alaska, Hawaii, and APO/FPO addresses.
Street Address:
132 Carruth Dr
City:
Marietta
State/Province:
GA
Country:
USA
Better Baseball's Global Presence
Alpharetta (Atlanta Metro), GA/USA
Address: 2457 B Old Milton Pkwy, Alpharetta, GA 30009
To cater to the large and active baseball and softball community in northern Georgia, supporting local leagues, schools, and individual athletes with accessible, high-quality gear and expertise.
Birmingham, AL/USA
Address: 3700 Cahaba Beach Rd, Birmingham, AL 35242
To serve as Better Baseball's primary physical presence in Alabama, meeting the equipment needs of the local and regional baseball and softball communities.
Baton Rouge, LA/USA
Address: 9355 Airline Hwy, Baton Rouge, LA 70815
To expand Better Baseball's reach into Louisiana, offering a comprehensive retail experience for baseball and softball enthusiasts and organizations in the state capital region.
Nashville, TN/USA
Address: 5870 Nolensville Pike, Nashville, TN 37211
To establish a strong retail presence in the growing Nashville market and serve the needs of its vibrant baseball and softball communities across Middle Tennessee.
Buying Intent Signals for Better Baseball
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Executive Team of Better Baseball
As of April 2025, Better Baseball' leadership includes:
Investors of Better Baseball
Better Baseball has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific high-profile executive new hires or departures have been publicly announced or identified for Better Baseball in the last 12 months. Leadership information for privately-held companies of this nature is often not widely publicized.
Technology (Tech Stack) used by Better Baseball
Discover the tools Better Baseball uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Better Baseball Email Formats and Examples
Better Baseball likely utilizes standard professional email address formats for its employees. While not publicly confirmed, common structures for companies of this size involve combinations of employee names and the company domain.
[first_initial][last]@betterbaseball.com (e.g., jdoe@betterbaseball.com) or [first].[last]@betterbaseball.com (e.g., john.doe@betterbaseball.com)
Format
jdoe@betterbaseball.com
Example
75%
Success rate
News and media
SGB Media / PR Newswire • January 11, 2024
Better Baseball Partners With Perfect Game To Become Official Equipment And Uniform Retailer
Better Baseball announced a significant multi-year partnership with Perfect Game, recognized as the world’s largest youth baseball and softball platform and scouting service. As part of this collaboration, Better Baseball will serve as the Official Equipment and Uniform Retailer of Perfect Game, enhancing its brand visibility and market reach within the amateur baseball and softball sectors....more
SGB Media • August 2, 2023
Better Baseball Opens New Store In Nashville
Better Baseball expanded its retail presence with the opening of a new superstore in Nashville, Tennessee. This new location marks the company's fifth major retail outlet and its first in Tennessee, signaling continued growth and commitment to serving baseball and softball communities in the Southeastern United States....more
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