Betfred
Betfred's Overview
Betfred, established in 1967 by Fred and Peter Done, is one of the UK's largest independent bookmakers. Headquartered in Warrington, England, the company offers a wide range of betting and gaming products, including sports betting, online casino, bingo, poker, and lottery services. Initially starting with a single betting shop in Salford, Betfred has grown significantly, now operating over 1,300 licensed betting shops across the UK. In addition to its strong retail presence, Betfred has a substantial online and mobile platform, serving customers in the UK and internationally, with expansion into markets like Spain, South Africa, and the United States. The company is known for its customer promotions, diverse betting markets, and its former ownership of the Tote.
Where is Betfred's Headquarters?
HQ Function
Serves as the central hub for Betfred's strategic management, operations, finance, marketing, and administrative functions for its UK and international betting and gaming businesses.
Notable Features:
Located in Birchwood Park, a prominent business park known for modern office facilities and a landscaped environment. The Spectrum building is a contemporary office space.
Work Culture:
A dynamic and fast-paced environment, reflective of the betting industry. Emphasis on customer service, innovation in gaming technology, and a strong team-oriented approach. The culture blends decades of bookmaking experience with modern digital strategies.
HQ Significance:
The Warrington headquarters is central to Betfred's extensive UK retail network and its growing online and international operations, symbolizing its evolution from a single shop to a major industry player.
Values Reflected in HQ: The choice of a modern, well-connected business park reflects Betfred's commitment to growth, operational efficiency, and providing a contemporary work environment for its employees.
Location:
While Betfred's core business and largest presence remain in the United Kingdom with over 1,300 retail shops and a significant online offering, the company has strategically expanded its operations globally. Key international markets include Spain, where it operates online, South Africa through its majority stake in LottoStar, and the United States, where Betfred USA Sports is actively launching retail and mobile sportsbooks in multiple states. Its Gibraltar office supports international online operations. This global footprint allows Betfred to leverage its brand and expertise in diverse regulatory environments, supporting functions like online betting platforms, customer service, marketing, and compliance tailored to each region.
Street Address:
Spectrum, 56-58 Benson Road, Birchwood Park
City:
Warrington
State/Province:
Cheshire
Country:
United Kingdom
Betfred's Global Presence
Gibraltar, Gibraltar
Address: World Trade Center Gibraltar, Unit 1.02, 1st Floor, Gibraltar, GX11 1AA
Manages and supports Betfred's digital presence outside the UK, leveraging Gibraltar's favorable regulatory environment for online gaming.
MediaCityUK, Salford, United Kingdom
Address: Arrive, White, MediaCityUK, Salford, M50 2NT (Example: Betfred occupies space within MediaCityUK for its tech teams)
Drives innovation and development for Betfred's digital offerings, benefiting from the tech talent pool and infrastructure in the Greater Manchester area.
Johannesburg, South Africa
Address: Building C, Ground Floor, Nicol Main Office Park, 2 Bruton Road, Bryanston, Johannesburg, 2191 (LottoStar offices, in which Betfred holds a majority stake)
Serves as the main operational center for Betfred's expansion into the African betting market, tailoring services to local preferences.
Las Vegas, Nevada, USA (US Headquarters)
Address: US operations are headquartered in Las Vegas, NV, with supporting offices and operations in various states where Betfred is licensed.
Drives Betfred's strategic growth and operational management across the regulated US sports betting landscape, adapting to diverse state-specific requirements and opportunities.
Buying Intent Signals for Betfred
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Betfred
As of April 2025, Betfred' leadership includes:
Investors of Betfred
Betfred has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Betfred has seen key appointments in its expanding US operations over the past year, strengthening its leadership team for growth in the North American market. Notable changes include a new CEO and CMO for Betfred USA Sports.
New Appointments:
Technology (Tech Stack) used by Betfred
Discover the tools Betfred uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Betfred Email Formats and Examples
Betfred commonly uses the email format combining an employee's first name and last name. While not officially published, the most prevalent structure observed is 'firstname.lastname@betfred.com'. Other variations might exist for specific departments or roles.
firstname.lastname@betfred.com
Format
john.doe@betfred.com
Example
75%
Success rate
News and media
SBC Americas • February 7, 2024
Betfred Appoints Kresimir Spajic as CEO of Betfred USA Sports
Betfred announced the appointment of Kresimir Spajic as the new Chief Executive Officer for its USA Sports division, aiming to drive further expansion and growth in the competitive US market....more
PR Newswire (via Betfred News) • January 31, 2024
Betfred Sports Opens New Sportsbook at Silver Reef Casino Resort in Washington
Betfred Sports, in partnership with the Lummi Nation, officially opened its retail sportsbook at the Silver Reef Casino Resort in Washington state, marking another step in its US retail expansion....more
Gambling Insider • May 10, 2023
Betfred Selects OpenBet for PAM and Wallet Technology in the US
Betfred partnered with OpenBet to utilize its Player Account Management (PAM) and digital wallet technology for its sports betting operations in the United States, enhancing its tech stack for the region....more
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