Bethel Heights Vineyard is a historic, family-owned and operated winery founded in 1977, making it one of the pioneering vineyards in Oregon's Eola-Amity Hills AVA. They are dedicated to sustainable farming practices (LIVE certified and Salmon-Safe) and crafting estate-grown wines, primarily Pinot Noir and Chardonnay, that express the unique terroir of their vineyards. The winery has been instrumental in establishing the Eola-Amity Hills as a distinguished American Viticultural Area.
The headquarters serves as the central hub for all vineyard management, winemaking operations, bottling, sales, marketing, administration, and direct-to-consumer experiences via their tasting room.
The site features the estate vineyards, a functional winery designed for quality wine production, and a tasting room offering panoramic views of the surrounding vineyards and the Willamette Valley. The gravity-flow winery design is a notable feature.
As a family-owned and operated business for decades, the work culture is likely close-knit, collaborative, and deeply rooted in a passion for viticulture and winemaking. There's a strong emphasis on quality, sustainability, and a hands-on approach.
This location is the heart and soul of Bethel Heights Vineyard, where all their acclaimed wines are grown, produced, and initially offered to the public. It embodies their history and commitment to estate-driven winemaking.
While all production is based at their estate in Oregon, Bethel Heights Vineyard wines are distributed throughout the United States via a network of distributors. They also have limited export to select international markets, including Canada, parts of Europe, and Asia, allowing wine enthusiasts globally to experience their Eola-Amity Hills terroir.
6060 Bethel Heights Rd NW
Salem
Oregon
USA
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As of April 2025, Project Bottle Roll' leadership includes:
Project Bottle Roll has been backed by several prominent investors over the years, including:
Bethel Heights Vineyard is a multi-generational family business. Significant executive turnover is uncommon. Leadership transitions tend to be within the family or long-term team members. No major executive hires or exits have been publicly announced in the last 12 months.
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Bethel Heights Vineyard likely uses a standard email format for its staff, commonly [first name]@[domain]. Given the small, family nature, direct email addresses might be reserved for key personnel, with general inquiries handled through a website contact form or info@ email.
[first]@bethelheights.com
Format
ben@bethelheights.com (example, based on common format)
Example
70%
Success rate
Bethel Heights Vineyard Blog • December 13, 2023
Bethel Heights Vineyard published a blog post detailing the unique qualities and story behind their Justice Vineyard Pinot Noir, emphasizing its distinct terroir expression within the Eola-Amity Hills....more
Oregon Wine Press • September 1, 2023
Ben Casteel of Bethel Heights Vineyard was featured in an Oregon Wine Press article discussing the Oregon wine industry, its evolution, and future outlook, alongside other notable Oregon winemakers....more
Various Wine Reviewers (e.g., Wine Enthusiast, James Suckling) • August 2023
Throughout 2023, Bethel Heights Vineyard's wines, particularly their 2021 Pinot Noirs and Chardonnays, continued to receive high praise and scores (often 90+) from prominent wine critics, reaffirming their status as a top Oregon producer....more
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