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Betsson Group's Overview

Total employees2410
HeadquartersTa' Xbiex
Founded1963

Betsson Group is a leading multinational company in the online gaming industry, offering casino, sportsbook, and other games through multiple brands. With a history spanning over 60 years, Betsson is committed to delivering the best customer experience in the industry, driven by a passion for gaming and a strong entrepreneurial spirit. The company prioritizes responsible gaming and operates in numerous regulated markets globally.

Where is Betsson Group's Headquarters?

HQ Function

Serves as the central operational and strategic hub, housing key departments including technology, commercial operations, customer service, product development, and corporate functions for its global online gaming business.

Notable Features:

A modern, state-of-the-art office facility designed to foster collaboration and innovation. Known for its employee amenities, open-plan workspaces, and scenic views, reflecting its status as a leading tech employer in Malta.

Work Culture:

Dynamic, fast-paced, and multicultural, emphasizing teamwork, employee well-being, and professional development. The culture encourages innovation and an entrepreneurial mindset within a responsible gaming framework.

HQ Significance:

The Malta headquarters is pivotal for Betsson's global operations, particularly for managing its diverse portfolio of online gaming brands, technology infrastructure, and navigating the complex regulatory landscape of the iGaming industry. Malta's status as an EU member and a primary iGaming jurisdiction enhances its strategic importance.

Values Reflected in HQ: The headquarters' design and environment reflect Betsson's values of innovation, collaboration, customer focus, and a commitment to providing a supportive and engaging workplace for its diverse international workforce.

Location:

Betsson Group supports a wide range of functions globally, including technology development, customer service, marketing, commercial operations, finance, legal, and compliance. They operate with licenses in multiple jurisdictions across Europe, Latin America, and other regions, tailoring their offerings to local market preferences and regulatory requirements. Their global workforce collaborates across various offices to drive innovation and maintain operational excellence in the competitive online gaming sector.

Street Address:

Betsson Experience Centre, Ta' Xbiex Seafront

City:

Ta' Xbiex

State/Province:

XBX 1027

Country:

Malta

Betsson Group's Global Presence

Stockholm, Sweden

Address: Regeringsgatan 28, 111 53 Stockholm

Serves as the headquarters for the publicly listed parent company, Betsson AB, and manages key strategic and financial operations for the Group.

Tallinn, Estonia

Address: Lõõtsa 1A, 11415 Tallinn

Supports Betsson's technological advancements and provides operational services for the Baltic and Nordic regions, leveraging Estonia's strong tech talent pool.

Budapest, Hungary

Address: Graphisoft Park, Záhony utca 7, 1031 Budapest

Contributes to Betsson's technology development and operational capabilities, utilizing skilled tech professionals in Central Europe.

London, United Kingdom

Address: The Zig Zag Building, 70 Victoria St, London SW1E 6SQ (example, verify specific Betsson UK office)

Manages operations and strategy for the highly competitive and regulated UK online gaming market.

Kyiv, Ukraine

Address: Specific address may vary; generally business centers.

Leverages Ukraine's strong IT talent pool for software development and technical support.

Buying Intent Signals for Betsson Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Betsson Group

As of April 2025, Betsson Group' leadership includes:

Pontus Lindwall - President and CEO, Betsson AB (Interim pending new appointment)
Martin Öhman - CFO, Betsson AB
Jesper Svensson - CEO of Betsson Operations (subsidiary)
Peter Frey - Chief Commercial Officer (CCO), Betsson Group
Fredrik Rüdén - Chief Legal and Compliance Officer
Triin Toomemets-Krasnitski - VP People
Johan Lundberg - Chairman of the Board, Betsson AB
Tristan Sjöberg - Executive Chairman (Betsson Group's operational business)

Investors of Betsson Group

Betsson Group has been backed by several prominent investors over the years, including:

Betsson AB is publicly traded on Nasdaq Stockholm (Large Cap list, Ticker: BETS B).
Key shareholders historically include the Hamberg family, the Lindwall family, and various institutional investors.
Provobis Invest AB
Swedbank Robur Fonder
Handelsbanken Fonder

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Betsson Group has seen notable leadership changes in the past year, including the appointment of a new Executive Chairman for its operational business, a new CCO, and a new CFO. The company also announced an ongoing search for a new Group CEO, as Pontus Lindwall is set to step down.

Departures

Roland Glasfors, Roland Glasfors departed from his role after several years with the company.
Pontus Lindwall, Pontus Lindwall to step down as CEO of Betsson AB upon appointment of a successor or by June 30, 2024.

New Appointments:

Martin Öhman, Martin Öhman took on the role of CFO for Betsson AB.
Peter Frey, Peter Frey joined Betsson Group as the new Chief Commercial Officer.
Tristan Sjöberg, Tristan Sjöberg assumed the new role of Executive Chairman for Betsson Group's operational arm.

Technology (Tech Stack) used by Betsson Group

Discover the tools Betsson Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Betsson Group Email Formats and Examples

Betsson Group commonly uses the firstname.lastname email format. Variations might exist, but this is a widely adopted standard in corporate environments.

firstname.lastname@betssongroup.com

Format

jane.doe@betssongroup.com

Example

85%

Success rate

News and media

Betsson Group2024-04-24

Betsson Group news title: Betsson AB publishes Interim Report for January-March 2024

Betsson reported record revenue for the first quarter of 2024, driven by strong performance in casino and sportsbook, particularly in Western Europe and CEECA regions. Group revenue was EUR 248.2 million with an EBITDA of EUR 71.5 million....more

Gaming Intelligence2024-05-15

Betsson Group news title: Betsson eyes further growth after record Q1 performance

Following a record first quarter, Betsson's CEO Pontus Lindwall highlighted strategic acquisitions and organic growth as key drivers, with continued focus on regulated markets and B2B expansion....more

Betsson Group2023-11-09

Betsson Group news title: The Board of Directors of Betsson AB has initiated a process to recruit a new CEO

Betsson AB announced that its Board of Directors has started the process of recruiting a new President and CEO. Pontus Lindwall will remain in his role until a new CEO is in place, or until June 30, 2024, at the latest....more

iGB (iGaming Business)2024-02-08

Betsson Group news title: Betsson achieves record FY23 results despite Q4 decline

Betsson reported record-breaking revenue and earnings for the full year 2023, despite a slight decline in the fourth quarter attributed to unfavorable sportsbook results....more

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