Betsafe is a well-established online gaming brand, renowned for its comprehensive sportsbook, diverse casino game offerings, and poker platform. Acquired by Betsson Group in 2011 for approximately €60 million, Betsafe operates under multiple gaming licenses (including Malta, UK, Sweden, and others), providing a secure and engaging betting experience to customers in various international markets. The brand emphasizes responsible gaming and offers a wide range of betting options, live casino experiences, and regular promotions, catering to both casual players and serious bettors. It's known for its distinctive marketing, often featuring prominent sports personalities and event sponsorships.
Serves as the central hub for Betsson Group's operations, including brand management for Betsafe, technology development, marketing strategy, customer support infrastructure, and regulatory compliance.
The Betsson Experience Centre is a modern, state-of-the-art office building located on the Ta' Xbiex Seafront, offering panoramic views. It's designed to foster collaboration and innovation, featuring open-plan workspaces, meeting rooms, recreational areas, and a large atrium.
The work culture at Betsson Group, including teams working on Betsafe, is dynamic, fast-paced, and highly international, reflecting the nature of the online gaming industry. There is a strong emphasis on teamwork, innovation, 'One Betsson' collaborative spirit, and a data-driven approach to business.
Malta is a key jurisdiction for online gaming companies due to its established regulatory framework, skilled talent pool, and EU membership. The HQ's location here is crucial for Betsson's European and international operations, including Betsafe's market reach.
Betsafe, as part of Betsson Group, supports a global customer base with licensed operations in numerous jurisdictions across Europe, Latin America, and other regions. Functions supported globally include localized marketing and brand management, multi-lingual customer support (often 24/7), payment processing for diverse currencies and methods, robust technology platform development and maintenance, and ensuring compliance with varied international gaming regulations and licensing requirements.
Betsson Experience Centre, Ta' Xbiex Seafront
Ta' Xbiex
Malta
Malta
Address: Regeringsgatan 28, 111 53 Stockholm, Sweden
Supports Nordic market operations, global technology infrastructure, and overarching corporate strategy.
Address: Lõõtsa 8a, 11415 Tallinn, Estonia
Serves as a key operational and support hub for the broader European market, leveraging Estonia's strong tech talent and favorable business environment.
Address: Kossuth Lajos utca 7-9, 1053 Budapest, Hungary
Provides specialized sportsbook expertise and support for Central European operations.
Address: Europebet, Gagarini Street N19, Tbilisi, Georgia
Strengthens Betsson Group's presence in the Caucasus region and leverages local market expertise.
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As of April 2025, Betsafe' leadership includes:
Betsafe has been backed by several prominent investors over the years, including:
Betsson Group has seen some key executive appointments and transitions in the past year aimed at strengthening its leadership team for continued growth and strategic execution.
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While direct email addresses for specific Betsafe teams might vary, communication with Betsson Group, the parent company, typically follows standard corporate email patterns. For general inquiries related to Betsafe, it's always best to use the official contact forms or dedicated customer support channels provided on the Betsafe website.
firstname.lastname@betssongroup.com or [first_initial][last_name]@betssongroup.com
Format
john.doe@betssongroup.com or jdoe@betssongroup.com
Example
80%
Success rate
Betsson AB • February 14, 2024
Betsson AB released its year-end report for 2023, showcasing record revenue of EUR 251.9 million for Q4 and EUR 948.2 million for the full year. The growth was attributed to strong performance in casino and sports betting, with significant contributions from regions like Central and Eastern Europe and Central Asia (CEECA) and Latin America. Betsafe is a key brand contributing to these results....more
Gambling Insider • November 20, 2023
Betsson Group, the parent company of Betsafe, has appointed Paolo Di Feo as its new Chief Commercial Officer (CCO). Di Feo brings a wealth of experience from previous roles in the iGaming industry and will be responsible for driving Betsson's commercial strategy across its portfolio of brands....more
SBC News • October 25, 2023
Betsson Group's Q3 2023 financial report indicated continued strong growth in Latin America, where its brands, including Betsafe, are expanding. The company reported a 19% increase in group revenue, with Latin America contributing significantly to this performance through strategic partnerships and localized offerings....more
Betsson Group • September 7, 2023
Betsson Group announced the renewal of its sponsorship agreement with Spanish La Liga football club Athletic Club Bilbao, extending its role as the club's main sponsor. This partnership enhances brand visibility for Betsson brands, including Betsafe, in the Spanish market....more
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