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Project Bottle Roll's Overview

Total employees9
HeadquartersSalem
Founded2019

Bethel Heights Vineyard is a historic, family-owned and operated winery founded in 1977, making it one of the pioneering vineyards in Oregon's Eola-Amity Hills AVA. They are dedicated to sustainable farming practices (LIVE certified and Salmon-Safe) and crafting estate-grown wines, primarily Pinot Noir and Chardonnay, that express the unique terroir of their vineyards. The winery has been instrumental in establishing the Eola-Amity Hills as a distinguished American Viticultural Area.

Where is Project Bottle Roll's Headquarters?

HQ Function

The headquarters serves as the central hub for all vineyard management, winemaking operations, bottling, sales, marketing, administration, and direct-to-consumer experiences via their tasting room.

Notable Features:

The site features the estate vineyards, a functional winery designed for quality wine production, and a tasting room offering panoramic views of the surrounding vineyards and the Willamette Valley. The gravity-flow winery design is a notable feature.

Work Culture:

As a family-owned and operated business for decades, the work culture is likely close-knit, collaborative, and deeply rooted in a passion for viticulture and winemaking. There's a strong emphasis on quality, sustainability, and a hands-on approach.

HQ Significance:

This location is the heart and soul of Bethel Heights Vineyard, where all their acclaimed wines are grown, produced, and initially offered to the public. It embodies their history and commitment to estate-driven winemaking.

Values Reflected in HQ: The headquarters reflects values of family legacy, stewardship of the land (sustainability), craftsmanship in winemaking, and a strong connection to place (terroir).

Location:

While all production is based at their estate in Oregon, Bethel Heights Vineyard wines are distributed throughout the United States via a network of distributors. They also have limited export to select international markets, including Canada, parts of Europe, and Asia, allowing wine enthusiasts globally to experience their Eola-Amity Hills terroir.

Street Address:

6060 Bethel Heights Rd NW

City:

Salem

State/Province:

Oregon

Country:

USA

Project Bottle Roll's Global Presence

Buying Intent Signals for Project Bottle Roll

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Project Bottle Roll

As of April 2025, Project Bottle Roll' leadership includes:

Ben Casteel - Winemaker & General Manager
Ted Casteel - Co-Founder, Vineyard Operations (Emeritus/Advisor)
Terry Casteel - Co-Founder, Winemaker (Emeritus)
Pat Dudley - Co-Founder, Marketing & Sales (Emeritus/Advisor)
Mimi Casteel - Former Viticulturist/Winemaker (now Hope Well Wine, influential in regenerative agriculture)

Investors of Project Bottle Roll

Project Bottle Roll has been backed by several prominent investors over the years, including:

Family-owned and operated (Casteel and Dudley families)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Bethel Heights Vineyard is a multi-generational family business. Significant executive turnover is uncommon. Leadership transitions tend to be within the family or long-term team members. No major executive hires or exits have been publicly announced in the last 12 months.

Technology (Tech Stack) used by Project Bottle Roll

Discover the tools Project Bottle Roll uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Project Bottle Roll Email Formats and Examples

Bethel Heights Vineyard likely uses a standard email format for its staff, commonly [first name]@[domain]. Given the small, family nature, direct email addresses might be reserved for key personnel, with general inquiries handled through a website contact form or info@ email.

[first]@bethelheights.com

Format

ben@bethelheights.com (example, based on common format)

Example

70%

Success rate

News and media

Bethel Heights Vineyard BlogDecember 13, 2023

Bethel Heights Vineyard News: Justice Vineyard Pinot noir

Bethel Heights Vineyard published a blog post detailing the unique qualities and story behind their Justice Vineyard Pinot Noir, emphasizing its distinct terroir expression within the Eola-Amity Hills....more

Oregon Wine PressSeptember 1, 2023

Bethel Heights Vineyard News: Flight of the Condor - Ben Casteel Featured

Ben Casteel of Bethel Heights Vineyard was featured in an Oregon Wine Press article discussing the Oregon wine industry, its evolution, and future outlook, alongside other notable Oregon winemakers....more

Various Wine Reviewers (e.g., Wine Enthusiast, James Suckling)August 2023

Bethel Heights Vineyard News: High Scores for Recent Vintages

Throughout 2023, Bethel Heights Vineyard's wines, particularly their 2021 Pinot Noirs and Chardonnays, continued to receive high praise and scores (often 90+) from prominent wine critics, reaffirming their status as a top Oregon producer....more

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