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Betgenius's Overview

Total employees1800
HeadquartersLondon
Founded2000

Betgenius is a leading supplier of sophisticated data-driven software solutions to the global sports betting and lottery sectors. Acquired by and now a core brand within Genius Sports, Betgenius provides sportsbooks with a comprehensive suite of products including live sports data, pre-match and in-play trading services, risk management tools, and bespoke UX solutions. It leverages official data partnerships to offer accurate and fast information, helping operators create engaging betting experiences for end-users. Betgenius plays a crucial role in Genius Sports' mission to power the global ecosystem connecting sports, betting, and media.

Where is Betgenius's Headquarters?

HQ Function

Global headquarters for Genius Sports, overseeing corporate strategy, product development for brands like Betgenius, international operations, technology innovation, and central business functions.

Notable Features:

Modern office facilities in a prominent London location, equipped with advanced technology infrastructure and designed to foster collaboration and innovation among its global teams.

Work Culture:

A dynamic, fast-paced, and innovative work environment focused on sports technology and data. The culture encourages collaboration, continuous learning, and a passion for the sports and betting industries. Employees often describe it as engaging and driven.

HQ Significance:

The London HQ serves as the central nervous system for Genius Sports' worldwide operations, including the strategic direction of Betgenius. Its location in a major global financial and tech hub provides access to talent, partnerships, and market opportunities.

Values Reflected in HQ: The headquarters likely embodies Genius Sports' values of innovation, integrity in data, global ambition, and technological excellence, crucial for serving the sports betting ecosystem.

Location:

As a division of Genius Sports, Betgenius benefits from a robust global infrastructure. Genius Sports supports functions worldwide including: official sports data collection and distribution, advanced odds compiling, real-time trading services for sportsbooks, comprehensive risk management solutions, integrity services to protect sports competitions, innovative streaming solutions, and continuous technology development. Operations and client services span across the Americas, Europe, Asia, and Australia, catering to a diverse client base of sports leagues, federations, sportsbooks, and media companies.

Street Address:

9th Floor, The Peak, 5 Wilton Road

City:

London

State/Province:

England

Country:

United Kingdom

Betgenius's Global Presence

New York, NY, USA

Address: 485 Lexington Ave, New York, NY 10017, USA

To lead Genius Sports' and Betgenius's growth and service delivery in the burgeoning North American sports betting and digital sports media industries.

Vilnius, Lithuania

Address: Lvovo g. 25, Vilnius, Lithuania

Serves as a significant European hub for technology development, data processing, and operational support, leveraging local tech talent to innovate and maintain global service quality.

Sofia, Bulgaria

Address: Boulevard Sitnyakovo 48, Serdika Offices, Floor 10, Sofia, Bulgaria

Strengthens Genius Sports' operational capacity in Eastern Europe, supporting global product delivery and tapping into the region's skilled workforce.

Melbourne, VIC, Australia

Address: Serviced office in central business district, Melbourne, VIC, Australia. Specific street address varies/not publicly fixed.

To cater to the specific needs of the APAC sports betting and media markets, offering localized support and expanding Genius Sports' footprint in the region.

Buying Intent Signals for Betgenius

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Betgenius

As of April 2025, Betgenius' leadership includes:

Mark Locke - Co-Founder & Chief Executive Officer
Nick Taylor - Chief Financial Officer
Jack Davison - Chief Commercial Officer
Steven Burton - Chief Partnerships Officer
Claudio Cipressi - Chief Technology Officer
Josh Linforth - Chief Product Officer

Investors of Betgenius

Betgenius has been backed by several prominent investors over the years, including:

Publicly Traded (NYSE: GENI)
Apax Partners (Significant historical private equity investor prior to public listing)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Genius Sports has focused on strengthening its executive team, particularly in technology leadership. A notable recent appointment was Claudio Cipressi as Chief Technology Officer. No major C-suite departures have been widely publicized in the past 12 months, indicating stability in top leadership.

New Appointments:

Claudio Cipressi, Claudio Cipressi was appointed as Chief Technology Officer to spearhead Genius Sports' global technology strategy, drive innovation, and lead the engineering teams.

Technology (Tech Stack) used by Betgenius

Discover the tools Betgenius uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Betgenius Email Formats and Examples

Genius Sports, the parent company of Betgenius, most commonly uses the email format first.last@geniussports.com. While other formats might exist within the organization, this pattern is prevalent for corporate communications.

first.last@geniussports.com

Format

jane.doe@geniussports.com

Example

80%

Success rate

News and media

Genius Sports Press ReleaseMay 16, 2024

Genius Sports Announces Landmark Expansion of its Cutting-Edge Suite of Betting Products for Dimers.com, a Catena Media Brand

Genius Sports Limited announced a landmark expansion of its partnership with Dimers.com, a leading US sports media publisher and Catena Media plc brand. Dimers will integrate Genius Sports’ precisely Enetpulse an official data-driven suite of personalized betting tools, including augmented live scores, data visualizations and affiliate marketing solutions....more

Genius Sports Investor RelationsMay 9, 2024

Genius Sports Reports Strong First Quarter 2024 Results, Exceeds Expectations and Raises Full-Year Outlook for Group Revenue and Adjusted EBITDA

Genius Sports Limited reported strong financial results for the first quarter ended March 31, 2024, exceeding revenue and Adjusted EBITDA expectations. The company raised its full-year 2024 outlook, citing robust performance across its data, betting, and media technology solutions....more

Genius Sports Press ReleaseApril 16, 2024

Genius Sports Selected as Exclusive Official Data Partner of Snapoli Shoro, Powering Data Distribution and Fan Engagement to Global Audience

Genius Sports Limited has been selected as the exclusive Official Data Partner of Snapoli Shoro, the new fast-paced, global head-to-head football competition. This partnership will enable Genius Sports to capture, manage, and distribute official real-time data from all Snapoli Shoro events to its global network of media companies and sportsbooks....more

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