Betfair
Betfair's Overview
Betfair is one of the world's largest international online sports betting providers and the pioneer of the betting exchange concept, launched in 2000. This model allows customers to bet against each other at odds they determine, rather than against a traditional bookmaker. In addition to its exchange, Betfair offers a Sportsbook, Casino, Poker, and Bingo products. Since 2016, following its merger with Paddy Power, and subsequently through the acquisition by Flutter Entertainment plc in 2020, Betfair operates as a key brand within this global sports betting, gaming, and entertainment provider. Betfair is known for its innovative technology, extensive market offerings, and strong presence in the UK and international markets.
Where is Betfair's Headquarters?
HQ Function
Historically, this London office served as a major operational and technology hub for Betfair's online betting exchange, sportsbook, and gaming products. It housed key departments including technology development, marketing, trading operations, and customer service for UK and international markets.
Notable Features:
The Hammersmith office is known for its modern facilities and riverside location. Flutter Entertainment generally invests in high-quality, collaborative office environments for its brands.
Work Culture:
Reflecting its tech-driven and innovative origins, the work culture associated with Betfair is typically fast-paced, dynamic, and data-centric. There's an emphasis on collaboration, technological excellence, and a strong interest in sports and gaming industries.
HQ Significance:
The Hammersmith location was central to Betfair's growth from a disruptive startup to a global leader in online betting, particularly for pioneering and scaling the betting exchange model.
Values Reflected in HQ: The operational focus of offices supporting Betfair reflects values such as innovation, customer centricity, technological leadership, and responsible gaming, aligning with Flutter Entertainment's group values.
Location:
Betfair, as a key brand within Flutter Entertainment, has a significant global presence. Its betting exchange and sportsbook are available in numerous regulated markets across Europe, South America, and Australia. Key operational functions supporting Betfair, such as technology, product development, marketing, customer service, and trading operations, are distributed across Flutter's global hubs including the UK, Ireland, Malta, Portugal, Romania, and Australia. This global footprint enables Betfair to cater to a diverse international customer base while adhering to local regulatory requirements and leveraging specialized talent pools worldwide.
Street Address:
Waterfront, Hammersmith Embankment, Chancellors Road
City:
London
State/Province:
England
Country:
United Kingdom
Betfair's Global Presence
Dublin, Ireland
Address: Blocks 1-3, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, D04 V972
Strategic oversight for European and global operations, group-level technology and product strategy, corporate governance, and financial management.
St Julian's, Malta
Address: Level 2, The Watercourse, Triq L-Imdina, Zone 2, Central Business District, Birkirkara, CBD 2010, Malta
Utilizes Malta's status as a prominent iGaming jurisdiction for international market access, operational efficiency, and talent acquisition in the gaming sector.
Porto, Portugal
Address: Edifício Ramazzini, Av. de Sidónio Pais 156, 4100-467 Porto, Portugal
Drives technological advancements and develops core platform capabilities supporting Betfair's global product offerings and enhancing customer experience.
Cluj-Napoca, Romania
Address: Strada Constanța 12, Cluj-Napoca 400158, Romania
Supports global operations with a focus on technology talent, providing scalable services for software development and customer-facing functions.
Buying Intent Signals for Betfair
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Executive Team of Betfair
As of April 2025, Betfair' leadership includes:
Investors of Betfair
Betfair has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12-18 months, Flutter Entertainment, Betfair's parent company, has experienced key leadership transitions, notably with the appointment of a new Non-Executive Chair and an upcoming change in the Chief Financial Officer role, reflecting its dynamic growth and strategic adjustments.
Departures
New Appointments:
Technology (Tech Stack) used by Betfair
Discover the tools Betfair uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Betfair Email Formats and Examples
Betfair, as part of Flutter Entertainment, likely uses standardized corporate email formats for its employees. While specific internal policies may vary, common formats in large corporations often involve combinations of an employee's first name and last name. For roles within Betfair, the domain @betfair.com is typically used. For group-level roles or communications, @flutter.com might also be encountered.
[first].[lastname]@betfair.com or [firstinitial][lastname]@betfair.com
Format
jane.doe@betfair.com or jdoe@betfair.com
Example
80%
Success rate
News and media
Reuters • January 29, 2024
Betfair parent Flutter Entertainment lists shares on New York Stock Exchange
Flutter Entertainment, the parent company of Betfair, began trading its ordinary shares on the New York Stock Exchange (NYSE) under the ticker symbol 'FLUT'. This U.S. listing is a significant strategic move for the company, aiming to enhance its profile in the North American market and provide access to deeper capital markets....more
Flutter Entertainment PLC • April 30, 2024
Flutter Entertainment (Betfair Parent) Reports Strong Q1 2024 Performance, US Market Continues to Drive Growth
Flutter Entertainment released its Q1 2024 trading update, reporting a 16% increase in group revenue to $3.4 billion. The US division, led by FanDuel, saw revenue grow by 32%. The UK & Ireland division, which includes Betfair, reported a 17% revenue increase, while the International division, also featuring Betfair, saw revenue up by 7%, highlighting resilient performance across its core markets....more
Gaming Intelligence • May 8, 2024
Flutter shareholders approve primary US listing move
Shareholders of Flutter Entertainment, Betfair's parent company, overwhelmingly approved the proposal to move its primary stock market listing to the New York Stock Exchange from London. The move is expected to take effect late in the second quarter or early in the third quarter of 2024. Flutter will maintain a secondary listing in London....more
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