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Betsafe's Overview

Total employees33
HeadquartersTa' Xbiex
Founded2006

Betsafe is a well-established online gaming brand, renowned for its comprehensive sportsbook, diverse casino game offerings, and poker platform. Acquired by Betsson Group in 2011 for approximately €60 million, Betsafe operates under multiple gaming licenses (including Malta, UK, Sweden, and others), providing a secure and engaging betting experience to customers in various international markets. The brand emphasizes responsible gaming and offers a wide range of betting options, live casino experiences, and regular promotions, catering to both casual players and serious bettors. It's known for its distinctive marketing, often featuring prominent sports personalities and event sponsorships.

Where is Betsafe's Headquarters?

HQ Function

Serves as the central hub for Betsson Group's operations, including brand management for Betsafe, technology development, marketing strategy, customer support infrastructure, and regulatory compliance.

Notable Features:

The Betsson Experience Centre is a modern, state-of-the-art office building located on the Ta' Xbiex Seafront, offering panoramic views. It's designed to foster collaboration and innovation, featuring open-plan workspaces, meeting rooms, recreational areas, and a large atrium.

Work Culture:

The work culture at Betsson Group, including teams working on Betsafe, is dynamic, fast-paced, and highly international, reflecting the nature of the online gaming industry. There is a strong emphasis on teamwork, innovation, 'One Betsson' collaborative spirit, and a data-driven approach to business.

HQ Significance:

Malta is a key jurisdiction for online gaming companies due to its established regulatory framework, skilled talent pool, and EU membership. The HQ's location here is crucial for Betsson's European and international operations, including Betsafe's market reach.

Values Reflected in HQ: The headquarters' modern design and collaborative spaces reflect Betsson Group's values of innovation, customer focus, responsibility, and teamwork, essential for managing a global brand like Betsafe.

Location:

Betsafe, as part of Betsson Group, supports a global customer base with licensed operations in numerous jurisdictions across Europe, Latin America, and other regions. Functions supported globally include localized marketing and brand management, multi-lingual customer support (often 24/7), payment processing for diverse currencies and methods, robust technology platform development and maintenance, and ensuring compliance with varied international gaming regulations and licensing requirements.

Street Address:

Betsson Experience Centre, Ta' Xbiex Seafront

City:

Ta' Xbiex

State/Province:

Malta

Country:

Malta

Betsafe's Global Presence

Stockholm, Sweden

Address: Regeringsgatan 28, 111 53 Stockholm, Sweden

Supports Nordic market operations, global technology infrastructure, and overarching corporate strategy.

Tallinn, Estonia

Address: Lõõtsa 8a, 11415 Tallinn, Estonia

Serves as a key operational and support hub for the broader European market, leveraging Estonia's strong tech talent and favorable business environment.

Budapest, Hungary

Address: Kossuth Lajos utca 7-9, 1053 Budapest, Hungary

Provides specialized sportsbook expertise and support for Central European operations.

Tbilisi, Georgia

Address: Europebet, Gagarini Street N19, Tbilisi, Georgia

Strengthens Betsson Group's presence in the Caucasus region and leverages local market expertise.

Buying Intent Signals for Betsafe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Betsafe

As of April 2025, Betsafe' leadership includes:

Pontus Lindwall - President and CEO, Betsson AB
Martin Öhman - CFO, Betsson Group
Jesper Svensson - CEO, Betsson Operations
Peter Frey - Chief Product Officer (CPO), Betsson Group
Paolo Di Feo - Chief Commercial Officer (CCO), Betsson Group
Triin Toomemets-Krasnitski - VP Legal & Compliance / Group General Counsel, Betsson Group
Lena Nordin - Chief HR Officer (CHRO), Betsson Group

Investors of Betsafe

Betsafe has been backed by several prominent investors over the years, including:

Betsson AB is a publicly traded company on Nasdaq Stockholm (Ticker: BETS B).
Major shareholders typically include institutional investors, founding families (e.g., Hamberg, Knutsson), and private individuals.
Key institutional investors often include Swedish and international investment funds like Swedbank Robur Fonder, Vanguard, BlackRock, Handelsbanken Fonder.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Betsson Group has seen some key executive appointments and transitions in the past year aimed at strengthening its leadership team for continued growth and strategic execution.

Departures

Roland Glasfors, Roland Glasfors concluded his tenure as acting CFO with the appointment of Martin Öhman. He remains within the Betsson Group.

New Appointments:

Martin Öhman, Martin Öhman appointed as new CFO of Betsson Group.
Paolo Di Feo, Paolo Di Feo appointed as CCO for Betsson Group.

Technology (Tech Stack) used by Betsafe

Discover the tools Betsafe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Betsafe Email Formats and Examples

While direct email addresses for specific Betsafe teams might vary, communication with Betsson Group, the parent company, typically follows standard corporate email patterns. For general inquiries related to Betsafe, it's always best to use the official contact forms or dedicated customer support channels provided on the Betsafe website.

firstname.lastname@betssongroup.com or [first_initial][last_name]@betssongroup.com

Format

john.doe@betssongroup.com or jdoe@betssongroup.com

Example

80%

Success rate

News and media

Betsson ABFebruary 14, 2024

Betsafe Parent Betsson Reports All-Time High Results for Q4 and Full Year 2023

Betsson AB released its year-end report for 2023, showcasing record revenue of EUR 251.9 million for Q4 and EUR 948.2 million for the full year. The growth was attributed to strong performance in casino and sports betting, with significant contributions from regions like Central and Eastern Europe and Central Asia (CEECA) and Latin America. Betsafe is a key brand contributing to these results....more

Gambling InsiderNovember 20, 2023

Betsson Group Appoints Paolo Di Feo as New CCO

Betsson Group, the parent company of Betsafe, has appointed Paolo Di Feo as its new Chief Commercial Officer (CCO). Di Feo brings a wealth of experience from previous roles in the iGaming industry and will be responsible for driving Betsson's commercial strategy across its portfolio of brands....more

SBC NewsOctober 25, 2023

Betsson (incl. Betsafe) Highlights Strong Growth in Latin America in Q3 2023 Report

Betsson Group's Q3 2023 financial report indicated continued strong growth in Latin America, where its brands, including Betsafe, are expanding. The company reported a 19% increase in group revenue, with Latin America contributing significantly to this performance through strategic partnerships and localized offerings....more

Betsson GroupSeptember 7, 2023

Betsafe's Parent Betsson Renews Sponsorship with Athletic Club Bilbao

Betsson Group announced the renewal of its sponsorship agreement with Spanish La Liga football club Athletic Club Bilbao, extending its role as the club's main sponsor. This partnership enhances brand visibility for Betsson brands, including Betsafe, in the Spanish market....more

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